Cheryl Chen

Experience

• 

  Dong Guan Aconic Fabric Co., Ltd

  Feb 2012 - Dec 2016

  Operations Manager

  Oversaw the management of over 1,000+ employees at this leading textile supplier, driving the company's operations in logistics, procurement, production scheduling, and sales

• 

  Zomato

  May 2018 - Aug 2020

  Transitioned to account management, overseeing 100+ clients, managing contract renewals and upselling opportunities. Launched online payment and memberships program, overseeing acquisitions, onboarding, and account management.

  • Account Manager

    Nov 2018 - Aug 2020

  • Launcher

    May 2018 - Nov 2018
• 

  CloudKitchens

  Aug 2020 - Feb 2024

  Oversaw all aspects of revenue operations, customer success and product performance. This included aligning sales, marketing, and customer success teams to optimise performance, developing data-driven revenue strategies, and streamlining processes to drive growth. I focused on improving KPIs like payback period, LTV, and revenue growth. Notably, these efforts led to FutureFoods Australia achieving cash flow positivity in Q2 2023. Successfully scaled the company's market presence from Melbourne into Sydney, Brisbane, and Perth, positioning it as Australia's leader in Virtual Brands by restaurant partner and order volume. This involved strategic launching plans, creating and optimising sales processes, and expanding operations to drive growth across multiple regions.

  • Revenue Operations Lead

    Aug 2021 - Feb 2024

  • Sales Manager

    Aug 2020 - Aug 2021
• 

  UPwind Growth Strategy & Operations

  Dec 2023 - now

  Revenue Operations Lead

  Develop and execute a 90-day plan to support early-stage founders in reducing churn and maximising customer retention. The plan aims to create a robust retention engine that emphasises proactive engagement, seamless onboarding experiences, and a strong customer foundation for sustainable revenue.

• 

  RevOps Co-op

  Sept 2024 - now

  Member

  The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in between. Join us and grow as a RevOps Pro 🚀