Cindy Cardinal

Experience

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  BPA Worldwide

  Jul 1987 - Aug 1989

  Senior Auditor

  I got my start in publishing working for BPA, the circulation auditing firm. I worked with publishers onsite to verify their reported circulation, demographics, and distribution. I became a specialist in paid circulation audits. I taught publishers how to properly promote their BPA-audited circulation.

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  Informa

  Sept 1989 - Oct 1992

  Circulation Director

  I handled all circulation responsibilities for Intertec's (now Informa) telecommunications publications, both free and paid. Set strategies and handled all renewals, new name efforts, BPA audits, and list rental management. Attended numerous trade shows and sales calls with publishers.

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  Miller Freeman

  Nov 1992 - Jan 1994

  Sr. Circulation Manager

  I spearheaded and managed audience development renewal and new subscriber efforts on a variety of controlled magazines. This included writing copy, working with design team on mail pieces, and developing telemarketing renewal and new reader efforts. Managed staff of circulation professionals. Helped senior magazine team strategize on brand goals and implementation of audience efforts.Worked with both BPA and USPS on a regular basis.

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  BAI

  May 1994 - Oct 1997

  Database Marketing Manager

  I maintained and grew their member database. I was audience development/circulation manager for their flagship magazine and several paid newsletters. I worked with production and printer on issue runs. I also dealt with BPA and the USPS as needed.

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  CC Communications Inc.

  Mar 1998 - now

  Owner

  My expertise is in helping set audience strategy, including creating and executing audience development efforts, building and understanding customer databases, improving online engagement, data clean up and enhancement, and digital marketing. I can review and recommend database platforms, oversee tech conversion projects, and often act as intermediary between the client and technology companies. I also work on new product development, mergers, and product acquisition integration. Many of my clients are print, digital, and print/digital combination sourced media brands. I also work with manufacturing companies on their audience strategies.I am well-versed in email compliance & governance, have extensive online expertise, and experience working with both BPA and USPS periodicals. Show less