
Mustafa Mubashir

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About me
VP Growth & Marketing Strategy | GTM, B2B, SaaS, B2C, D2C, CRM, eCommerce, Product Strategy | Scaling Brands & Teams in High-Growth Tech Environments.
Education

Chapter and Verse
2001 - 2009School Computer Science
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2017 - 2021Mechatronics Engineering Mechatronics, Robotics, and Automation Engineering
Habib Public School
2009 - 2014Computer Science
Beaconhouse
2015 - 2017A levels Pre-EngineeringAktivitas dan Kegiatan Sosial:Swimming, MUN, Photography, Volunteering
Experience

Self-employed
Sept 2018 - Jun 2021This was a solo venture where I personally engaged in buying, investing in, and reselling cars to generate profits. It was a one-person operation aimed at capitalizing on the automotive market's potential. I served as a Business Development Manager leading a team of four. We delivered end-to-end solar energy solutions, from site surveys and energy calculations to proposing, sourcing, installing, and offering after-sales support. We also reinvested in the business for growth.
Business Development Manager
Jun 2013 - Jun 2021Business Development Manager
Sept 2018 - Sept 2020

EduServe
Jan 2020 - Mar 2021Social Work Intern
Karachi Shipyard & Engineering Works Limited
Jan 2020 - Sept 2020Engineer Intern
Humantek
Jul 2021 - now• Spearheaded service diversification by launching 3+ new verticals, including staff augmentation and Ecommerce Solutions, contributing to a 20% increase in recurring revenue.• Led expansion through the onboarding of global partner agencies and resellers, resulting in a 30% increase in qualified B2B leads within 6 months.• Built and scaled a new eCommerce division from the ground up, offering full-service brand development and performance marketing.• Reduced operational costs by 25% year-over-year through data-driven budgeting, resource optimization, and vendor rationalization.• Collaborated with executive leadership to shape strategic growth plans and implemented KPI + OKR frameworks that aligned cross-functional teams around quarterly targets.• Designed and executed GTM strategies for internal and client products, leading to a 60% uplift in lead acquisition and 3 new product launches within 9 months.• Continuously iterated and refined product/service offerings, improving customer retention by 35% and enabling upsell opportunities through value-focused packages. Lihat lebih sedikit • Recruited and led a team of Operations Managers, delegating core execution while focusing on strategic planning and innovation.• Scaled the company to $1M+ in sales by launching new business units focused on development and marketing services.• Led implementation of CRM (Bitrix24), automating previously manual workflows—resulting in 40% increase in efficiency and employee satisfaction.• Introduced company-wide performance rating systems to align KPIs and create ownership across departments.• Trained senior-level talent across sales, PM, and creative teams to improve onboarding and leadership capacity.• Directly involved in high-impact B2B product development projects across health tech, cybersecurity, and logistics, ensuring client alignment and agile delivery.• Reduced delivery timelines by 30% through production pipeline optimization and cross-functional team realignment. Lihat lebih sedikit • Oversaw operational delivery, sales performance, and resource allocation across two key business units serving the US/EUR and UK/AUS regions.• Led cross-functional teams of 350+ including project managers, developers, animators, designers, and production staff.• Implemented revenue-generation channels and led marketing initiatives to position company offerings in global markets.• Spearheaded hiring and recruiting efforts to build top-tier creative and technical teams.• Designed and enforced SOPs for quality assurance, compliance, and client satisfaction.• Worked closely with the CEO on strategic business planning, growth roadmaps, and key initiatives.• Managed client escalations, chargebacks, and ORM strategies to ensure service reliability and brand trust. Lihat lebih sedikit • Managed end-to-end project lifecycles — from kickoff to delivery— ensuring high delivery standards and consistent timelines across all departments.• Maintained an average 99% client satisfaction score through proactive communication, quality assurance, and efficient issue resolution.• Took ownership of company’s online reputation management (ORM), ensuring all escalations, reviews, and client feedback loops were addressed promptly.• Streamlined interdepartmental workflows between sales, design, and development teams, reducing delivery delays by 20%.• Played a key role in bridging sales strategy with production realities, ensuring scalable growth without compromising quality or timelines. Lihat lebih sedikit • Managed revenue targets and client acquisition for a dedicated business unit, contributing directly to the company’s growth trajectory.• Collaborated closely with a Project Manager to ensure smooth project execution, translating client needs into actionable tasks for delivery teams.• Maintained strong client relationships and helped drive repeat business from 70%+ of clients through effective communication and follow-ups.• Worked with internal departments to align sales goals with delivery timelines, reducing miscommunication and improving efficiency.• Supported cross-sell and upsell initiatives by identifying client pain points and proposing tailored service packages.• Helped the company achieve consistent month-over-month revenue growth through refined sales outreach and deal closing strategies. Lihat lebih sedikit
Vice President – Strategy, Operations & Growth
Mar 2024 - nowHead of Strategic Operations & Growth
Jan 2023 - Mar 2024Business Operations & Growth Manager – Global Markets
Jan 2022 - Jan 2023Business Operations Lead – (Revenue Strategy & Production)
Jan 2022 - Jan 2022Sales & Growth Manager
Sept 2021 - Apr 2022Lead Sales Representative
Jan 2021 - Sept 2021Sales Executive
Jul 2021 - Jul 2021

