Suzanne Lee

Experience

• 

  Care and Share Food Bank

  Feb 2006 - Oct 2007

  Events and Promotions Manager

  • Assisted with and coordinated numerous events of various sizes and styles• Provided general communications and technical support.• Provided print and digital design/layout support when necessary.

• 

  Gamma Phi Beta International

  Oct 2007 - May 2008

  Staff Writer

  • Wrote and edited award-winning articles for the Gamma Phi Beta quarterly magazine, The Crescent.• Assisted with the overall layout and planning for The Crescent.• Assisted with the writing and editing of e-newsletters, e-blasts and Web content.• Provided general editing, layout and design input to various departments within the organization.

• 

  Care and Share Food Bank

  Mar 2008 - Sept 2009

  Director of Communications and Marketing

  • Planned and implemented annual communications and marketing plans for the regional food bank.• Planned and implemented all internal and external company communications, including monthly e-newsletters, quarterly hard-copy newsletters, brochures, direct mail pieces, and website. • Oversaw any contract design or printing for materials and publications. • Conducted all media relations, including writing and disseminating press releases, arranging press conferences, spokesperson training, and more. • Prepared and maintained an annual budget for the communications and marketing department.• Oversaw the design and implementation of a new logo for the food bank.• Maintained social media applications for the food bank, including Facebook and Twitter. Show less

• 

  Alpha Dog Marketing

  Sept 2009 - Aug 2010

  Senior Account Manager

  • Secured new non-profit clients (focus on food banks and animal welfare organizations across the eastern US) for Alpha Dog Marketing. • Developed client marketing plans that included direct mail, newsletters, social media, e-marketing and annual reports.• Created specific client solutions, such as community outreach and social media plans, for current Alpha Dog clients to maintain client satisfaction and generate additional funding for their non-profit organizations. • Wrote, proofed, and edited copy for direct mail pieces and newsletters.• Worked with various print vendors throughout the print process (from mock-ups to live proofs) to ensure accuracy of client projects such as direct mail pieces, newsletters, annual reports and more. Show less

• 

  St. Jude Memorial Foundation

  Aug 2010 - Apr 2012

  Relationship Manager

  • Managed Foundation print and digital communications pieces that focused on hospital fundraising initiatives. • Collaborated with St. Jude Medical Center public affairs and marketing office to maintain message consistency between Foundation and hospital communications.• Coordinated St Jude’s “Spirit of Giving” philosophy through employee giving presentations and solicitations.• Managed Foundation direct mail program to acquire, renew, and upgrade annual donors.• When necessary, coordinated with outside vendors to write and produce additional communications pieces and articles. Show less

• 

  Saddleback Memorial Medical Center

  Apr 2012 - Apr 2015

  • Oversaw Raiser’s Edge database maintenance and management including gift entry, report production, data analysis, and more. • Oversaw the development and management of a robust donor research program.• Worked with major gift officers to provide analysis and recommendations for donor/prospect identification and qualification.• Oversaw the planning and execution of the iCARE employee giving program.• Coordinated between the Foundation, Medical Center Information Systems and MemorialCare Corporate Information Systems and Reports teams to request and process patient data and reports. Show less • Managed a wide range of targeted internal and external communications and promotional activities for Saddleback Memorial Medical Center.• Ensured effective coordination of marketing activities for Saddleback Memorial’s various product lines.• Proactively developed and maintained relationships with outside agencies, vendors, and resources. • Ensured advertising placement was accomplished in a timely and cost-effective manner. • Coordinated the development and design of marketing materials to promote a consistent image of Saddleback Memorial.• Assisted with the writing, editing, development, and distribution of public relations materials. Show less

  • Fundraising Operations Manager

    Jul 2014 - Apr 2015

  • Development Associate

    Jan 2013 - Jul 2014

  • Marketing and Public Relations Coordinator

    Apr 2012 - Dec 2012
• 

  Teacher Created Materials

  Apr 2015 - May 2020

  • Managed all logistics related to key customer events, such as Customer Advisory Boards and global trade shows.• Managed all logistics related to key employee-facing events, such as National Sales Meetings.• Identified and managed community-facing events to raise brand awareness and fulfill TCM’s mission and vision.• Collaborated internally with leadership across the organization to drive internal support, awareness, and efficiencies.• Provided strategic direction and execution of industry trade shows across all sales channels; recommended participation, events, and sessions; evaluated new conferences; and measured overall trade show success. • Cultivated meaningful relationships across all audiences to provide a positive image of TCM.• Developed related budget and maintained oversight over costs to achieve specific profitability goals. • Drove coordination, consistency, quality, and cost effectiveness in the event planning process and with all deliverables. Show less • Planned and executed progressively advanced integrated print and digital marketing campaigns at the regional, national, and international level that included email campaigns, catalogs, direct mail, events, and more. • Coordinated consistent, accurate, and timely brand and product messaging across multiple marketing channels for specific national and international campaigns. • Coordinated across multiple departments logistically and strategically to drive attendance and brand awareness at national trade shows and accompanying customer events. Show less

  • Director Of Event Management

    Jan 2020 - May 2020

  • Sales Consultant

    Jul 2019 - Jan 2020

  • Marketing Campaign Manager, Direct-to-School

    Apr 2015 - Jun 2019
• 

  Education Market Experts, Inc.

