
Daniel Berg De Abreu

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About me
Product Management | Business Development | Marketing Management
Education

Universidade Nove de Julho
2009 - 2013Electrical Engineer Eletrotécnica
Universidade Mackenzie
2004 - 2009Electrical Technologist Elétrica
CEAP - Centro Educacional Assistencial Profissionalizante
2000 - 2003Tecnico Eletrônica Electrical, Electronic and Communications Engineering Technology/Technician
Experience

AREVA T&D
Jun 2009 - Jul 2010Proposal for protection relays for transmission and distribution substations in the local market and Latin America. Electrical Projects about medium voltage panels and medium voltage circuit breakers.
Trainee Sales
Aug 2009 - Jul 2010Trainee Designer
Jun 2009 - Jul 2010

Schneider Electric
Sept 2010 - Apr 2011Electrical DesignerElectric Projects about protection and control panels of transmission and distribution electric substations.

ABB
Apr 2011 - Apr 2014Sales Engineer - Distribution Automation Responsible for the Panel Builder, OEM, EPC and Distributors channels in Brazil (ABB Relays) Provide accurate, effective, and responsive quotations to customers Report timely updates on orders forecast, target opportunity projects and other related marketing activities Participate in the development and execution of long-range business plans and implement new business strategies Provide customer support through field visits, training, and trade show to assist customers in budgeting of projects, layout assistance and specification writing Coordinate pricing to a variety of channels to insure comparable opportunity for success Organization & analytical skills, with the technical knowledge to evaluate electrical applications Show less

Schneider Electric
Aug 2014 - now● South America Business Developer for Digital Power Services, supporting Field Services team with Energy Automation, Power Quality and Power Management portfolio. ● Responsible for analyzing potential markets, competitors, and customer needs to identify opportunities for growth.● Support commercial and channel teams to define and execute appropriate Go-To-Market in the region, establishing strategic alliances with Schneider partners and other companies. ● Support countries identifying new product or service opportunities, conducting market research, and collaborating with internal teams to develop and launch offerings that meet customer needs.● Engage with commercial organizations and Global Team to define pricing strategy in the region.● Work with extended teams within marketing, supply chain, and global functions to deliver support on core offer related requests. ● Support sales for the region in successfully winning opportunities -including special projects and large deals● Support countries on forecasting and continuous follow-up to achieve a better result on stock management. Show less • Responsible to define the annual marketing plan for protection relays and substation automation system to obtain the target results (sales, profitability, market share,..)• Responsible for the performance (financial, engagement, satisfaction) of the products in the portfolio• Assess the competitive landscape to create technical benchmarks and for pricing strategy purposes• Responsible to launch plans for the new products• Define go-to-market strategy and supporting promotional activity, working closely with another team (channels and offer)• Provide proposals and develop contents to increase the promotion of the offer through digital communication (i.e. social network), documents, software and tools• Work closely with all Schneider Electric’s departments: supply chain, finance, quality, sales, technical support• Responsible to identify actions to increase the performances of the offer in the market• Management of product application team to support sales team and customers (panel builder, specifiers, contractors,..) on the sales activities related to your portfolio products• Responsible to provide presentations on sales team and customers Show less - Responsible to manage the Field Services for Electrical Distribution market, developing instaled base marketing campaings and introduce new offers to the Country.- Responsible to bring to the country the concept of Digital Services and IoT for medium and low voltage equipments- Market research to identify customer needs, focusing on develop offers with the reality of the Brazilian market.- Elaboration of product strategies, defining technical specifications, sales volumes, market prices.- Work together with the team of corporate marketing to build the product communication, catalogs, videos and other marketing materials.- Support the areas of technical training, pre- and post-sale. Show less
South America Business Development Manager
May 2022 - nowProduct Manager Protection Relays and Substation Automation
Jan 2020 - May 2022Electrical Distribution Field Services Offer Manager
Mar 2018 - Dec 2019Tendering Engineer - Field Service Solutions
Aug 2014 - Feb 2018
Licenses & Certifications

Marketing Essentials
ESPM Escola Superior de Propaganda e MarketingSept 2021
Tecnicas de Apresentação
SOAP - Apresentações ProfissionaisAug 2018
Languages
- inInglês
- esEspanhol
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