Jamie Squires

Experience

• 

  Haymarket Media Group

  Mar 2010 - Dec 2014

  Managing quality projects from beginning to completion by delivering and overseeing the continual development of our large scale web applications.• Team management, delegation and leadership • Project/team scheduling and scope• Efficiently delivering to estimates, costs and deadlines • Work prioritisation and multitasking• Project ownership and development• Planning, estimating, implementation and project reporting• Expert user of Jira and Haymarket’s bespoke Content Management System • Providing technical support across the business• Scrum Master for an Agile environment• Knowledge of various website assistants such as Tealium, Wordpress, Yahoo Pipes & Disqus• Daily meeting driver• Development, QA and UX coordination• Communication across various departments • Documentation management and various administration duties Show less Ensuring full delivery of booked advertising campaigns, supporting online sales and account management teams, providing insight and analysis into inventory availability across Haymarket’s websites for maximum revenue opportunities.• Traffic Management- including the implementation of Rich Media, Flash Talking and 3rd Party Ad-Servers• Campaign optimisation through identifying trends• Data analysis for desktop and mobile• Overseeing campaigns on various flagship websites (Stuff, FourFourTwo, WhatCar, Autocar, PistonHeads)• Liaising and building relations with major agencies such as Mediacom, Maxus, Mindshare & Zenith• DART Legacy and implementation of Dart For Publishers in the department • Proficient reporting and forecasting using tools such as QlikView, Query Tool and Google Analytics• Trouble-shooting and problem solving• Relationship building across several departments and clients • Daily admin duties including management of insertion orders, booking forms, reports• General house-keeping of records and files to maintain an organised work process Show less

  • Project Manager

    Feb 2014 - Dec 2014

  • Campaign Manager

    Oct 2012 - Feb 2014

  • Production Controller

    Mar 2010 - Oct 2012
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  Auto Trader UK

  Dec 2014 - Apr 2020

  Since taking responsibility of Auto Trader’s programmatic marketing activity we have seen a dramatic increase in performance as well as breaking new ground when it comes to testing new technology and emerging formats. These formats include display, native, video, audio, OOH and CTV. The biggest challenge was migrating to a new DSP which I managed from beginning to end. The result of this migration proved to be a resounding success, raising Auto Trader’s programmatic proposition to a new level in terms of performance and capabilities. Our overall programmatic successes saw us take first place at the Marketing Week Master Awards 2018, winning the Programmatic and Performance Marketing category. I also run our YouTube advertising and house activity. Show less

  • Programmatic Marketing Specialist

    Oct 2017 - Apr 2020

  • Senior Campaign Manager

    Dec 2014 - Oct 2017
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  Nectar360

  Jul 2020 - Nov 2021

  Digital Trading Manager

  Leading and building an expert team of Traders to execute and deliver campaigns to the highest standards, as well as managing all aspects of the Nectar digital proposition in execution from front to end. Working with a vast dataset and collaborating with a team of analysts to ensure campaign effectiveness, resulting in client retention and growth of revenue. Implementing processes and improved ways of working to streamline workflow. Upskilling and training the immediate and wider digital team in the programmatic landscape as well the latest industry trends. I also had the privilege of assisting in the build of the Nectar Digital Trading Platform (DTP) by feeding in feature requests and stress testing the platform with new and relevant digital channels. In addition, I was instrumental in selecting relevant third parties to work and build relationships with that best benefit the proposition. Show less

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  OMD EMEA

  Nov 2021 - Jul 2022

  Senior Manager, Digital Investment

  Leading a team of programmatic seniors and executives to deliver best in class full funnel programmatic and direct campaigns across the Apple account. Building key relationships with premium vendors and tech partners to exceed performance goals and client expectations. Advancing the Apple proposition with first to market innovation and format testing within EU markets while managing significant budgets. Liaising with multiple internal stakeholders to always push the boundaries and better our activity. Supporting and assisting the Digital Investment team by upskilling and developing direct reports within the art of campaign management and the programmatic landscape with the use of multiple DSPs and ad tech. Show less

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  Acast

  Jul 2022 - Dec 2022

  Automation Manager, International

  Representing the International team as the programmatic evangelist as well being the externally facing programmatic lead. Working with sales teams on strategic programmatic partnerships at agencies, brands and third parties. Developing and maintaining international relationships with international DSPs and adtech platforms. Manage all aspects of programmatic campaigns from pre-set up to activation, including both PMP and Programmatic Guaranteed while providing ongoing client support and reporting throughout the process. Troubleshoot campaign performance and monitor deal health by investigating ad server bugs, third party discrepancies and under-delivery issues. Using my knowledge to grow incremental revenue within the private programmatic marketplace. Show less

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  Samba TV

  Dec 2022 - now

  • Programmatic Consultant, Senior Manager

    Jan 2024 - now

  • Programmatic Consultant, Manager

    Dec 2022 - Jan 2024