Rohan Ranade

Experience

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  Kirti M Dongursee College

  Jun 2007 - May 2008

  Part time Lecturer
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  Anandji Haridas & Company Limited

  May 2010 - Jul 2010

  Implementation Manager , Web Design & Content, Social Media Manager - Intern

  Job Description:• Acquiring knowledge about the system.• Teaching change management.• Quality calibration and other documentation reviews.• Implementation of Production module in ERP System.• Design, Development, Deployment of Company`s Website• Maintenance of www.ahcpl.com

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  SocioTechnocrats

  Oct 2010 - Feb 2012

  Business Development Head, Social Media Manager

  • Managing Social Media Accounts.• Interacting with clients (Whole Process)• Conducting Review Meetings• Creating and Updating Social Media Content• Formulation of Social Media Strategy

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  Hungama Digital Services

  Jan 2012 - Mar 2014

  Sr Social Media Strategist

  Business Development & Client Interfacing Pitching & Concept Selling to Existing Clients Interfacing with Facebook, Twitter & YouTube Reps for Query Resolution. Client Interfacing for Upselling and Cross Selling Concepts. Creating Strategic Intent for new business for Social and Digital Media Strategy & Analysis Social Media, Digital & CRM Capabilities Management. Development of Tactical and Strategic Actions for Clients Development of Engagement Metrics and Brand KPIs Developing New Concepts & Process for Social Media Management. Development of Digital/Social Strategy based on Brand Objectives Leading a Team of 2 Social Media Executives. Google Alerts, Radian6, RSS Feed Management for ORM. Social Media Management Tools like Buddy Media Suite, HootSuite, TweetDeck Social / CRM Analytics: SAP Netbase Social Media Analytics, Social Bakers Pro Analytics Generation of MIS Reports (Monthly, Weekly, Customized Reporting) Conducting Digital/Social Media Research using Analytical Tools Monthly & Weekly Monitoring of all Social Media Activities and optimizing them.Brands worked: Mahindra XUV500, Xylo, Verito, Quanto Mahindra Racing, Mahindra AQ Mahindra Scooters & Motorcycles, Mahindra Reva & Mahindra E20 Samajwadi Party (UP`s Largest Social, Political Community) Jaypee Greens, Mahindra Lifespaces. Reliance Mutual Fund (Online Reputation Management & Social Media) Vaseline (Global Brand), Britannia Milk Bikis ACC India Hungama.com (Music App Promotion), Sony Max Dewana Bana De IAA India Chapter CEAT tyres, Beidiotsafe, Ceat Cricket Rating CEAT Blizard Sunrisers Hyderabad Show less

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  Indigo Consulting

  Mar 2014 - Aug 2014

  Social Media Team Lead

  Social Media Social Media, Digital & CRM Capabilities Management. Development of Engagement Metrics and Brand KPIs Leading a Team of Community Managers Generation of MIS Reports (Monthly, Weekly, Customized Reporting) Conducting Digital/Social Media Research using Analytical Tools Monthly & Weekly Monitoring of all Social Media Activities and optimizing them. Drawing Insights and suggesting way forward for short & mid term basis. Project Management/Concept Selling/Business Development Content Management & Coordination with various teams. Planning Weekly & Monthly Content aligned with Strategic Objectives Process planning and optimization. Generation Content Seeding Plan on Campaign basis. Campaign Management and Quantitative Analysis. CRM Strategy, Planning and Optimization. Coordination with Creative teams to generate new concepts around Social MediaBrand worked on Axis Bank IDFC Mutual Fund Asian Paints Show less

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  DUPLAYS

  Aug 2015 - Sept 2016

  Social Media / Digital Project Manager

  Social Media/ Digital Ad Manager Social Media & Digital curation and management Preparation of Digital and Social media Strategy Recruiting team and working with vendors. Building Media Marketing Plan, Budgeting Monthly & Weekly Monitoring of all Social Media Activities and optimizing them. Creating new business opportunities and partnerships.Lead Generation through Digital Advertising Development and maintenance of Website through Wordpress SEO Development of Digital Video Content and Promotion Plan Social Media Management of Koora Dome, DUPLAYS (Leagues, Corporate, Events), Ronaldinho Soccer Academy. Additional Responsibilities IT and Hardware Management & IT Audit Creation of Brochures, Flyers, Inserts and other branding material for Events Vendor Negotiations for Digital, Social , Video, SMS & Email MarketingLeading the project in App Development, Coordination, Marketing and Planning. Show less

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  Life Pharmacy

  Sept 2016 - Mar 2017

  Digital / Social Media Lead

  + Digital strategy planning aligning with business goals+ Increment in Digital capabilities and improvement in digital content generation.+ Increasing the social presence of Life Pharmacy brand across channels.+ Digital campaign planning and execution along with digital media spends. + Insights based report generation with course correction measures.+ Launch of WhatsApp based CRM.+ Inorganic media planning with an average reach of 1,00,000 people and engagement rate over 10-15%. Show less

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  Contract Advertising India Pvt., Ltd.

  Apr 2017 - Jun 2019

  Group Account Manager

  + Process development for Digital and Social Strategy implementation.+ Project management via coordination with Internal & External Teams+ Vendor onboarding and negotiations.+ Scoping and costing for the digital and social projects+ Overseeing end to end project execution+ Leading a team of 3 Account executives.+ Process setup and management.+ Maintenance of client relations.+ Coordination & execution of Digital videos & TVC.

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  Adfactors PR

  Jul 2019 - Oct 2022

  Team Head
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  Bennett Coleman and Co. Ltd. (Times Group)

  Oct 2022 - now

  Product Head | Timesproperty.com