Mohammad Yahfoufi

Experience

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  Impact BBDO

  Aug 2014 - Sept 2014

  Client Servicing Intern
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  Lebanese American University

  Sept 2014 - May 2016

  Part Time Office Assistant for the VP of Finance

  Performed admin tasks

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  Leo Burnett MENA (Middle East & North Africa)

  Jun 2015 - Jul 2015

  Communication Intern

  Led a successful implementation and launch of the mobile version website in both English & Arabic for GMC Arabia (m.gmcarabia.com) in 10 different markets

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  Africell Uganda

  Jul 2016 - May 2019

  Marketing Coordinator

  - Managed a yearly budget of USD 1.5m for offline and online marketing- Negotiated with media houses to ensure maximum value achieved at the least cost- Designed marketing strategies and campaigns in conjunction with the agency- Coordinated strategic partnerships with brand ambassadors (Douglas Lwanga, & Sheilah Gashumba), influencers & event organizers

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  SautiTech

  Jun 2018 - Apr 2024

  Founder

  - Ranked among the Top 3 tech websites in Uganda- Managing a team of freelancers and a full-time employee- Established relationships with businesses including Andela, Africell, Uber, and Tecno MobileTools used for content planning and optimization (SEO): 1. Google Analytics 2. Google Search Console 3. Ahrefs4. Yoast5. Ezoic70% of traffic comes through organic search

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  EDITEC

  Jun 2019 - Apr 2021

  Online Commercial Manager

  - Established 3 teams, the customer service team, the offline affiliates team, and the community management team - Managed day to day online operations - Built relationships with payment aggregators (Beyonic, Pegasus) and telecoms like Airtel and MTN - Worked with the marketing team, product, CRM to develop and execute campaigns- Led the offline affiliate program in Uganda (netrefer)

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  SafeBoda

  May 2021 - now

  - Led on user acquisition, growth, engagement, retention, churn prevention, developing customer journeys, customer persona, and segmentation- Successfully developed and implemented go-to-market (GTM) strategies for the fintech launch in Uganda and SafeCar launch in Nigeria & Uganda- Launched and scaled the fintech arm of SafeBoda, transforming the brand into a super app and cross-selling fintech services to xxxxx monthly active users (MAUs) within the first 4 months- Launched and scaled SafeCar, gaining 30% of the Ugandan market share in less than 9 months without any customer incentives- Established and led a high-performing team of 9, defining marketing strategies, branding, and positioning Show less

  • VP of Marketing

    Dec 2022 - now

  • Head of Marketing

    May 2021 - Nov 2022