  Sept 2020 - now

  Client Marketing and Sales - Strategy and Execution• Review client's existing marketing, sales, and existing product and evaluate against current market need. Provide recommendations for targeted go-to-market strategies.• Provide comprehensive client marketing and communications strategy to increase brand awareness, drive qualified leads, and increase client revenue• Strategize communications projects and initiatives such as press releases, media kits, and media outreach and follow-up• Coordinate with client sales teams to ensure alignment between sales and marketing• Facilitate additional sales training where necessary• Coordinate CRM strategy and build and integration with sales and marketing software• Provide regular insights into trends relating to education, sales, funding, marketing, and communications• Provide general client management and coordination• Design and deliver regular reports and dashboards of overall marketing, communications, and sales campaigns to inform client leadership of key metrics and performanceInnovation Labs• In conjunction with key partner organizations, plan and organize in-person Innovation Labs across the country, connecting clients with key decision-makers in the education space.• Coach vendors and their sales executives on how to maximize their Lab ROI.• Assist with the recruitment and retention of new and repeat vendor participants. Internal Marketing and Sales - Strategy and Execution• Develop and execute internal agency marketing communications strategies and tactics• Develop and execute internal reseller strategies and tactics• Assist with sales and outreach efforts to retain existing clients and secure new clients• Coordinate with sales team to bring in new agency business• Manage local and national event logistics Internal Marketing Operations Support• Develop a variety of internal process and operational support to streamline processes Show less Client Marketing and Sales - Strategy and Execution• Assisted in the development of client marketing and communications strategy to increase brand awareness, drive qualified leads, and increase client revenue• Executed on marketing strategies and tactics by either working with client's internal team or facilitating execution through EME. This included: content creation and curation, email marketing, and additional inbound and outbound marketing tactics, such as website concepting, design, and optimization; paid advertising (Google, social media); print and direct mail; social media outreach; SEO optimization; development of lead magnets and related content, and more• Coordinated with client sales teams to ensure alignment between sales and marketing• Facilitated additional sales training where necessary• Provided regular insights into trends relating to education, sales, funding, marketing, and communications• Provided general client management and coordination• Delivered reports detailing overall marketing, communications, and sales campaigns to inform client leadership of key metrics and performance Internal Marketing and Sales - Strategy and Execution• Assisted with sales and outreach efforts in an effort to retain existing clients and retain new clients• Coordinated with sales team to bring in new agency business Internal Marketing Operations Support• Worked to streamline internal processes Show less

  • Vice President, Marketing and Communications

    Apr 2022 - now

  • Marketing and Communications Director

    Sept 2020 - Apr 2022
• 

  Junior League of Orange County, CA Inc.

  Jun 2023 - now

  - Serve on the Executive Management Team to shadow and learn from the Executive Vice President to understand how discussions, decisions, and challenges of the current League year may impact the role of EVP the following year. - Manage the processes and procedures related to Headquarters (HQ) operations and its use for the League. Manage any upgrades, repairs, and/or changes to HQ- Chair the HQ Renovation Committee and serve as the project manager.- Organize surveys and synthesize data gathered throughout the year- Manage and update the JLOCC Leadership and assigned email/Google accounts and building alarm codes.- Chair the HQ Operations Committee.- Facilitate new year transition processes, including Google Suite, Member Essentials admin permissions, HQ access, etc.- Provide technical support for computers, copy machine, projector, laptops, and other items at HQ, and act as point person for resolving issues- Develop and/or maintain any operational manuals or instructional guidelines making sure they are produced and maintained on a regular basis- Partner with the President-Elect and develop plans for the following year Show less - Served on the Executive Management Team- Led the Operations Council pool, Communications Lead, and Accounting Lead. - Played a crucial role in supporting League meetings, events, and systems. - Oversaw all communication and accounting activities performed by members of the Operations Council pool through delegation, leadership, coaching and collaboration.- Reviewed all external communications and broadly distributed internal communications to ensure proper messaging was used and that correct, consistent grammar, terminology, and messaging were followed (in conjunction with the President)- Oversaw external and mass communications (eg: eBlasts, press releases, and media requests).- Acted as JLOCC’s primary branding expert.- Served on the Business Continuity and Emergency Response Team as needed- Led annual Operations 101 training to all League Leaders at the start of the League year to set expectations and teach JLOCC best practices- Worked closely with the Treasurer and Accounting Lead as related to accounts payable, asset management and large payments (insurance, AJLI member dues, etc.)- Provided high-level oversight to the Accounting Lead as it related to Ramp (accounts payable system)- Provided system support to League Leaders as needed. Show less

  • Executive Vice President-Elect (Volunteer)

    Jun 2024 - now

  • Vice President Operations (Volunteer)

    Jun 2023 - May 2024