Sabine Norman

Experience

• 

  Editions Plon Perrin

  Jan 2010 - Dec 2010

  • Contracts follow-up: Verification and finalization.• Frankfurt Book fair: responsible for the department, organized mailings.• Drew up quotes and negotiated sales with book clubs. • Coordinated venue of authors in bookshops nationally (ten per month),• Coordination of the production of promotional tools (booklets, proofs).• Follow-up of sales, reprints and stocks on a daily basis.• Preparation of monthly meetings with salesmen from Interforum, • Customer relationship management

  • Rights assistant

    Jul 2010 - Dec 2010

  • Sales and Marketing assistant

    Jan 2010 - Jun 2010
• 

  Quercus Books

  Jul 2011 - Aug 2011

  Rights assistant

  • Checking details in author contracts and US contracts along with drafting contracts for international rights and co-edition sales. • Updating the Bright Eye database with contracts and submission.• Requesting invoices.• Drafting submission letters and making submissions.• Arranging Frankfurt book fair appointments.

• 

  Mira Trenchard

  Jan 2012 - May 2012

  Scout assistant

  • Organising the LBF appointments for clients (10 schedules)• Reader reports ( 2 per week)• Prospection for new clients

• 

  Madeleine Milburn Literary Agency

  May 2012 - Jul 2012

  Reader and Assistant

  • Reading and sorting out submissions (30 per week)• Close editorial work on two manuscripts

• 

  Carat

  Oct 2012 - Nov 2012

  Media assistant- Press planning team

  • Putting together clash sheets for 2013 campaigns• Checking voucher copies on a daily basis and sending positional reports to clients• Running IMS and PCAs for past campaigns• Updating Cross Platform presentations and media packs

• 

  Koukla MacLehose Associates

  Dec 2012 - Apr 2016

  Freelance Reader

  I read and wrote reports on upcoming English and French books for the Foreign Editors represented by the company, specialising in YA and fantasy literature.On average 2 to 4 books a month.

• 

  All Response Media

  Jan 2013 - Mar 2014

  Media Executive

  I have been working on an extensive range of 15 DR clients including Diet Chef, JML or Made.com. As a Media Executive I was responsible for the daily organisation of their campaigns planned across traditional media and PPC, both in the UK and internationally.

• 

  ESI Media

  Apr 2014 - Jun 2016

  Media Insight Analyst

  Working across all platforms at ESI Media (TV, print and online) I assisted our Strategy Insight Manager in delivering the best insight in our various audiences to our sales and editorial teams.Key achievements include: management of the Independent reader panel, MROC community project around food consumption in London, and working on the ESI presentation deck, writing newsletter articles, case studies and community newsletters.

• 

  Self Employed

  Jul 2016 - Nov 2016

  Freelance Copywriter

  A professional copywriter accredited by the Blackford Centre, I specialise in helping businesses communicate effectively. My aim is to bring your brand to life while ensuring you reach and retain the right audience. Thanks to my background in business I have a deep understanding of commercial issues; this puts me in the ideal place to build the bridge between your brand and your customers.My main client is The Why Not Institute, a theatre collective. I’m currently helping rewriting their website and advising on their marketing strategy ahead of a relaunch this autumn.For any queries contact me at sgwritescopy@gmail.com Show less

• 

  The Telegraph

  Nov 2016 - Jun 2019

  Following up on my course and a company restructure, I'm now responsible for the audience segmentation via our DMP for all advertising campaigns.Key projects:Project Daenarys: predicting 30-day segment size population based on 2 day populationTelegraph audiences dashboard: using Google app engine to automate a daily report on our segments via a programatic API callFloo API: automating the upload of batch custom segments from our datalake to our DMP, and creating a Flask UI powered by the App Engine so that anyone in the team can do so in a few clicks without need to code. Show less In continuity with my previous role, my main job is to support revenue through advertising by providing the best possible insight in the pre-pitch phase.In addition I spent the year building management and analytics skills.Key achievements so far:-On-boarding and training of new team members, while our team grew from 5 to 13- Direct management of two junior members of the team- Overseeing workflow on bigger pitches- Defining and implementing best-in-class insight and storytellingProjects I'm currently working on:-Train the sales floor: leading the culture change on the advertising floor to help them get the most of our offering- research of third party data partner to integrate our new panel data-Learning and implementing efficient emotional intelligence practice in the team- advance analytic skills: learning SQL, python and modelling skills Show less Supporting the advertising floor in the pre-pitch stages with data analysis and research.Using industry standards sources (TGI, Comscore, NRS, hitwise), web analytics (Adobe analytics) and ad-hoc research (from writing survey to presenting results to clients) to help generate content ideas and sales story.Key achievements:-Fintech survey: wrote and project-managed a survey for our business event team, which results were presented at their London Future of Fintech event-Wrote and delivered a 2hr storytelling workshop for the wider Insight and Analytics team-Raising the Commercial insight team profile among the sales floor: I wrote and presented a team creds presentation as we transitioned from servicing the content marketing team (Spark) to the full advertising floor-Building and presenting a 20min presentation showcasing the strengths of newsbrands in the actual trust crisis (the 'never-normal') and their value in the advertising industry Show less

  • Senior Data Analyst

    Sept 2018 - Jun 2019

  • Senior Insight Analyst

    Nov 2017 - Sept 2018

  • Insight Analyst

    Nov 2016 - Oct 2017
• 

  King

  Jul 2019 - now

  Slightly altering the focus of my role to provide a more strategic vision, while retaining a hands on approach (building and maintaining pipelines for our current products)- Target Monitoring Strategy Development: Initiated and guided the discovery process for target review, leading to a well-defined long-term strategy for target monitoring and the creation of detailed roadmaps to guide our approach.- Creative Analytics Process Oversight: Managed our creative analytics process, including the integration and utilisation of our A/B testing tool, “Octopus,” to refine our creative strategies and enhance campaign outcomes.- Product Development: Led a collaborative effort on “Walrus,” our automated bidding tool for SDK channels, focusing on strategy development, vision alignment, and the technical delivery of the product.- Team Leadership and Development: Took charge of team management with a focus on mentoring junior team members, fostering a supportive and collaborative environment that encourages growth and learning.- Strategic Planning: Played a key role in setting OKRs and planning, ensuring our team’s efforts were aligned with broader company goals and contributed effectively to our strategic objectives.- Professional Development Tool Creation: Developed the “Performance Marketing Wheel,” a self-reflection tool inspired by Pietra Wille work and aimed at enhancing soft skills among perf marketing professionals, promoting ongoing personal and professional development. Show less Embedded BI analyst in the Performance Marketing Growth team, I use my programming knowledge and analytical skills to automate projects for the PM buying team.My focus is on building scalable, quality Data Science products.My 2021 roadmap includes creative and media buying automation, and coordinating our DS efforts in building a new LTV model compatible with the upcoming iOS14 privacy framework.I'm also responsible for implementing our DS team coding standards (documentation, code review and best practices) and work closely with our data engineering team to ensure everything we build is of the highest quality. Show less

  • Senior Data Product Manager

    Feb 2023 - now

  • Product and Tech Lead

    Mar 2021 - Feb 2023

  • Senior BI Analyst

    Jul 2019 - Mar 2021