Ryan Walters

Experience

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  UCLA

  Mar 2007 - Jun 2009

  Designed presentation for new hires on developing effective public speaking strategiesTrained new employees by giving public speaking seminars and observed new employees in the fieldConducted hiring interviews and selected from the best applicants Gave admissions presentations, read applications, worked college fairsBuilt relationships with school counselors on behalf of UCLA, especially in previously neglected areas

  • Director of Field Operations

    Mar 2008 - Jun 2009

  • Bruin Ambassador

    Mar 2007 - Jun 2009
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  U.S. Department of Veterans Affairs

  Jul 2008 - Sept 2008

  General Office Clerk

  Handled and processed sensitive data, including medical records and service historyReorganized facility file bank, reprocessing 50,000+ filesAssisted professional staff with data retrieval and on-call jobs

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  Narnack Records

  Jan 2009 - Jun 2009

  Intern

  Handled internet advertisement and promotions including blogs, Facebook, Myspace, Twitter, etcContacted prospective clients to promote the label's music and mailed demo CDsAnalyzed record sales by collecting sales data from record stores around the United States

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  Grassroots Campaigns

  Jun 2009 - Sept 2009

  Lead Field Manager

  Led "One Time Only" contribution drive for Equality California, creating immediate income for the organization.Organized and led teams of 2 - 4 canvassers in Los Angeles streets to raise money for progressive causes.Trained new staff and continuing staff members.

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  UCLA Alumni Association

  Apr 2010 - Jun 2010

  GradPak Sales

  This role was a position in which I sold UCLA Alumni memberships to graduating seniors on campus

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  Anseong Wonderland

  Aug 2010 - Aug 2011

  Foreign Teacher

  I was a foreign teacher working in Anseong, Gyeonggi-do, South Korea as an English teacher. I taught at a private Korean academy called Wonderland where I taught classes of 4-10 students in all facets of English communication, including spelling, grammar, conversation, and debate. I worked in conjunction with a Korean teacher who teaches the same students separately. I created strategies for effective English learning on an individual student basis.

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  E2E English Education

  Sept 2011 - Sept 2012

  English Language Instructor

  I taught English language to elementary and middle school students in a private, start-up academy. What made this academy unique among Korean academies was its complete reliance on native-only teachers, eschewing teaching in tandem with a Korean counterpart.Topics of instruction included: Grammar, Reading Comprehension, Listening Comprehension, Movie (Film) Comprehension

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  In Between Soju

  Jul 2012 - May 2013

  Founder & Writer

  In Between Soju was a blog I created that focused primarily on South Korean culture, history, politics, and current events. I created all content, experimented with various marketing strategies, and focused on creating content that was SEO optimized. With both long and short form articles on a variety of topics, In Between Soju remains popular even today. You can visit In Between Soju at www.inbetweensoju.com

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  SSET English Town

  Sept 2012 - Oct 2014

  Senior Instructor

  I worked as the Senior Foreign Teacher at SSET English Town. I was trusted with the instruction of the most advanced students, some of whom went on to prestigious foreign language high schools in South Korea. In addition to my teaching duties, I also trained and provided guidance to junior teachers, collaborated with directors on long-term student performance goals, and, in the absence of the Academic Director, performed other necessary duties such as incoming student level testing and placement. Show less

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  My Destination Seoul

  May 2013 - Jul 2014

  Assistant Content Editor

  My duties at My Destination Seoul were twofold: content creation and social media marketing. I was responsible for creating unique content in the form of travel articles that spotlighted the most interesting and exciting facets of the city of Seoul. I also was directly in charge of My Destination Seoul's social media exposure, and managed the company Facebook and Twitter accounts. You can find My Destination Seoul at www.mydestination.com/seoul

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  Self Employed

  Jan 2015 - Feb 2015

  Freelance Writer

  I wrote on a freelance basis with clients around the world. I provided high quality and well-researched content that is unique, engaging, and SEO-friendly. Some of the topics I focused on included:-Travel-Finance-Entertainment-International Affairs

