Caren Kang

Experience

• 

  AXS Pte Ltd

  Jul 2001 - Mar 2004

  Assistant Marketing Manager

  • Conceptualise marketing strategies, execute marketing plans with vendors and manage marketing budget;• Produce corporate publications;• Manage loyalty program and media engagement;• Revamp and maintain web content;• Clinched the deal to be the official provider of nationwide Great Singapore Sale Lucky Draw Promotion 2002 & 2003

• 

  Barang Barang Pte Ltd

  Apr 2004 - Aug 2005

  Marketing Manager

  • Define, develop and manage marketing communications strategies and messaging based on overall company strategic direction;• Manage Marketing budgets and timelines of all projects;• Manage new promotions/ launch events, monitor and evaluate on-going promotions to ensure monthly profits in every stores;• Review and ensure corporate advertising, communications campaigns, store displays and product packaging designs are in line with branding positioning;• Spearhead and manage B2B market opportunities to generate greater revenue;• Person in charge of submission to Singapore Promising Brand Award 2005 (winner of 2 awards) Show less

• 

  Singtel

  Sept 2005 - now

  • Strategise & execute marketing initiatives/ Integrated Marketing Campaigns via digital platforms to create awareness, generate leads and shape customer conversations;• Elevate & capitalise on the unique position of Singtel & Trustwave in the B2B market and drive thought leadership discussions;• Build healthy sales pipelines by developing marketing activities/GTMs with group ICT teams (Singtel, NCS, Optus and associates) and technology partners to support sales units;• Obtain prestigious cloud & cybersecurity awards from analyst and industry for Singtel as a market leader;• Manage marketing development funds & measure against ROI while collaborate with technology partners to create win-win situation with ecosystem;• Integrate and deliver regional cloud & cybersecurity capabilities (Singapore, HK, Australia, US, EU, Greater China) to global businesses with several significant wins;• Part of the winning team to deliver the first in the world exclusive rights to provide whole of Government Cloud on a 5-year tender with projected revenue of S$150million Show less • Identify strategies and messages for quarterly big campaigns & new solutions launches; • Manage creative agencies & media scheduler on media strategies (Brochures, Posters, Advertisements, Direct mailers, electronics mailers, desk drops, micro sites); • Spearhead Customer Aspiration Lunch, quarterly SME Seminars & Business Road shows;• Plan and execute weekly tactical newspaper advertisements & BTL promotions;• In charge of developing and launching Business Solution Centre (BSC);• Plan & execute thematic industry tour engagements to showcase SingTel’s business solutions in FSI, Logistics, Healthcare & SME verticals;• Work with inter-departments and business partners to deliver vertical solutions showcase;• Conceptualise, implement, manage BSC budget (>S$1Mil) and maintain customer visits;• BSC is the ONLY SingTel showcase on industry solutions which is frequently visited by Singapore & Overseas Ministers, media and analyst for regular engagements, local and overseas C level officers and used by SingTel’s Group CEO, Ms Chua Sock Koong, for media interviews during SingTel’s quarterly financial reports. Show less

  • Senior Marketing Manager, Cybersecurity and Cloud

    Jan 2011 - now

  • Senior Marketing Manager

    Sept 2005 - now

  • Marketing Communications Manager

    Sept 2005 - Dec 2008
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  Optus

  Jan 2009 - Dec 2010

  Global Marketing Manager

  • Seconded to SingTel Optus to help drive sales for SingTel international data services in Australia and New Zealand (ANZ) markets;• Responsible for end-to-end strategising and planning of marketing campaigns and communications to drive demands and qualified sales leads;• Liaise with SingTel to develop out-of-the-box marketing campaigns to generate leads for sales and reach out to potential customers;• Initiate on the use of different mode of communications channel to create positive brand image for SingTel brand name and generate leads in ANZ;• Integrate with Optus Business marketing to roll out ‘whole of business’ solutions target at global businesses with the message of SingTel Optus being a one-stop service provider;• With effective marketing, Global sales performed so well that the team not only hit the stretched target in FY09/10 but also the first time and the only team in Optus Business to receive a Pacesetter award each as a sales team. On top of that, Global Manager also received a very prestigious award of No. One Club given to the best of the best. Show less