Luciano Lobosco

Experience

• 

  Me stesso

  Oct 2015 - Nov 2015

  Marketing Campaign Creator - #SaveRummo

  Ho ideato, realizzato ed indirizzato la social Marketing Campaign #SaveRummo creando una catena di solidarietà economica nei confronti dell’azienda “Pasta Rummo S.P.A.” gravemente colpita durante l’alluvione del beneventano.

• 

  Gruppo Di Martino

  Mar 2016 - Sept 2016

  Internship as marketing and content developer - brand Pasta Antonio Amato

  I was part, as intern, of the strategic marketing team of Pasta Antonio Amato brand, owned by the Pastificio Di Martino corporation. The team was dedit in defining, developing and creating marketing and communication activities (online and offline) in order to reach the main brand aim: come back land ambassador (Salerno Pasta).Activities:- responsibility in controlling and developing communication activities on social media channels (Facebook, Instagram, Twitter, Google +)- managing main offline communication activities in order to improve brand storytelling linked on the aim of became again land ambassador.- integration of Offline and online marketing and communication activities. Show less

• 

  Water Powered - Smart Natural Devices

  Oct 2016 - Dec 2016

  Marketing Developer and E-commerce assistant

  In a company specialized in producing medical devices, with b2b and b2c focus, I covered the role of E-commerce Manager junior and social media manager. My daily tasks were focused on:E-commerce management▪Back-end and front-end e-commerce management (Magento)▪ Newslettering (Magento)▪ benchmarks analysis▪ Marketplace activities management: Amazon (ita, fr, de, uk)Customer Service▪ Back OfficeSocial Media Management▪ Content creation▪ Content management▪ Community Management Show less

• 

  Silvian Heach - Arav Fashion SpA

  Jun 2017 - Aug 2017

  E-commerce Store Manager | Digital Assistant

  In an international fashion company, Arav Fashion corporation, I was part of the Digital Marketing Team as E-commerce Manager. Under the lead of the digital marketing manager, my main activities and responsibilities were:- defining and creating product categories in order to reach selling aims defined in agreement with the digital marketing manager.- supervision on service companies activities (suppliers companies, IT companies, content creators companies)- supervision on the customer service activities- social media and community management- monitoring and reporting- omnichannel strategies developmentSkills acquiredE- commerce Store Management (Magento)▪ Product categories managing and creation▪ Task monitoring and elaboration for support agency.▪ Sales data analysis.▪ Reporting (Qlik).▪ Data Analysis AS400.Digital Marketing▪ Social media customer care.▪ FAQ.▪ Social Media PED: Copy.▪ Analytics – junior.▪ DEM - Mapp platform Show less

• 

  Udibox

  Sept 2017 - Feb 2018

  Social Media Manager Senior | Marketing Specialist

  In an Omnichannel Marketing Agency I was team leader in the Social Media Marketing office. I had the responsibility in defining content plans for over 25 customers, managing my team about the editing and planning.Udibox is a service company that is designed by the GN Resound Italia to provide marketing services to its Italian customers. GN Resound is a well-known international company that produces and develop ear solutions for people with earing issues. The main focus of my team were the lead generation activities because of the main target of GN Resound customers.▪ Social Media Management▪ PED Management and Development▪ Data Analysis and Monitoring▪ UX Development | Focus Lead Generation▪ Team Management (2 resources)▪ Facebook AD's▪ Google Analytics and AdWord - junior▪ Competitors Analysis▪ Reporting▪Multichannel strategies development▪ E-commerce Management▪ Marketing Strategies Developement Show less

• 

  Rif Raf

  Feb 2018 - Mar 2019

  Account Manager & Digital Marketing Specialist

  In a well-known web marketing agency I covered the role of digital marketing specialist. My daily activities are focused on social media management, e-commerce management and project management.Skills acquired:▪ Project management, team management▪ Accounting▪ Facebook AD's▪ PEd Management, supervision, development▪ E-commerce management (opencart)▪ "Trovaprezzi" Logics and price management▪ Reporting (Dashthis)▪ Data Analysis▪ UX

• 

  FIND | Search Driven Marketing

  Mar 2019 - Oct 2022

  Account Project Manager & Digital Marketing Consultant

  I worked as Digital Project Manager & Digital Marketing Consultant in FIND, managing project about search engine optimization, performance advertising, web analytics e convertion rate optimization. FIND, the only italian agency included by Forrester in the list of 32 agencies specialized in Performance Marketing.My daily responsabilities concerns:- Accounting and Client Relationship Management- gantt definition- Multichannel Digital Strategy definition- Cross-functional Teams Management- Project Management (hight level and deep level)- Projects Budgeting- Biddable, SEO, CRO, WA strategies definitionMain industries: Beauty, Cosmetic, Fashion, Finance.Top clients: Kiton, Borsa Italiana, Concrete Investing, Banco Desio, Naima Show less

• 

  Bitbull

  Oct 2022 - now

  Project Manager

  Per società di sviluppo software con focus e-commerce, ricopro il ruolo di IT Project Manager, guidando progetti di varia natura e complessità, secondo la metodologia Agile e le cerimonie più congrue allo scope ed al contesto.Tipologia di progetti gestiti:Replatforming (Magento to Shopify), Maintenance (Magento/Shopify/Headless), Middleware/Integrazioni, sviluppo moduli Magento, sviluppo app Shopify.Le mie responsabilità quotidiane riguardano:- Project Management (secondo la metodologia Agile)- Prioritizzazione e verifica del rispetto dei requisiti- Gestione delle relazioni con i clienti- Gestione di team multifunzionali- Organizzazione del lavoro- Monitoring della marginalità di commessa e KPITop clients: Eurofides - Piazza Italia - Eraldo - Eataly - DF Sport Specialist - Qapla' Show less