
Pau Serra
Junior Art Director

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About me
UX Lead at NTT DATA Europe | Product designer | Creative Art director | AI Expert designer | DE&I Ambassador
Education

Jaume I
-
BAU, escola superior de disseny
1995 - 1998Diseño gráfico y publicidad
SoftObert
2010 - 2011Master en Web Design html, xhtml, javascript, xml, flash, Action Script
Experience

Bates
Nov 1996 - Jan 1999Junior Art DirectorClientes: Amnistía Internacional, Intermón, Renfe, Planeta Editorial, Once, Seat, Colhogar, Roche Lab., Vitalicio Seguros.

Vinizius young & rubicam
Feb 1999 - Dec 1999Director de arteClientes: Danone, Liberto, Ecoembes, Swatch, José Cuervo.

Debenhams
Feb 2000 - Jul 2001Director de arteArt direction, Editorial desgin.

GS MAGAZINE
Jan 2002 - Jan 2004Creative direction - Art directionDirector de arte y creativo .Diseño gráfico.

DRAFT FCB
Jan 2004 - Jan 2004Art DirectorArt Director

ICE SALUD
Sept 2004 - Apr 2006Art DirectorCreative and Art Direction para diferentes publicaciones y revistas, páginas Web y otros formatos digitales. Publicidad y Marketing para clientes, entre ellos: Pfizer, RBA, Editorial Planeta, Fer Salud, CEAC, Deloitte y Ceva laboratorios.

Hi-Consulting
Jun 2007 - Sept 2009Creative Art DirectorDesarrollo proyectos para diferentes clientes de sector de la publicidad, marketing, editorial, diseño web o corporativo.

Probike - Intemperie
Sept 2009 - Sept 2010Customer Experience SpecialistComunicación corporativa, diseño web, eventos. Publicidad y marketing.

General Sotfware - Axpe
Mar 2011 - Jul 2013Customer experience Designer- CX Designer & Art directorCreativity, Art direction, CX experience, Web design, user experience UX.

Novartis
Mar 2011 - Feb 2014Customer Experience DesignerDuring the time I was at Novartis Digital Marketing department. We built an in-house creative services department, which supported all marketing departments and participated in the digital transformation of the business.Alongside internal and external stakeholders and developers and the business analysts team, my responsibility was to lead the art direction and design of the new CMS platforms and the creation of new digital marketing tools. Also, during this collaboration, I designed a web platform called Medicamente, aimed to provide continuous learning for doctors promoting knowledge and scientific updates to the healthcare doctor Spanish community. Show less

NTT DATA Europe & LATAM
Mar 2011 - now🧞♂️UX Lead | 👨🎨 Design systems expert |💡Product designUX and art direction lead design consultant. Design system advisor and evangelist. Supporting the Project Management on the creation of a common digital language and culture. Delivering consistent, robust and inclusive experiences.

Escola Superior de Disseny ESDi
Jan 2015 - Apr 2016Visiting professor Grau en Disseny - User experienceLecture of grade in design• project vision. the design process, roles y toolkit• UI design, Mockups & Style guide

IED Barcelona
Jul 2017 - Jul 2019Visiting Professor - UX/IU - Design thinkingThe Global Design Summer course is a one month experience that shows future designers the capabilities, skills, and crafts needed within developing a career in any design disciplines. The Design Thinking workshop aims to teach students about the importance of User Center Design methodologies and techniques through a creative design workshop process.
Licenses & Certifications
- View certificate

Change Management: Roadmap to Planning
LinkedInFeb 2022 - View certificate

Project Management Skills for Leaders
LinkedInFeb 2022 
Mesure UX & Design impact
Smashing MagazineDec 2024- View certificate

Systems Thinking
LinkedInJan 2022 - View certificate

UX Foundations: Style Guides and Design Systems
LinkedInJan 2022 - View certificate

Foundations of User Experience (UX) Design
GoogleMar 2023 - View certificate

UX DesignOps: Overview
LinkedInJan 2022 - View certificate

Start the UX Design Process: Empathise, Define, and Ideate
GoogleApr 2023
Languages
- spSpanish
- caCatalà
- enEnglish
- duDutch
- vaValencià
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