Shikha Goel

Experience

• 

  ShopPick

  Jan 2014 - Jun 2015

  Social Media Analyst

  • Handled formulation of spreadsheets for social media marketing plans• Ensured timely delivery of progress updates clients• Developed and implemented social media strategy, increasing Facebook reach over 80% over a period of 3 months• Analysed and interpreted user behaviour to identify user preferences• Worked closely with team members on multiple client projects• Mentored new joiners in the team on various work related queries• Ensured a smooth transition of work to new team members by delivering knowledge transfer sessions Show less

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  OgreLogic

  Jul 2015 - Jul 2017

  Business Analyst

  • Data collection, cleaning, and formatting for feeding into tools for analysis• Usage of tools such as Tableau and MS Excel• Instrumental in increasing the brand awareness through active interaction with customers on various social media platforms including Facebook, Twitter, and Instagram• Expanded client communities and assisted in locating targeted audiences by proposing social media strategies• Generated insights from Tableau reports which helped in forming the social media strategy Client/Customer interaction • Regular collaboration with clients to align on service level requirements and maintain appropriate delivery benchmarks Show less

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  KPMG GLOBAL SERVICES (KGS)

  Jul 2017 - Feb 2023

  I am currently working as an Analyst with KPMG global services. Its been more than an yea since I have been associated with this firm. Prior to this I was working with Ogrelogic as Business analyst. In my more than 4 years of working experience what I have learnt that 'learning should never stop".

  • Business Analyst

    Jul 2017 - Feb 2023

  • Business Analyst

    Jul 2017 - Oct 2022
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  KPMG

  Jul 2017 - Feb 2023

  Senior Analyst
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  NTE

  Feb 2023 - Jul 2023

  Team Lead
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  Birlasoft

  Nov 2023 - now

  Deputy Manager