Diego Farje

Experience

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  Sun Valley Resort

  Dec 2007 - Apr 2008

  Lift Operator

  • Manejo del software que controla la velocidad y dirección de los funiculares de acuerdo a la temperatura, distribución de pesos en la maquina, velocidad del viento, etc.

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  Compañía de Minas Buenaventura S.A.A.

  Jan 2009 - Apr 2009

  Logistics Intern

  • Procured materials for the mining centers of 6 important provinces of the country, sourcing 7 types of products such as explosives, pharmaceuticals, mechanical parts, controlled solutions, transportation, etc.

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  3M

  Jul 2009 - Dec 2009

  Business Finance Intern

  • Developed a standardization project for the documents of smaller clients, in order to optimize the billing and collection process

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  British American Tobacco

  Sept 2010 - Jul 2012

  • Supervised a relationship platform that provided benefits for major convenience and grocery store clients, incentivizing them to grow their business and achieve yearly targets• Managed a sales team of seven people that were in charge of the weekly visits • Monitored the status of advertisements in top supermarkets chains and petrol stations nationwide, in coordination with suppliers• Performed maintenance and repairs at the optimal time, ensuring good exposure of our campaigns

  • Trade Marketing & Sales Supervisor

    Jun 2011 - Jul 2012

  • Trade Marketing Key Account Intern

    Sept 2010 - Jun 2011
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  Belcorp

  Jul 2012 - Mar 2014

  Brand Manager - Ecuador, Chile y Bolivia

  • Planned marketing strategies of the three corporate brands (Ésika, CyZone and L'Bel) for Chile, Ecuador and Bolivia• Made improvements in market share, sales volume, profitability and inventory efficiency over the course of 18 campaigns each year

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  Avon

  Mar 2014 - Jun 2017

  • In charge of the biggest Brazilian direct sales loyalty program: "The Star Club". • Objective: Increase the average order of the 40 thousand most important Avon representatives in Brazil, by creating incentive programs with detailed activation and communication plans• Annual Star Club billing: $135 million. Program annual budget: $4.5 million. • Led a regional project in Latin America focusing on improving the segmentation and loyalty of the sales force• Achieved planned implementation in 6 months with a budget of $6MM • Planned incentive strategies for the Brazilian sales force across the country (1.5 million sales representatives)• Was responsible for an annual budget of $35MM, ensuring ROI and marginal contribution indicators for every program proposed during the 19 annual campaigns

  • Senior Strategic Planner – Loyalty Program

    Nov 2015 - Jun 2017

  • PMO Manager - Segmentation Project

    Mar 2015 - Nov 2015

  • Senior Strategic Planner - Sales Incentives

    Mar 2014 - Mar 2015
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  British American Tobacco

  Jul 2017 - now

  • Business lead in the retail Duty Free environment across the whole Americas Region• Business channels managed: Airports, Border shops and Ship Chandling• Functions: End to end management of route to market, demand planning , consumer dynamics and insights, pricing, trade marketing, promotional funds and financials• Direct reporting to the Global Customer Manager based in our head office in London• Lead a team of 2 Account Executives that manages extended teams of Trade Marketing Supervisors and Sales Promoters across the whole region Show less • Key account management of biggest Retail Account in Global Travel Retail Business for Americas Cluster, extended from Mexico, Central America & Caribbean and South America.• Lead a team of 8 Trade Marketing Supervisors and 8 Category Advisors scattered across Americas main duty-free locations: Sao Paulo, Rio de Janeiro, Mexico City, Cancun, Santiago de Chile, Buenos Aires, Lima & Bogotá.• Function comprehends being the main point of contact for the entire B2B and specific particularities comprehension such as sales forecast plan, route market, consumer dynamics and insights, pricing, trade marketing, promotional funds & financials- to actively support the Global Account Group Manager, HQ´s Brands, TM&D, Finance and Planning & Insights teams on the strategic definition approach, where execution is my responsibility. Show less

  • Account Manager Travel Retail Americas @British American Tobacco

    Jul 2018 - now

  • Global Travel Retail Account Executive - Americas

    Jul 2017 - Jul 2018