Danielle Froats

Experience

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  Best Buy Canada

  Jan 2007 - Jan 2010

  General Manager

  Positions held: General Manager, Sales Manager, and Sales Representative

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  Bell and Virgin Mobile

  Jan 2010 - Jan 2011

  Territory Sales Manager

  Bell is a leading Canadian telecommunications company.I conducted new sales and maintained existing accounts covering the South Western Ontario area; executed sales planning, customer service, business development, and relationship building; negotiated contracts. In addition, I surpassed sales goals and was consistently ranked in the top 10% of salesforce; and administered training sessions with new team members on activation systems, products, and incentives.

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  Canadian Springs

  Jan 2011 - Jan 2012

  Territory Account Manager

  AquaTerra (now Canadian Springs) is a direct-delivery drinking water company.I developed new business and managed accounts in the South Western Ontario territory for spring water and filtration services; designed and implemented sales strategies to drive growth; conducted presentations and closed deals. During my time in this position, I increased sales revenue through effective prospective strategies and successfully closed a major account.

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  Samsung Electronics

  Jan 2012 - Jan 2019

  Samsung Electronics is a global leader in technology.I led marketing and events activities encompassing the development and execution of strategic marketing plans, product launches, business development, customer engagement, training, and budgeting; supervised 16 direct reports with the management of 44 team members. Directed scheduling and training requirements of national and regional accounts; collaborated with the global marketing teams to launch new product campaigns.Key accomplishments included:• Surpassed performance goals; built key relationships and designed tailored sponsorship packages; managed co-branded events, promoting and improving national brand awareness.• Headed national product launches; created marketing campaigns, roadshows, and national training.• Enhanced sales and marketing processing efficiencies; developed and improved policies and processes.• Performed training sessions to the National Field & Training Team on facilitating events.• Developed team members into leadership roles through coaching and mentoring. Show less National Sales & Account Manager │ National Operations & Project Manager, 2015 – 2018Preceding positions include Area Manager (2014 – 2015) and Field Marketing & Training Specialist 2012 – 2014)I oversaw sales and operations covering all 4 branded retail locations in the Canada region including the development and implementation of sales and marketing strategies, customer service, and budgeting and forecasting; administered business development, expansion, and renewals; led 4 direct reports with the management of 40 team members.My achievements included:• Exceeded sales and performance goals; developed key relationships and implemented performance targets.• Improved operational and sales efficiencies; established procedures and policies for all locations.• Designed and conducted training programs covering internal processes and performed “Train the Trainer” sessions; additionally administered instructional sessions in over 300 branded retail locations.• Led the opening of 4 branded retail stores; served as the Project Manager involving planning and design.• Attained cost savings through effective negotiations with leasing and vendor contracts for all 4 locations.• Increased customer satisfaction; implemented customer feedback and changes.• Key contributor to launching the website; collaborated with the IT department; assisted with planning and testing.• Raised employee engagement and retention by building optimal team culture; developed team members into promotional roles through individual development plans. Show less

  • National Marketing and Events Manager

    Jan 2018 - Jan 2019

  • National Sales and Accounts Manager │ National Operations & Project Manager

    Jan 2012 - Jan 2018
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  Rogers Communications

  Jan 2019 - Aug 2023

  Territory Sales and Marketing Manager

  Rogers Communications is a leading technology and media company.In this role, I administer sales and growth of accounts on mobility, television, smart streaming, smart home monitoring, and wireless internet services in the South Western Ontario territory including implementation of sales and marketing strategies, business development, customer service, and relationship building. Manage Key Performance Indicators (KPIs) for over 200 team members; coordinate and facilitate major events, webinars, and training seminars.My successes included:• Consistently exceeded sales goals through effective sales planning; developed and launched national sales and marketing campaigns and go-to-market strategies; provided customized product solutions.• Increased employee satisfaction; lead the Employee Engagement Team and serve as a member of the Inclusion and Diversity Team; collaborated with the National Engagement Team to ensure fulfillment and training.• Created and delivered custom training programs for retailers and frontline teams on product knowledge.• Served as the Lead Coordinator on the launch of Salesforce CRM software for sales and field teams. Show less

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  HP

  Aug 2023 - now

  National Account Manager