Jess Kotzer

Experience

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  Ontario Finance | Ontario Finances

  May 2012 - Aug 2012

  Junior Economist

  During my internship with the Provincial Ministry of Finance, I engaged in diverse responsibilities related to economic research and policy advocacy, including:🔍 Research Expertise: Conducted extensive research on tuition policies, university and college funding frameworks, and long-term capital planning, providing valuable insights for informed decision-making.📊 Policy Reports: Prepared comprehensive reports for the Treasury Board Office, delivering concise and data-driven analyses to guide policy recommendations.📣 Advocacy and Budgeting: Actively advocated for increased funding within Ontario's education budget, emphasizing the importance of robust financial support for the province's educational institutions.✍️ Editing and Summarization: Proficiently edited documents and summarized large reports to distill essential information for stakeholders. Show less

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  Anderson Fire Protection

  Jan 2013 - Jan 2014

  Bookkeeper

  In my role as a Bookkeeper and Administrative Assistant, I took on a range of responsibilities, including:📊 Financial Management: Efficiently managed bookkeeping, invoicing, and payroll tasks using QuickBooks, ensuring financial accuracy and compliance.📞 Appointment Coordination: Actively engaged with clients and colleagues, scheduling appointments, and ensuring smooth communication.🗣️ Client Interaction: Addressed inquiries and resolved complaints from clients, demonstrating strong communication and problem-solving skills.💰 Debt Management: Diplomatically communicated with late creditors to request payments, maintaining respectful and professional relationships. Show less

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  Samko and Miko Toy Warehouse

  Jan 2014 - Dec 2023

  Marketing Director

  At Samko & Miko Toy Warehouse, I drive innovative digital marketing and e-commerce strategies.🌐 Fostered collaborations for boosted visibility and community engagement.🛍️ Offered thousands of toys and books at Canada's best prices, optimizing for dynamic ads and exceptional ROAS.📊 Grew an engaged subscriber list to 100K, mostly organically.🎁 Ran contests to boost engagement and gather user-generated content, growing our list and channels by tens of thousands.🤖 Automated operations, replacing $200K in outsourced labor for efficiency.📈 Managed affiliate, community, and Facebook/Google Ads with up to $40K monthly spend.💰 Slashed ad spend by $450K and boosted revenue by 63% in my first year as lead marketer.💻 Proficient in WordPress, WooCommerce, Mailchimp, Google Ads, Analytics, and more for seamless integration.📝 Upheld brand values through aligned copy, delivering affordable deals for Canadian families.🧢 Juggled diverse marketing roles within a lean team, covering the funnel spectrum of marketing. Show less

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  Hub Climbing, Fitness, Yoga

  May 2015 - May 2018

  Front Desk Staff & Climbing Instructor

  During my tenure at Hub, I played a significant role in promoting the brand and delivering exceptional services to our members. In this dual role, my responsibilities included:🤝 Brand Promotion: Actively promoted our brand from the moment Hub's doors opened, creating a welcoming and inclusive environment.💼 Membership Sales: Successfully sold rock-climbing memberships, contributing to revenue growth and community expansion.🧗 Climbing Instruction: Provided safe and engaging climbing instruction for parties and climbers of varying skill levels.🤝 Member Relations: Cultivated strong relationships with regular members, ensuring their ongoing satisfaction and engagement.💰 Financial Oversight: Diligently monitored cash flow, identifying and addressing monetary discrepancies to maintain financial integrity.🧹 Custodial Duties: Got my hands dirty to keep the place spotless, ensuring a clean and safe environment for all members and visitors. Show less

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  It's Not Just Lyme

  Sept 2015 - Mar 2022

  Content Creator

  My content creation journey emerged from a place of personal growth.🌱 Blogging Impact: Initiated during my recovery from Lyme disease, my WordPress blog garnered over 170K organic views, offering valuable insights to health enthusiasts.📚 Authorial Success: Fueled by a desire to give back, I authored a best-selling book, earning a spot on Amazon.ca's Top 100 list, resonating deeply with readers seeking wellness guidance.💡 Unveiling Affiliate Marketing: My exploration into affiliate marketing, particularly in health summits, ignited a passion for virtual engagements and community building.🏆 Recognized Authority: Honored as a Top 25 Lyme blog by Feedspot, validating the impact of my niche-focused content.🎓 Path to Learning: This journey inspired my pursuit of a marketing degree and new professional trajectory. Show less

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  Futureproof Inc.

