Adam Jordan

Adam Jordan

Communications Assistant

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location of Adam JordanNew York, New York, United States

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  • Timeline

  • About me

    Digital Brand Manager | YouTube and FAST TV Content Manager | Digital Marketer | Sports, Entertainment, & more

  • Education

    • Ravenscroft School

      2012 - 2016
      High School
    • University of North Carolina at Chapel Hill

      2016 - 2020
      Bachelor of Arts - BA Media and Journalism
  • Experience

    • Atlantic Coast Conference

      Jan 2013 - Jan 2015
      Communications Assistant

      Distributed information to media members at ACC football, men's basketball, and baseball championships

    • North Carolina General Assembly

      Jan 2015 - Jan 2015
      Intern

      Researched and compiled reports on various legislative bills including state bond package proposal that went on NC ballot

    • Durham Bulls Baseball Club

      May 2016 - May 2016
      Operations Trainee

      Performed various game day tasks for stadium operations team

    • DVSport, Inc.

      Nov 2016 - Mar 2020
      UNC Men's Basketball Replay Technician

      - Operated the DVSport video replay system for game officials for each UNC men's basketball home game- Coordinated video feeds from the television production unit, cued replays for review, compiled performance evaluation records of officials

    • University of North Carolina at Chapel Hill

      Nov 2016 - Mar 2020

      Ideate, design, shoot, and edit original video content for the UNC Baseball team’s social channels Conducted various production tasks for ACC Network Extra broadcasts of UNC athletics events. Positions include: Audio 1, Stage Manager, Assistant Director, Xpression, Replay. Lead play by play announcer for UNC athletics events including baseball, field hockey, volleyball, men's soccer, and softball. Served as a color commentator for various events, and was the pregame, halftime, and postgame host for UNC women's basketball.

      • GoHeels Creative Services Assistant

        Jan 2020 - Mar 2020
      • Production Assistant

        Nov 2016 - Mar 2020
      • Play by Play Announcer

        Nov 2016 - Mar 2020
    • USA Baseball

      May 2017 - Jul 2017
      Coordinator, Prospect Development Pipeline

      - Member of 5 person event crew that organized and executed PDP evaluation events for draft-eligible prospects in 15 U.S. cities - Coordinated and organized equipment for shipment to PDP sites- Coordinated equipment setup with ballpark staff; distributed activity schedules to players, coaches, and scouts; administered cognitive tests- Organized and compiled individual player reports for distribution to Major League Baseball scouting personnel

    • High Point-Thomasville HiToms

      May 2018 - Aug 2018
      Play-By-Play and Media Relations Assistant

      - Called play-by-play for road radio broadcasts- Produced television-style multi-camera webcasts for HiTomTV through Wirecast, including graphics production- Wrote, produced, and voiced over commercials for broadcasts- Created and promoted both promotional and highlight videos for the team using Adobe Premiere- Created promotional graphics for videos as well as standalone advertisements with Adobe Photoshop- Cut, archived, and published highlights of broadcasts- Set up stadium set up of video billboard ads - Represented team at several community functions and events- Assisted in coordinating 2018 NC American Legion State Baseball Tournament hosted by the HiToms Show less

    • Pittsburgh Penguins

      May 2019 - Aug 2019
      New Media Intern

      - Assisted in ideation, creation, and execution of social media strategy- Created graphics and wrote copy for social media posts across different platforms- Came up with creative ideas for how best to create digital content for corporate partners - Updated Penguins website content, including page revisions and adding of photo galleries- Tracked digital engagement by researching and reporting on stats with Track Maven and Adobe analytics- Shot, created metadata, logged, and sorted photos for distribution to team development camp participants Show less

    • Learfield IMG College

      Nov 2019 - Feb 2020
      UNC Women's Basketball On-Site Producer and Broadcast Host

      - Pregame, halftime, and postgame show host for UNC women's basketball radio broadcasts on the Tar Heel Sports Network- Kept game statistics during games- Assisted with production of broadcast before, during, and after games

    • Basecamp Strategy

      Jul 2020 - Sept 2021

      - Owned accounts totaling 55% of monthly revenue; reported to CEO- Oversaw 5 employees who wrote, edited, and deployed >800 copy pieces for email and internet ads- Directed a $750K+ internet advertising budget; leveraging data to improve ad performance >125%- Built revenue projections and worked with CEO to create performance enhancement strategies- Worked on successful client pitches from start (pitch creation) to conclusion (contract negotiation)- Owned contract negotiation and cross-selling responsibilities for managed accounts- Assisted data analysts and software engineers in building new data analytics and marketing products Show less

      • Director of Fundraising Strategy

        Mar 2021 - Sept 2021
      • Client Strategist

        Dec 2020 - Mar 2021
      • Client Manager

        Aug 2020 - Dec 2020
      • Client Services Fellow

        Jul 2020 - Aug 2020
    • Volo Sports

      Apr 2022 - May 2022
      Referee/Social Host
    • Raycom Sports

      May 2022 - now

      - Oversee ACC Digital Network content channels- Directly manage YouTube channel, drove >25M hours of watch time and >$800K in revenue in 1 year for account with >370K subscribers- Led ACCDN year-over-year increase of women’s sports coverage by 4 sports and >800 video assets- Post up to 30 highlight videos to ACC Digital Network social channels weekly on football and basketball game days- Built tracking tools to leverage daily FAST TV viewership data into key programming insights- Capture and distribute photo and video content for social channels at media days and championships Show less

      • Manager, ACC Digital Network Brand and Content

        Jan 2024 - now
      • Audience Development Coordinator

        May 2022 - Dec 2023
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Adam Jordan
      Furman Bisher Medal Hussman School of Journalism and Media Apr 2020 Awarded to a rising junior, rising senior or graduating senior in the school who has demonstrated excellence in sports journalism.
    • Awarded to Adam Jordan
      Rick Brewer Scholarship Hussman School of Journalism and Media Mar 2019