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  InBody

  Mar 2015 - Mar 2017

  In this role, I oversaw and managed the entire digital wing of the InBody USA marketing department. I ran a team of freelance content creators for the company blog, as well as managed email marketing, social media marketing, content creation, and much more.Achievements include:- strategizing and executing all company-wide digital marketing campaigns for company's attendance at the Consumer Electronics Show (CES), which included content, email, social media, and press releases- oversaw increase in web traffic (Jan-Dec 2016) of 476% and blog traffic of 810% in same period- achieved 190 #1 keyword rankings in Google and 2,280 rankings in the top-20- contributed to an increase in inbound inquiries of 145% since January 2016 - established new sources of leads for company (blog, social, email) Show less In this role, I laid the groundwork the content marketing and inbound marketing programs at InBody USA in order to acquire quality web traffic and convert it into leads for the Sales department. I established a company blog and filled it with a variety of content including in-depth blog posts, case studies, promotional pieces, and press releases and distributed them via numerous distribution strategies, including social media, e-mail, and SEO.I introduced and managed PPC campaigns (Google Adwords), wrote social media copy, web copy for landing pages, and optimized the website for increased conversions. I also acted as the analyst for all the inbound marketing data (Google Analytics, Kissmetrics) and interpreted it by creating reports that guided the development of InBody's inbound strategy.Achievements include:- Grew a blog from 0 - > 16,000+ unique monthly pageviews in 12 months- Increased SEO traffic: 443%- Increased overall traffic: 258%- Increased overall inbound inquiries: 119% - Earned #1 rankings for significant, high-value keywords- Earned organic, high Domain Authority backlinks- Helped the inbound sales channel become the highest volume channelVisit us online at www.inbodyusa.com and the InBody Blog at http://www.inbodyusa.com/blogs/inbodyblog Show less

  • Senior Digital Marketing Specialist

    Jul 2016 - Mar 2017

  • Marketing Communications Specialist - Digital Marketing

    Mar 2015 - Jul 2016
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  Wpromote

  Apr 2017 - Sept 2021

  - responsible for owning department OKRs tied to growth, innovation, content amplification strategies, and B2B marketing- identify, acquire, and deploy new innovations for content marketing department, such as the implementation of new technologies and external partners- personnel manager managing 3-5 direct reports at both junior and senior manager level- act as lead director on key accounts, providing executive support and guidance for service teams- act as interdepartmental point of contact between various company departments, including SEO, Engineering, and Paid Media- directly manage personal book of business of key upper-mid market and enterprise-level accounts Show less - developed and managed content marketing strategies and campaigns, including: blog/resource development, interactive content, outreach and influencer campaigns, infographics, and more- spearheaded department efforts to expand into interactive content development (quizzes, product finders, calculators, etc.) with software ion Interactive- directly managed book of business of 6-9 clients across a variety of industries and business models, including ecommerce and B2B- working with department leadership, conceived of and implemented content marketing reporting dashboard- co-chaired Content Marketing Reporting Committee, spearheading new reporting techniques and strategies in order to better communicate value to clients- mentored junior Content Marketing Managers Show less - Managed a book of business consisting of medium-sized companies to enterprise, Fortune 500 accounts in a variety of industries including retail, healthcare, and tech. Business models included both B2C and B2B- Developed comprehensive and omnichannel content strategies designed to increase brand awareness and drive bottom line results for clients- Developed and ran campaigns around a variety of content initiatives including interactive and static visual content, UGC, influencer, and more Show less

  • Director of Content Marketing

    Jan 2021 - Sept 2021

  • Associate Director of Content Marketing

    Jul 2019 - Jan 2021

  • Senior Content Marketing Manager

    Jun 2018 - Jul 2019

  • Content Marketing Manager

    Apr 2017 - Jul 2018
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  University of the Pacific

  Sept 2021 - now

  Sr. Director of Digital Communications

  I lead a team of 10 marketing professionals within the Strategic Communications division at University of the Pacific. My team’s portfolio is diverse and broad, encompassing: web content creation, digital marketing strategy for signature university campaigns (SEO, content, and paid social), web design and front-end web development, the flagship university social media accounts (Facebook, X, Instagram, Linkedin), internal communications, and overall management of pacific.edu.Accomplishments include:- Oversee and direct the digital marketing strategy and external lead generation for the Pacific Summer High School Institute, a new revenue stream for the University. In 2023, grew leads by 217% and paid registrants by 103% year-over-year, yielding a new, 6-figure revenue stream for the University- Led the creation and development of major university digital properties, including a new campus calendar (calendar.pacific.edu), digital campus map (https://maps.pacific.edu/stockton/one-stop/), and digital university magazine (magazine.pacific.edu)- Oversaw the successful migration blog migration from Squarespace to Wordpress later reverse proxy onto our Drupal-hosted core site, now located at pacific.edu/blog- Led the SEO-focused content strategy of the Pacific blog and designed, implemented, and grew the first-ever content marketing program in Pacific’s history- Led the successful content consolidation and migration of the University’s legacy intranet into the newly launched campus intranet, MyPacific, assessing over 14,000 pieces of content accumulated over decades in addition to architecting the primary user experience for the MyPacific portal- 75% increase in followers and 98% growth in Instagram reach in 2023- 118% growth in impressions and 215% growth in clicks on Linkedin in 2023- Grew headcount within my team from 6 to 10, bringing on the University’s first-ever Digital Campaign Manager in the process Show less