Osheen Tripathi

Experience

• 

  Lal Bahadur Shastri National Academy of Administration

  Jun 2012 - Jul 2012

  Research Intern

  Worked on the research paper, 'Impact of Self-Help Groups on Women's Empowerment' under the National Institute of Administrative Research (NIAR).Part of the larger ongoing project on micro-financing in rural communities in Uttarakhand under the National Rural Livelihoods Mission (NRLM).

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  National Skill Development Corporation

  May 2013 - Jul 2013

  Summer Intern

  Completed a research project under the mentorship of Mr Atul Bhatnagar, COO of NSDC (National Skill Development Corporation)Conducted industry surveys in retail sector-Future Group, Trent, ITC Ltd and automobile sector-Tata Motors, Bajaj Auto and conducted field surveys among skill training institutes in semi-urban areas of Khajoori Khas, Okhla and Paharganj(Delhi), Ghaziabad, Faridabad. Prescribed policy recommendations in the final report to analyze roadblocks and need for skill development. Report submitted to NSDC, MHRD. Show less

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  Citibank India

  Jun 2015 - Jul 2015

  Summer Associate

  Data Analytics Team, Global Consumer BankingCreated a monthly performance tracker for credit cards portfolio to support lifecycle analyses and resolve ad-hoc queries on cards performance and profitability

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  Citibank India

  Jan 2016 - Jan 2018

  Management Associate

  • Customer Genome Project: Created an in-house customer profiling tool leveraging demographic, digital, transaction and pan-bank financial data, enabling identification of life events, life stages and client spends personality for timely, relevant and personalised targeting.• Stints across Cards and Loans Analytics, Retail Banking Analytics and Channel Analytics as part of the MA Program

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  Citi India

  Jan 2021 - Jan 2023

  • Credit Cards Portfolio Analytics Lead: - Headed data analytics based insights and strategy development for Citi India's Credit Cards business - Responsible for portfolio growth metrics by designing and implementing campaigns for spends growth, activation, cross sell, upsell and retention - Created data science solutions using propensity models and segmentations for customer retention and balance growth • Credit Cards Portfolio Analytics:- Lead for Credit Cards Line Strategy and Rewards Program Analytics- Led campaign management team to drive marketing and policy implementation campaigns• Personal Loan Analytics: - Worked on streamlining Pre-approved PL Campaign and offer pool expansion- Leveraged information from Credit Bureau to create personalised communication for high propensity customer base

  • Assistant Vice President

    Jan 2022 - Jan 2023

  • Senior Manager

    Jan 2021 - Jan 2022
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  Axis Bank

  Jan 2023 - now

  Assistant Vice President

  • Retail Assets Analytics Lead, Acquired Portfolio- Developed framework for cross-sell of Axis retail lending products to acquired portfolio (ex-Citi customer base) within the first 3 months of merger - Worked on strategy for customer retention, go-to product decisioning and migration (re-carding) of ex-Citi debit & credit cards- Led development of data science tools & solutions to drive value from acquired portfolio through cross-sell & up-sell opportunities and credit policy alignment Show less