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The Hoa Mai

The Hoa Mai

Content Writer & Graphic Designer

Followers of The Hoa Mai195 followers
location of The Hoa MaiCaulfield North, Victoria, Australia

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  • Timeline

  • About me

    PhD candidate in Marketing - Monash Business School | Data insight enthusiast

  • Education

    • Monash University

      2020 - 2022
      Bachelor's degree Marketing

      Activities and Societies: Bachelor of Marketing - Graduating with First Class Honours 2022 Business school excellence awards - best student in ETX2250 unit - Data visualization and analytics Best achievement student in MKF2131 - Marketing Decision Analysis - S1 - 2020 One of the 3 with the best achievement in Survey Data Analysis Units - S1 - 2021 transferring credits from International University - VNU HCMC

    • Monash University

      2023 - 2027
      Doctor of Philosophy - PhD Marketing

      My research focuses on investigating the impact of launching new products on a company's brand equity and its stakeholders (e.g competitors, etc.) and proposes potential solutions to maximize its effectiveness. This research aims to improve the company's decision-making in launching new products to improve their return on investment as well as contribute significantly to the current marketing literature.

    • International University - VNU HCMC

      2017 - 2019
      Bachelor's degree Marketing

      Activities and Societies: Working as PASS's content writer & designer - PASS is a third-party page which is specialized in connecting TAs and students for private tutors Member of IU Student Recruitment Campaign - SRC

  • Experience

    • PASS Project

      Feb 2018 - Jan 2020
      Content Writer & Graphic Designer

      PASS is a project of a group of student from International University - Vietnam National University. The purpose of the project is to create a bridge between students and tutors for enhancing the academic performance as well as create a community for Vietnam national university student.https://www.facebook.com/IUPASSMy main responsibility:- Analyse the interaction of page and group in order to orient the development, identify the customer's expectation and create trends to attract new audiences.- Write and create connection to make up tutorial classes class and create value via Facebook, Group, social network...- Introduce, built up a communication group for only students to establish a small ecosystem for teaching tutorial class- Managing Facebook page and Group of community Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to The Hoa Mai
      2022 Monash Business School Dean's Excellence Award Monash University Dec 2022
    • Awarded to The Hoa Mai
      Monash Business School Graduate Research Top-up Scholarship Monash University Dec 2022
    • Awarded to The Hoa Mai
      Monash Graduate Scholarship (MGS) Monash University Oct 2022
    • Awarded to The Hoa Mai
      Monash International Tuition Scholarship (MITS) Monash University Oct 2022
    • Awarded to The Hoa Mai
      Best achievement student of MKF2131 - Marketing Decision Analysis MKF2131 chief examiner - Dr. David Sugianto Lie Dec 2020 I took part in the MKF2131 Marketing Decision Analysis units in the second semester of 2020. At the end of the semester, I'm honor to be recognized as the best achievement student of that unit with a High Distinction grade.