Freelance
Jun 2023 - nowMustafa Mubashir | Helping Agencies & Startups Scale Ops, Productize Offers & Grow SmarterI help early-stage startups, digital agencies, and service-led businesses build the foundations for scalable growth — from streamlining operations and implementing automation to launching new verticals, packaging services, and executing go-to-market strategies.As a fractional executive, I work hands-on with founders and leadership teams to solve their most pressing operational, delivery, and growth challenges — without the overhead of hiring full-time leadership.My Motive: Build smarter. Operate cleaner. Grow faster.🔹 Key Achievements & Impact:🚀 Built and launched a new eCommerce unit for a digital agency, generating 7-Figures in revenue within the first 3 months through strategic GTM and performance marketing.🧠 Implemented Bitrix24/Trello/Notion for a growing agency, automating lead intake and project workflows — resulting in a 40% improvement in team productivity and 30% reduction in delivery delays.📦 Productized a client’s high-ticket service offering, resulting in 60% increase in close rate and more predictable delivery timelines.🤝 Helped build strategic reseller partnerships that contributed to 35% of net new B2B revenue within 6 months.🧩 Introduced performance systems and department-level KPIs for sales, project management, and creative teams — improving accountability and morale across 3 business units.🔹 Services I Offer:✅ Operations Audits & Workflow Design✅ GTM Strategy & Offer/Product Packaging✅ CRM Setup & Automation (Bitrix24, Notion, Trello etc.)✅ Team Structuring & Performance Systems✅ eCommerce Business Launch & Scale✅ Startup Strategy & Founder Advising📩 Let’s connect if you're a founder, agency owner, or startup leader looking to build smarter, grow faster, and operate cleaner.Reach out at mustafa.mubashir9811@gmail.com or send a DM to explore how I can help. Lihat lebih sedikit
Licenses & Certifications
- View certificate

Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential
CourseraMay 2020 - View certificate

AI Agents for Product Leaders
LinkedInJun 2025 - View certificate

Launching Your Idea with Design Thinking
LinkedInJun 2025 - View certificate

Boosting Your Time Management with AI Tools
LinkedInJun 2025 - View certificate

AI Productivity Hacks to Reimagine Your Workday and Career
LinkedInJun 2025 - View certificate

B2B Go-to-Market Strategy: How to Transform Your Business
LinkedInJun 2025 - View certificate

