Anna Gooding

Experience

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  KRDO Radio, TV, KRDO.com and Telemundo

  Jul 2003 - Jul 2005

  Traffic Assistant

  Input television spots for local and national media buys into television logs. Handled makegoods, troubleshooted media buy discrepancies, filing, handled political season accounts filing and data entry. Assisted local and national sales reps with reporting and data entry for media buys.

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  FOX21/SOCO CW

  Jul 2005 - Aug 2006

  Local Sales Assistant

  Created one sheets for new programs with Nielsen data, helped coordinate and run station events, helped with traffic log receiving commercial spots so they would air properly. Assisted local sales reps with reporting and media buy data entry. Assisted with national media buy data entry.

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  Telerep

  Jun 2006 - Aug 2007

  Account Coordinator

  Inputted media buys for advertisers into system for television station logs, handled makegoods, tracked ad serving, troubleshooted media buys for discrepancies.

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  Yahoo!

  Aug 2007 - Apr 2012

  campaign management, ad testing, ad writing, keyword generation, reporting, account analysis, presentations, editorial issues, serving issues, uploading bulksheets, troubleshooting accounts reporting, handled account discrepancies, finance issues, troubleshooted accounts, uploading bulksheets, editorial issues, assisted Account Managers and Creative Strategists with account management, presentations.

  • Creative Lead

    Aug 2007 - Apr 2012

  • Associate Account Manager

    Aug 2007 - Apr 2009
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  Trada

  Aug 2012 - Dec 2012

  PPC Campaign Optimizer

  Work to build out campaigns for advertisers within their set goals. Generate keywords and create and test ad copy. Work to get the best results and conversions for advertiser on both the Google and Yahoo/MSFT networks.

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  OpenX

  Jan 2013 - Sept 2013

  Account Manager

  Providing support to OpenX publisher partners across the wide range of OpenX products. Handle reporting, setup and day to day needs. Find opportunities to help grow publisher relationships.

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  Yahoo

  Sept 2013 - Jun 2014

  Sr. Account Manager

  Working with premium retail clients on their core search business as well as product ads and native advertising implementations. Helping clients to analyze and optimize accounts and reach and exceed their goals. Partner with Technical Account Management team for strategic API development and Creative Development for creating strategic optimization opportunities. Help with troubleshooting account issues and finding solutions to streamline processes for advertisers on Yahoo.

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  Finish Line

  Jun 2014 - Nov 2019

  Digital Paid Channel Manager

  Create and execute strategies that grow our paid social and display presence. Work closely with our paid social partners to optimize DPA campaigns, experiment and test new offerings, promote brand awareness for Finish Line and drive conversions for the brands we support. Implement full funnel display tactics from prospecting to retargeting and execute media buys with key publishers to help represent Finish Line and our brands.Work within a designated budget to meet strict revenue and ROAS goals for paid social and display.Strive to achieve the overall Finish Line business strategy as well as drive a great customer experience through our paid marketing efforts.Constantly seeking innovation in the paid media space that can drive new customer acquisition, enhance our return and support in-store traffic.Previously oversaw the our Paid Search program on Google as well as Bing and Yahoo, Shopping Campaigns on Google, Products Ads on Bing and managed our affiliate program and search engine optimization strategy. Show less

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  Goodway Group

  Dec 2021 - now

  Senior Social Media Manager