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Gabriel Luiz Ferraz Souto

Gabriel Luiz Ferraz Souto

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location of Gabriel Luiz Ferraz SoutoBerlin, Berlin, Germany

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  • Timeline

  • About me

    Digital Tracking Specialist @ HelloFresh

  • Education

    • Universidade de São Paulo

      2014 - 2019
      Bacharelado Computer Science

      Activities and Societies: Scientific initiation in Numerical Methods: developed in 2015, the theme was "Geração de malhas a partir de imagens de meios filtrantes". The project was supported by Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) and was leaded by the Afonso Paiva Neto; University musical group (martial band like): administrative director for 3 years and also technical leader for 1 year. Studying computer science in ICMC (USP São Carlos) brought me knowledge of all computing theoretical areas and also the basics of hardwares. In addition, I also had mathematics and physics classes, where I reinforced logical reasoning.As elective courses, I took classes that brought knowledge of project management, evolutionary/genetic computing and entrepreneurship.At the university, I also participated in extracurricular groups, where I strengthened some skills such as group work and… Show more Studying computer science in ICMC (USP São Carlos) brought me knowledge of all computing theoretical areas and also the basics of hardwares. In addition, I also had mathematics and physics classes, where I reinforced logical reasoning.As elective courses, I took classes that brought knowledge of project management, evolutionary/genetic computing and entrepreneurship.At the university, I also participated in extracurricular groups, where I strengthened some skills such as group work and organization. Show less

  • Experience

    • Raccoon Marketing Digital

      Feb 2018 - Feb 2021

      Web Analytics Consultant with a proven track record of delivering effective solutions for third-party clients. Supervised and mentored a team of Web Analytics specialists in areas such as web tracking, data extraction, data processing, dashboard creation, and statistical analysis. Web Developer specialized in digital analytics and tracking. Responsible for developing custom Javascript code within Google Tag Manager to track user behavior across third-party websites.

      • Web Analytics Supervisor

        Jul 2019 - Feb 2021

      • Web Tracking and Javascript Developer

        Feb 2018 - Jul 2019

    • Elementar Digital

      Feb 2021 - Nov 2022
      Web Developer and Digital Tracking Specialist

      Web Developer with a focus on digital analytics and front-end development. Successfully maintained and enhanced Elementar's websites, implementing new features and optimizing user experiences.Key responsibilities:- Web Tracking: Implemented and managed comprehensive tracking solutions using Google Tag Manager, Google Analytics, Google Ads, and Facebook Ads.- Web Development: Built and maintained responsive web applications using Javascript, Typescript, React, and Next.js.- Automated Testing: Utilized Cypress for efficient testing and quality assurance. Show less

    • HelloFresh

      Jan 2023 - now
      Digital Tracking Specialist

      Web Developer with a focus on user behavior tracking. Collaborate with the Digital Tracking team to design, implement, and maintain tracking solutions across 8 brands in North America, Europe, and Australia.

  • Licenses & Certifications