Tim Smeets

Experience

• 

  DHL

  Jul 2011 - Dec 2013

  Student Employee
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  VVV-Venlo

  Sept 2013 - Dec 2013

  Marketing / Event Management Intern

  During the internship my main responsibility was the adaptation of the event "VVV-Venlo Street League" to the German maket, in order to improve the image of the professional dutch football club VVV-Venlo across the border. The event is a street-football league for teams from different districts of one city. Participants are not only rated for the results of the matches but also for FairPlay and social community services in their own district. Next to the match days an opening ceremony, different workshops and a finale are part of the VVV-Venlo StreetLeague. Activities during the internship:- Public Relations- Social Media- Development of a communication plan- Sponsorship- Networking- Analysis of the target group Show less

• 

  Lufthansa

  Jul 2014 - Dec 2014

  Customer Support

  - Customer Support at the Service Line of the German airline Lufthansa- Quick Check-In Service

• 

  Adidas Group

  Feb 2015 - Oct 2015

  - Support for a Wholesale Channel segmentation project for the US market- Implementation of gathered data into the SAP Customer Database- Analysis and evaluation as a basis for a new Sales Strategy - Supporting the product creation process of the adidas neo Apparel business- X-functional communication to ensure an efficent information flow- Research and analysis in the field of fast fashion business

  • Assistant - Sales Strategy & Excellence

    Sept 2015 - Oct 2015

  • Product Marketing Intern

    Feb 2015 - Aug 2015
• 

  Adidas

  Feb 2016 - now

  - Managing the product creation process for collections with external partners - Shaping the strategy around partnerships within the categories Training / Running / Sportswear - Key marketing contact for all topics from idea until product launch - Managing the product creation for industry leading products in the commercial channel- Work within cross-functional team and with interlinked departments to enable an optimum product outcome - In charge of collaborations for the Business Unit Core. - Close interaction with external partners like The Walt Disney Company, and The Pokémon Company International.- Work on crucial Sportswear projects that drive newness - Managing the product creation process for sport- and streetwear inspired products within the adidas neo Apparel business- Strong focus on the Chinese market. Working closely together with a product creation team based in Shanghai- Assigned person for consumer insights and turning those into industry leading products - Creative engine for Storytelling, Sell-in tools, Name- finding, and Concept creation

  • Senior Product Manager - Collaborations Training / Sportswear

    May 2021 - now

  • Product Manager - CORE / Sportswear Apparel

    Apr 2018 - Apr 2021

  • Assistant Product Manager - Style Division

    Feb 2016 - Mar 2018