Sandrine Mies

Experience

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  Saresco - #1 French Duty Free Operator

  Jan 1995 - Jan 1997

  Business Developer

  Developed 2 Travel Retail concept stores for French Duty Free Group⁍ Museum concept store with the Assembly of French Museum (RMN) at CDG International Airport⁍ "All you need" concept stores for travelers in the Air France Parisian flagship agency

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  Disney ABC Television Group

  Jan 1997 - Jan 2007

  Senior Manager Consumer Marketing, Brand & Commmunication

  Launch of Disney Channel, Toon Disney and PlayHouse Disney on the French Market⁍ Managed Creative & Advertising agencies and roadmap⁍ Developed coop initiatives with distribution platforms (Canalsat and Cable Operators)⁍ Launched iconic programs (High School Musical, Hannah Montana, Art Attack France)💫 Initiated and implemented long-term strategic partnership with French Ski Schools (ESF)💫 Built and expanded large-scale edutainment local initiative with Public and Private schools Show less

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  Disney France

  Jan 2008 - Jan 2016

  Director Marketing, Communication & Creative Services Disney Channels, France

  Member of the Disney Channels Management CommitteeDevelopment of a portfolio of four kid-driven, family-inclusive Disney TV Channels⁍ Led marketing strategy reinforcing uniqueness of each branded channel (Disney Junior, Disney XD, Disney Channel, Disney Cinemagic)⁍ Launched three new channels and integrated competitor Jetix ⁍ Managed change of a Premium Channel in to basic packages (5M. subscribers vs 15M viewers)⁍ Crafted disruptive initiatives in digital ecosystem⁍ Developed meaningful on air local programs with kids participants 🥇 Disney TV channels offering ranked #1 amongst Kids 4-14 (14M. monthly viewers)🥇 Disney Channel ranked #1 viewed thematic paid channel in France 2012-2016 (Médiamat'Thématik) Show less

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  The Walt Disney Company

  Jan 2010 - Jan 2016

  Executive responsibility of strategic & operational marketing functions for all TV, Video on Demand Streaming activities across brands and contents(Disney channels, Disney-ABC, Marvel and Lucasfilms)& Management of Disney Group Research department⁍ Amplified cross_canal exposure of Disney Brands on digital platforms⁍ Led the marketing of major Brand Franchise Events aligning multiple stakeholders ⁍ Led consumer and audience research across all lines of business✨ Launch of Live Show "Violetta Live in Concert" at Le Grand Rex (2014) with simultaneous broadcast of the show in 100 movie theaters✨ Launch of the Star War Rebels series in France with a Premiere multi-platform previews (TV Channel, Websites & Youtube) Show less

  • Director Marketing Media Disney/ABC TV & Research Disney Group, France

    Jan 2013 - Jan 2016

  • Director Media Buying & Digital Marketing Disney Group, France

    Jan 2010 - Jan 2013
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  Anki

  Jan 2017 - Jan 2019

  Senior Director of Marketing, France

  Joined Anki, U.S. pioneer start up in Consumer Robotics and Emotional A.I., to lead the opening of the French market in pairs with Sales Director⁍ Positioned Cozmo Robot and established new consumer electronics premium product position in four months ⁍ Defined & executed go to market marketing & communication strategy⁍ Launched and Managed anki.com/fr e-commerce with solid growth⁍ Introduced Anki in Education with Cozmo robot⁍ Set up and managed the Paris office 🥇Cozmo ranked Number 1 Premium toy two years in a row - Q4 2017 & 2018 I NPD rankingAnki created robots that move you and brought objects to life through robotics and artificial intelligence, allowing people to build relationships with technology that feel a little more human.Part of The World’s Top 10 Most Innovative Companies In Robotics 5 years in a row (2015-2019) - Fast Company Ranking Show less

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  Paris, France

  Jul 2019 - Aug 2020

  Brand Strategy Consultant

  Startups consulting⁍ Diagnosis of Brand Identity, Performance & Strategy⁍ Advised and delivered actionable marketing plans to founder🎯 Mainboat (EdTech Robot) & Lunii (Audio Storyteller)

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  Lunii

  Aug 2020 - Jan 2022

  CMO

  Joined Lunii, French Start-up, creator of the audio Storyteller "Ma Fabrique à Histoires" to support founders in driving change, pursuing growth and building brand equity:⁍ Transformed marketing team (team of 12)⁍ Defined marketing & communication strategy⁍ 360° roadmap : Media Acquisition, PR, CRM Upsell& loyalty, Social Community, Trade Marketing⁍ Secured best in-class product positioning against increased competition at retail⁍ Growth of e-commerce sales⁍ Accompanied early foundations in Italy, Spain & USA🇫🇷 relocation of My Fabulous Storyteller´s production in France 💫 lunii’s first branded film🥇 best selling toys across all products in France in 2020 & Christmas 2021 (NPD Ranking)Over 1 million Fabulous Storyteller units sold since launchLunii launched in 2016 “Ma Fabrique à Histoires”, an audio storyteller that develops children's imagination, creativity and vocabulary. This interactive and screen-less tech companion allows children to create the story they want to listen to by choosing various elements intuitively. Beyond traditional oral tales for children, the Lunii App released in 2020, gives access to high quality educational, cultural and multilingual content with over 160 original audio albums tailored for different age groups and available across 9 languages.Find out more here : https://lunii.fr Show less

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  Paris, France

  Feb 2022 - now

  Brand Strategy Consultant

  Startups consulting⁍ Advise founders on Marketing & Pefomance Strategy 🎯 Y-Brush & Epoca Health (Health Tech) & Tonies France (Audio Storyteller)

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  Epoca

  Jun 2023 - Jan 2024

  Développement

  An industry where a lot can and should be built ! EPOCA is engaged in a more humane care future. It enables the ability to maintain elderly individuals in their own homes with complete autonomy, while providing constant, secure, and reassuring medical monitoring. Epoca approaches their care with utmost respect, seriousness, expertise, and consideration. In addition to this unique support, the team has developed a connected digital technology that allows for continuous, secure, and comprehensive remote monitoring, beyond their in-person visits. Show less

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  Enchanted Tools

  Mar 2024 - now

  Strategic Marketing Director

  I joined the Enchanted Tools team to bring to life a new generation of social robots - the Mirokaï -combining world-class engineering, AI and character design expertise for an enhanced customers/ patients experience in social environments (hospitals, retail, hospitality).