
Sergey Mikhno
CRM Manager

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About me
SFE Director EPD Emerging Markets - Abbott
Education

Kiev National Trade Economics University
2008 - 2010Master of Business Administration - MBA Marketing
Donetsk State Medical University 'M. Gorky'
1994 - 2000Doctor of Medicine - MD Surgery
Experience

Solvay Pharmaceuticals
Sept 2006 - Sept 2010CRM Manager
ABBOTT PRODUCTS
Oct 2010 - Jan 2012CRM Manager
Abbott
Feb 2012 - now• Implementation of Go-To-Market strategy, improving sales and margins through resource allocation, channel and promotional mix optimization, and P&L and ROI optimization.• Development and standardization of the Sales Excellence strategy, processes, and tools across emerging markets in 97 countries.• Monitoring performance, analyzing gaps, and providing actionable insights to senior leadership teams to streamline commercial execution.• Assessing process maturity, developing improvement plans, and continuously monitoring execution while supporting the top 12 affiliates. Show less • Oversaw regional commercial management functions and optimized financial performance while enhancing long-term growth. This included managing processes and financial terms with distributors, trade key accounts management, channel management, pricing strategy, and launch excellence.• Developed, implemented, and managed market delivery plans and P&L commitments at the regional level, establishing strategic vision and tactical plans to drive business results.• Managed the design and execution of the Go-To-Market strategy for 14 CIS countries, ensuring implementation and achieving business results. Also oversaw regional commercial functions, pricing, trade, and sales force effectiveness processes across these countries.• Managed SFE, CRM & MCE, Business Intelligence, and Training & Development functions, driving commercial effectiveness, omnichannel engagement, and digital transformation initiatives.• Managed regional motivational and talent development programs for sales and marketing. Show less • Led the Regional Commercial Excellence department, guiding a cross-functional team to develop and implement strategies that drove business growth.• Managed regional commercial functions across 15 countries, developing and executing GTM strategy, pricing, commercial, trade, and SFE processes, resulting in improved regional performance.• Directed various systems and projects, including CRM (Salesforce.com) and CLM, analytical systems (QlikView and Power BI), and digital multichannel engagement projects.• Facilitated capability-building and motivational programs to enhance execution and motivation.• Co-managed transformational projects in other regions of Abbott EPD and established the Commercial Excellence function and processes in Russian and Pakistani affiliates (Aug 2018 - Feb 2020).• Held interim GM business responsibility for the Kazakhstan affiliate for 9 months in 2017. Show less
SFE Director EPD Emerging Markets
Apr 2020 - nowRegional Commercial & SFE Director CIS
Oct 2019 - Mar 2020Regional Sales Force Effectiveness Director Turkey&CIS
Jan 2017 - Sept 2019SFE Manager CIS&Africa
Apr 2016 - Dec 2016CIS SFE Manager
Feb 2012 - Mar 2016
Licenses & Certifications
- View certificate

CSCMP Supply Chain Foundations: Manufacturing and Service Operations Professional Certificate
CSCMP - Council of Supply Chain Management ProfessionalsFeb 2024 - View certificate

Omnichannel Marketing
Kellogg Executive EducationDec 2022 - View certificate

Digital Transformation for Leaders
LinkedInJan 2022 - View certificate

Six Sigma Black Belt
LinkedInJan 2022 - View certificate

Six Sigma Black Belt
Project Management InstituteJan 2022
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