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Sanzida Begum

Sanzida Begum

Marketing & Publicity Intern, Dutton

Followers of Sanzida Begum2000 followers
location of Sanzida BegumNew York, New York, United States

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  • Timeline

  • About me

    Manager, Integrated Media Planning @ OMD USA

  • Education

    • COOP Apprentice

      -
      Digital Marketing

    • Baruch College

      -
      Bachelor’s Degree English Language and Literature, General

      Activities and Societies: Vice President of Bangladesh Student Association Chair of Marketing for Bangladesh Student Association Event Planning Committee of Chit Chat Member of Undergraduate Student Government Arts Committee & Clubs and Organization Committee

  • Experience

    • Penguin Random House

      Feb 2019 - May 2019
      Marketing & Publicity Intern, Dutton

      Imprint: Dutton Books• Assisted supervisors in creating and executing campaigns for older titles and newly released titles• Maintained and updated internal database of media contacts, bloggers, and reviewers through Publicity Workbench• Utilized Brandwatch to analyze market trends to identify other potential marketing opportunities for titles• Aided in drafting and producing promotional/press material for marketing and publicity department.

    • Havas Media Group

      Mar 2021 - Nov 2021
      Associate, Connections Planning

      Accounts: Hologic, Viatris

    • OMD USA

      Nov 2021 - Mar 2023
      Senior Associate, Integrated Media Planning

      Account: The Home Depot | Remodeler, RetailMedia+, Custom Category Marketing, Credit

    • COOP

      Jan 2022 - Jun 2022
      Captain, Digital Marketing Track

    • UM Worldwide

      Apr 2023 - Jan 2024
      Manager, Planning

      Account: BMW | South Region-laid off due to client loss

    • OMD USA

      Feb 2024 - now
      Manager, Integrated Media Planning

      Account: The Home Depot | Orange Apron Media (fka RetailMedia+), Expanded Enterprise, Private Brands

  • Licenses & Certifications

    • Foundations of Diversity, Equity, Inclusion, and Belonging

      LinkedIn
      Jun 2024
      View certificate certificate

  • Volunteer Experience

    • Vice President

      Issued by Baruch BSA on May 2018
      Baruch BSAAssociated with Sanzida Begum

    • Chair of Marketing

      Issued by Baruch BSA on Jan 2017
      Baruch BSAAssociated with Sanzida Begum

    • Marketing Assistant

      Issued by Baruch BSA on Sept 2016
      Baruch BSAAssociated with Sanzida Begum