Create a Go-to-Market Plan
LinkedInJun 2025 - View certificate

Generative AI for Product Managers
LinkedInJun 2025 - View certificate

Transitioning to Product Management
LinkedInJun 2025 - View certificate

New Models of Business in Society
CourseraMay 2020
Honors & Awards
- Awarded to Mustafa Mubashir4 Year Anniversary - Humantek Humantek Jun 2025 Successfully Completed 4 Year Tenure at Humantek!
- Awarded to Mustafa MubashirStar Performer Award - Humantek Humantek Jun 2025 I was awarded with Star Performer Award due to my exceptional performance and contributions towards the organization.
- Awarded to Mustafa MubashirGuest Panelist SZABIST University May 2025 Honored to receive the Guest Panelist Award at ACE 13.0, a dynamic conference hosted by SZABIST University. It was a pleasure contributing to the panel discussion on "Exploring the Impact of AI on Supply Chain" alongside some brilliant minds. Grateful for the recognition and meaningful exchange of ideas!
- Awarded to Mustafa MubashirLeadership Excellence Certificate - Humantek Humantek May 2025 Certificate of Leadership Excellence was awarded based on my leadership skills and efforts in the company.
- Awarded to Mustafa MubashirPanelist and Guest Speaker Department of Public Administration - Karachi University Apr 2025 Invited as a guest panelist by the Department of Public Administration to share insights on customer behavior in the digital landscape. Discussed strategies around buyer psychology, customer experience, and how data-driven marketing and personalization drive loyalty and business growth. Joined fellow industry professionals in an engaging conversation with students and faculty on the future of customer-centric strategy.
- Awarded to Mustafa Mubashir3 Year Completion - Humantek Humantek Jun 2023
- Awarded to Mustafa MubashirBest Sales of the Month Certificate Humantek Sep 2022 Highest sales on the floor, September 2022.
- Awarded to Mustafa MubashirOutstanding Sales and Performance HUMANTEK Mar 2022
- Awarded to Mustafa MubashirOutstanding Performance HUMANTEK Oct 2021
- Awarded to Mustafa MubashirBest Sales Executive HUMANTEK Aug 2021 I achieved the highest sales target in the month of Aug 2021.
- Awarded to Mustafa MubashirPromotion to Assistant Manager Sales HUMANTEK Aug 2021 I was promoted to Assistant Manager sales on the basis of my extraordinary sales target consistency, Communication skills, Team management skills and my Leadership skills.
- Awarded to Mustafa MubashirBrand Ambassador KDSP Apr 2021
- Awarded to Mustafa MubashirAst.Director Registrations Award ZAB-E-FEST 19 2020
- Awarded to Mustafa MubashirAst.Director Brand Ambassador Award ZABMUN X 2019 Awarded for successfully leading Brand Ambassadors and for a successful event.
- Awarded to Mustafa MubashirAst.Director Registration Award ZAB-E-FEST 18 2019 For completion of a successful event as the Assistant Director Registration.
- Awarded to Mustafa MubashirAst.Director PR Team ZABCON Nov 2018
- Awarded to Mustafa MubashirEvent Lead ASME - SZABIST Chapter Apr 2018 Lead a workshop event successfully, comprising of about 60-80 individuals as audience.
- Awarded to Mustafa MubashirBest Brand Ambassador Brainiac 2.0, NED University 2018 Awarded for being the best brand ambassador of the event.
- Awarded to Mustafa MubashirOutstanding Performance Award ASME - SZABIST Chapter 2018 I was awarded Society Outstanding Performer award based on my exceptional tenure during the year 2017-2018 and my fruitful contributions towards the success of the society.
- Awarded to Mustafa MubashirStudent Member ASME ASME Nov 2017
- Awarded to Mustafa MubashirBest Delegate BeaconMUN 2016
- Awarded to Mustafa MubashirFarewell Class of 2015 Award - Habib Public School Habib Public School Jun 2015
Volunteer Experience
Assistant Director - ZABCON PR Team
Issued by Shaheed Zulfikar Ali Bhutto Institute of Science and Technology on Nov 2018
Associated with Mustafa MubashirSupervisor & Volunteer
Issued by HT HELP on Jan 2024
Associated with Mustafa MubashirAmbassador at Donate-A-Thon 2021 (Fundraiser)
Issued by Karachi Down Syndrome Program on Dec 2020
Associated with Mustafa MubashirAssistant Director Registrations - ZAB-E-FEST 19
Issued by Shaheed Zulfikar Ali Bhutto Institute of Science and Technology on Jan 2019
Associated with Mustafa MubashirStudent Volunteer
Issued by Pakistan Red Crescent Society (PRCS) on Apr 2019
Associated with Mustafa MubashirRegistration Manager
Issued by ZAB-E-FEST 2018 on Jun 2018
Associated with Mustafa MubashirBrand Ambassador - Behind the Lens 2.0
Issued by NED University of Engineering and Technology on Jul 2018
Associated with Mustafa MubashirStudent Athlete
Issued by The Duke of Edinburgh's International Award Foundation on Mar 2013
Associated with Mustafa Mubashir
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