Urmila Kothari

Experience

• 

  Airtel

  Jun 2006 - Nov 2009

  Head - Pricing department under Decision Support Management team in Business Planning Analysis vertical (since Jun-07) for Maharastra & Goa circles (Mumbai and Rest of Maharashtra); * Pre launch and Post Launch analysis of various products.* Business Forecasting and Financial Planning of revenue.* Capex Monitoring and Forecasting.* Drawn Postpaid Profit and Loss account to evaluate the postpaid business.* Conducted Retail Audit to assess Airtel and Competition on various parameters – Landing price, Stock placement etc.* Automation and Updation of the PCN Tool.Awards & Accolades:* Silver Certificate Awarded for the Post Launch Analysis report in ECF* Awarded Team Pareto award in ECF Show less

  • Pricing Head

    Jun 2007 - Nov 2009

  • Young Finanace Leader

    Jun 2006 - Jun 2007
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  Telenor

  Dec 2009 - Jan 2013

  Head - Revenue Planning

  Primary responsibilities included:  Responsible for revenue achievement. Responsible for breakeven targets. Responsible for healthy KPI management. Devised the Go to market strategy for Kolkata & Rest of Bengal. Had set up the revenue model to track key revenue parameters – Run rate management. Monthly, Quarterly & Yearly revenue planning & forecasting. Movement of Circle KPIs – APPM, Active base, MoUs. Product analysis & performance. Network cluster reports. Zonal KPIs analysis. Distributor health/performance analysis - Subscriber quality index calculation. TSM performance dashboards. Critical decision making regarding products, DTR incentives etc.Awards & Accolades: Selected in “Club 100” – the top talent pool of Telenor India. Part of ISB’s training “Building future leaders program for Uninor”  Was awarded for the performance in revenue reporting.  Part of top management team at circle level. Show less

• 

  Airtel

  Jan 2013 - Sept 2022

  Key responsibilities include facilitating formation & execution of business initiatives & strategies and assist business with analytical inputs required for making strategic decisions:* Initiated & led the “Site Drop Project”, which led to the turnaround of downgraded sites and eventually increased revenue for the circle* Part of “War on Waste” project to improve “Opex efficiency” for the circle* Product pricing for Data business (Internet lease line, MPLS, NLD etc), Prepaid & Postpaid product portforlio* Established effective & extensive “Customer rate tracker”, which gave insights on customer offerings* Extensive analysis on Consumer insights with concrete “Post launch reports” * Drafted & implemented “Micro Marketing Strategy” with insights on nearest competitors’ index * Drawn Monthly, Quarterly & Yearly revenue planning, forecasting & budgeting reports.* Analysed company’s revenue portfolio across plans, and reported on profitability across segments, products & pricing plans * Assessed the competitiveness of company offering, and decide where company has par/premium/discount pricing.* Studied the impact of the Company’s strategy on the revenue market share, and provides financial analysis including competitive benchmarking.* Articulated and prepared business presentations for monthly & quarterly business reviews by senior leadership and various strategic initiatives of the company.Awards & Accolades:* Gold award for contribution in business analytics.* Certificate of Excellence for “delivering critical business insights” to Airtel WB during FY16.* Silver award for contribution in business analytics. * Silver award for Micro marketing analysis. Show less

  • Corporate Controller

    Feb 2022 - Sept 2022

  • Risk governance and compliance

    Aug 2020 - Jan 2022

  • Head Decision Support System (FP&A)

    Jun 2015 - Jul 2020

  • Head - Business planning & Consumer Insights

    Jan 2013 - Jun 2015
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  Citi

  Sept 2022 - now

  Vice President