Foteini Boukli

Experience

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  FFG Platinum Group (DKNY-Attitudes)

  Jun 2006 - Jun 2008

  Retail Sales Assistant

  Responsibilities:• Sales• Customer service• Stocking shelves• Visual merchandising• Warehouse organizing• Brand ambassador• Merchandise deliveries

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  GTP (Greek Travel Pages)

  Dec 2015 - Jun 2017

  Sales & Advertising Executive

  Responsibilities:• Plan and implement marketing and promotional activities based on the specific needs of a very diverse clientele. • Coordination and implementation of advertising campaigns• Plan, optimize, measure and report performance of email marketing campaigns• Social media strategy and implementation• Oversee content, screen/edit of press releases or other promotional material to ensure quality• Prepare, draft and negotiate contract advertising proposals • Handle sales leads, follow ups and finalize the sales process• Consulting and problem solving techniques toward customer demands • Manage and maintain contact with key stakeholders of the tourism industry • Generate ideas for new products/services and business opportunities• Attend events, press conferences and regional fairs (100% hotel show, HORECA Expo, Posidonia, Google Grow Greek Tourism Online, etc.)Experience gained:• Comprehensive knowledge of the hospitality market• Excellent communication and organizational skills• Good negotiating skills and relationships management• Comprehensive knowledge of new technologies and platforms: CRM, Wordpress, Social Media, Mailchimp, google analytics Show less

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  Fais Group

  Jun 2017 - now

  Fais Group of Companies operates in the retail/wholesale sector of apparel, footwear & accessories for more than 41 years, dominating the Greek sports & fashion market & expanding its activities in Bulgaria, Romania & Cyprus. Responsibilities:• Develop and execute the annual marketing strategy & activities (ATL & BTL) in wholesale/retail for brands of responsibility: Wilson, Dr. Martens, New Era, Monnalisa, Crep Protect & e-tennis GR/RO.• Support group’s portfolio marketing activities for Puma, Under Armour, Perivoli Vari, Deligreco Restaurant (Denmark), Indian Motorcycle and more.• Ensure group’s portfolio brand image & equity is properly displayed & represented throughout all internal & external parties.• Liaise with global brands’ HQs on a daily basis, to ensure all marketing objectives and standards are executed under the Global Brand Campaigns’ requirements.• Monitor marketing budget figures for brands of responsibility and prepare report on a quarterly basis to Senior Management.• Perform content management and promotional material creation for brands of responsibility.• Handle social media channels for Wilson, New Era, Crep Protect, e-tennis, Perivoli Vari and liaise with Digital dept. (briefing-monitoring).• Oversee social media & digital marketing activities for Vans, New Era, Superdry Romania.• Handle all necessary creative adjustments & executions; Liaise with VM & Creative dept. as needed for brands of responsibility.• Handle and maintain relationships with media, wholesale, bloggers and key influencers.• Plan and execute marketing events (design to completion) for brands of responsibility.• Drive the ‘Incoming Tourism Project’ by establishing synergies with upper scale Hotels & Tour Operators in order to boost sales at our luxury POS (Kalogirou, Tod's, Salvatore Ferragamo, Hogan, Philipp Plein). Show less

  • Marketing Manager

    Feb 2019 - now

  • Junior Marketing Manager

    Feb 2018 - Jan 2019

  • Marketing Assistant

    Jun 2017 - Jan 2018