CG Lim

Experience

• 

  KPMG Malaysia

  Mar 1994 - Sept 1994

  Audit Assistant

  Support in Audit roles on multi-nationals.Audited small and medium scale companies

• 

  Mitsui Copper Foil (M) Sdn Bhd

  Apr 1998 - Dec 2009

  Sales Manager

  - Manages the sales team of the Mitsui Copper Foil's Shah Alam factory- Manages all local and International market (worldwide)- Coordinates Mitsui Copper Asia Pacific Sales team

• 

  Athlete's Circle (M) Sdn Bhd

  Aug 2009 - Mar 2023

  Director of Business Development & Owner

  - Owner of the 1st multisports retail shop in Malaysia- actively involved in training, retail and distribution of sporting goods

• 

  Hivelocity Events Sdn Bhd

  Jan 2010 - Jan 2014

  Owner and Director

  - Manages major sporting events in Malaysia.- Owner of MYraceonline.com, online registration portal (Malaysia's 1st Multi Sports Event Registration Portal)- Worked with major sporting brands such as NIKE and Adidas

• 

  World Endurance Malaysia Sdn Bhd

  Jan 2014 - now

  Regional Director - Malaysia

  Country head and manages the IRONMAN Asia Office in Malaysia. The Malaysia office manages IRONMAN 70.3 and IRONMAN Malaysia. Also involved in marquee sporting events in Malaysia.

• 

  The IRONMAN Group

  Apr 2023 - now

  Head of Operations - Asia Region

  Support licensed events and business development in the Asian Region covering Thailand, Indonesia, Korea, Japan, India, Taiwan, and Vietnam.