  Jan 2019 - Sept 2019

  Juinor Software Marketing Manager

  In my role as a Juinor Software Marketing Manager, I was involved in a multifaceted journey, including:🔍 Competitor Technology Analysis: Conducting in-depth research and reporting on competitor technology to inform our product development strategies.🏗️ Landing Page Development: Building and A/B testing landing pages to optimize user engagement and conversion rates.🔄 Workflow Management: Creating and managing workflows in HubSpot for streamlined operations and enhanced customer experiences.🤝 Remote Collaboration: Collaborating effectively with a remote team to ensure seamless project execution and communication.🏢 Client-Centric Approach: Working closely in-house with our client to align our strategies with their specific needs and objectives. Show less

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  Grilled Cheese Affairs

  Jan 2021 - Dec 2022

  Account Manager

  GCA excels in practical strategies: keyword research, traffic sculpting, quality rankings, and CPC optimization.🎯 Provided corporate training and coaching on digital advertising and media buying.📝 Delivered impactful brand messaging makeovers, ensuring effective brand communication.💡 Proficiently managed ad campaigns for maximum ROI and objective achievement.🤝 Fostered strong client relationships, meeting digital marketing needs as a client-facing representative.🌟 Specialized in Google Ads, managed campaigns and provided training for enhanced digital advertising success. Show less

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  JK Consulting

  Jul 2021 - now

  Growth Marketing & No-Code Automation Consultant

  Through courses and coaching, I empower businesses in brand storytelling, sales funnels, and automation. Utilizing my expertise in automation, databases, and event marketing, I've enabled companies to:🤖 Replace $200K in outsourced labor with robots.📈 Cultivate 6-figure email lists boasting 24%-40% open rates.💰 Slash ad spend by $450K+ while boosting revenue by 63%+ in the same year for 7-figure companies.📚 Manage up to $40K/day in ad spend, maintaining $100+ ROAS on $75 AOVs.🎟️ Draw 1,100+ attendees to inaugural summits for previously unknown brands.📂 Develop all-in-one custom apps and databases tailored for multimillion-dollar operations.📢 Secure influential brand names as promotional partners and affiliates without burning money on influencer sponsorships. Tech Stack: Proficient in Mailerlite, Mailchimp, Thrivecart, KDP, BookFunnel, StoryOrigin, Airtable, Smartsuite, Softr, Stripe, Zapier, Calendly, Zoom, Lead Scrape, Dripify, Sales Navigator, Shopify, Wordpress, WooCommerce, Hootsuite, and Metricool for seamless integrations and automation. Show less

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  Pub Nights

  Jul 2021 - Oct 2023

  Community Manager

  🏗 Cultivated a thriving author community, fostering growth and vibrancy among members.📱 Utilized social selling to network and secure numerous speaking invitations through brand connections.💌 Expanded an email list via strategic influencer partnerships and lead magnet swaps.📋 Managed membership and ensured exceptional customer service, overseeing payments.📞 Orchestrated engaging webinars and networking events for community knowledge sharing.🌟 Hosted industry experts for enriching 'guest expert takeovers' within the community.🤝 Encouraged accountability and facilitated resource sharing among members.🌈 Oversaw a diverse community of 50 paying insider members and 2K Facebook group members.🔧 Developed and maintained a personalized CRM system for member communication. Show less

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  Sell With Collabs

  Oct 2022 - Feb 2023

  Event Management Specialist

  As an Event Management Specialist & Affiliate Marketing Manager, I orchestrated and optimized events and affiliate initiatives. Here are key accomplishments:🤝 Built and executed summits and bundles from scratch and without human assistance, drawing in thousands of attendees.🎨 Created brand identities for events and marketing initiatives.🖼️ Automated custom partner graphics and swipe files, tailored for each collaborator.👥 Effectively recruited and onboarded hundreds of partners, speakers, contributors.💻 Streamlined partner interactions with a Softr-built membership site.📊 Tracked affiliate commissions via Zapier and Airtable, gamifying top affiliates' products.📧 Personalized communications with hundreds of partners via Airtable.🌟 Orchestrated a highly acclaimed 5-day summit and product bundle, praised as the best.💼 Supported industry colleagues in earning commissions through affiliate marketing.🧠 Shared insights and strategies for attendees' business growth.📈 Achieved 5,000 engaged subscribers with the first summit's list growth. Show less

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  Web Conductors Inc.

  Oct 2023 - now

  Senior Account Executive

  At Web Conductors, we have successfully completed 60+ Digital Adoption Plans and helped hundreds of business owners implement better marketing practices for increased visibility and sales.🎯 Strategy: We'll work with you to create your digital adoption plan, helping you better understand your market and ideal customer, competitors, and best marketing practices.👀 Visibility: SEO techniques, content marketing, digital advertising, and social media management.🤔 Consideration: Targeted advertising campaigns, better lead magnets, and engaging customer journey design.💼 Conversion: Sales funnel audits, conversion rate optimization strategies and user experience improvements.📣 Referrals: Referral programs and incentives.🔒 Retention: Streamlined customer experiences and more Google My Business reviews. Show less