Laura Marechal

Experience

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  Galeries Lafayette Haussmann

  Jan 2012 - Jan 2013

  Sales Manager

  • Welcoming and advice customer • Stock management and restocking • Reception collections and merchandising

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  Aviaco France

  Jan 2015 - Jan 2017

  Co-fondateur Aeronautic trader

  •International sourcing and prospection (suppliers and clients)•international development to answer to partners needs •Market research and customer identification •Negotiation with international partners (Canada, Europe, Australia...) •Contract's negotiation •Preparation and quotations reviews to suppliers and clients •Exam of certificate of compliance and contracts management (Tales, Airbus) •Participation of aeronautic exhibition (Paris Air Show) Le Bourget France

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  NUE 19.04

  Jan 2015 - Jan 2017

  Studio Assistant

  o International prospectiono Merchandising and communication product developmento Import, export, and logistic of the collection from warehouse and showroom to international point ofsaleso Organisation of seasonal collection at the showroom (Marais) o Welcoming client at the showroom, display creationo Presentation of collections and purchase order.o Creation of boards of inspiration in collaboration with the DAo Research of materialso Elaboration of line sheetso fitting of the prototype and head of production follow up and feedback to the DA and factory o Creation of marketing tools: books sales/materials booko Presentation and sales of collections during fashion exhibition: TranoÏ et Who’s next (Paris) Show less

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  Harrods

  Jan 2018 - Feb 2021

  Achievements: - In charge of proposing shop windows in United kingdom, Ireland and Sweden markets - CRM +125% vs target - Collaboration with personal shoppers, concierges and fidelise VIP CustomersLine management (up to 6 people):-Recruitment, training, coaching, and mentoring Individual target- Performance reviews. Merchandising:- Coordination visual merchandising following Harrods and CP guidelines and strategy - Managing display, pop up merchandising- Harrods refit (2020). Finance:- Yearly Target forecast for the Harrods concession.- Daily, weekly and monthly reports for Harrods and Claudie Pierlot.Marketing management:- Campaigns report- Figures analysis- Sales and style look-books creation Administrative management:- Business cost control- Payroll, holidays- GTA software, word, excel, PowerPointKPI’s Management:- Team member and target analyses ( UPT / ATV / DCC / guest-shop / Productivity by hour )- CRM +105% vs target- Training and feedbacks Show less - Sales activity :o Contribute to the development of the turnovero Achieve monthly targeto Cash purchase and control registero Manage customer complaints or any other difficulty with headquarters and Harrods- Merchandising of the concession:o Ensure the sorting of the collectiono Animations and commercial operations and promote the products o Keep clean and attractive concession-Management:o Lead by example and spread a high-end image of the brand internally and externally o Lead the sales team: develop employees skills, coordination and control activities.o Pass actions plan decided by the manager to the sales teamo classify administrative documentso identify and manage the conflict between staff memberso Transmit individual or collectif requests or misconducto Establish planning, manage the working time of the team Show less ● Induction and training of new stock controller in the boutique (Selfridges, Noting Hill)● Support lost prevention :o Initiatives and identify any opportunities to improve result in your profit centero Stock lost protection with mini audito Minimise stock shrinkage and associated housekeeping standards are continually maintainedat an optimum level● Responsible stock organizationo Optimizing stock-room and optimization according to the business needso Reception shipment of delivery and return collectiono, Feedback and analyze stock reception matching with Harrods business, restocking, transfer.o Sales preparations, retro planningo Best Europe Result: -0,15% rate DI 1,7% rate error. Show less

  • Harrods Concession Manager

    Feb 2019 - Feb 2021

  • Assistant Manager

    Oct 2018 - Feb 2019

  • Supervisor concession Harrods

    Jun 2018 - Oct 2018

  • Stock Manager

    Jan 2018 - Jun 2018
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  Freelance

  Feb 2021 - Oct 2023

  Business Consulting

  Entire coordination of the field activities to develop performance and ensure respect for the brand image - Sourcing designer and craft products- Financal processes implatation - Social and community management - Organisation and set up pop-up- Merchandising and display creation

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  Kaptcher

  Sept 2023 - Oct 2023

  Sales Development Representative, Station F
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  B.Conseil - Financement de l'Innovation🌱

  Oct 2023 - now

  Chargée d'affaires

  Vous développez de nouveaux produits ou services innovants ?Bonne nouvelle, vous êtes surement éligible à un dispositif de financement ! La France alloue 7 milliards d'euros par an en faveur des entreprises innovantes.Bénéficiez d'un expert et d’un suivi personnalisé : Expert en financement de l’innovation pour Startups et PME, B.Conseil vous accompagne pour financer votre développement 🚀