Margot Schroder

Experience

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  Clinic Law Incubator

  Jun 2011 - Jul 2012

  Legal Aid Worker

  Free judicial advice on matters of technology, media and communication law.

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  Van Doorne

  Jun 2012 - Jul 2012

  Intern

  Intellectual Property & Information Technology

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  TEDxBinnenhof

  Jul 2013 - Mar 2014

  Communication Team

  Volunteering position: creating audience, attracting media, branding by working with online channels (social media: Twitter, Facebook, LinkedIn, Pinterest).TEDxBinnenhof creates a platform for the Netherlands’ most inspired thinkers, to celebrate their ideas, to inspire and to show the way forward to a better future. Aside from being a platform for innovation, TEDxBinnenhof 2.0’s ambition is to establish a unique public-private movement of changemakers. Sharing, Connecting and Diversity are the new key words. Show less

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  HEMA

  Sept 2013 - Dec 2013

  Intern E-commerce International
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  Albert Heijn Online

  Mar 2014 - Mar 2015

  Management Trainee - Marketing Communication Manager ah.nl

  Responsible for developing, implementing and executing strategic marketingplans for ah.nl; home delivery and pick up points.

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  Albert Heijn

  Mar 2015 - Mar 2016

  Management Trainee - Assistant Store Manager

  Overall management of the store; turn-over, cost reduction and employees.Furthermore I had the focus on the deli/cheese and bread department which entails boosting sales, employee development and customer service.

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  Albert Heijn Online

  Mar 2016 - Feb 2018

  Marketing & Format Manager ah.nl

  • Responsible for the growth of the Albert Heijn Pick Up Points. My role was to frame the strategic direction for Pick Up Points in order to create profitable growth and reach our business goals. The business plan I've developed forms the basis for the operational activities; how many PUPs to open, where, when, format optimization. Besides strategical issues • Responsible for developing effective marketing strategies and activation plans for the Albert Heijn Pick Up Points, focused on long term, as well as short term activities including advertising & promotion budget control.• Responsible for developing, implementing and executing the marketing plan for Rappie (instant delivery service of Albert Heijn). Show less

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  Albert Heijn

  Feb 2018 - Jan 2019

  Campaign Activation Manager

  • Responsible for initiating, development, planning, implementation and evaluation of (mass) media campaigns aimed at realization of the commercial strategy and the goals related to brand positioning.• Creation and execution of 360-degree campaigns.• Generating synergy in all communication and brand activation towards customers and other stakeholders (intern and extern). E.g. Bonusfolder (advertising brochure), social, ah.nl, PR, Media- and Advertising Agency.

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  Margot Schroder

  Jun 2019 - now

  Freelancer / interim: Marketing & New Concepts

  - Marketing - Campagne Management- New Concepts- Communication- Project Management

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  Gray Label

  Jul 2019 - Jan 2020

  New Business Manager a.i.

  Responsible for the role out of a new circular proposition for a children’s apparel brand: a rental service for their clothing based on a subscription model. Managed the full project from early ideation phase throughout until launch. RNTD: https://gray-label-rntd.com/

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  MrStarsky

  Feb 2020 - May 2020

  New Business Manager a.i.

  Managed the development and creation of a personalized children’s book. My role was to take the project from initial brief through to delivery and Go-to-Market plan.

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  Willie Wong - horeca concept

  Jan 2021 - Jun 2021

  Marketing Communicatie Consultant

  Developed a marketing strategy and created a communication plan to implement the effective marketing mix for maximum reach within the target audience.

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  Bol

  Apr 2021 - Jun 2021

  Marketeer B2B a.i.

  • Responsible for developing and implementing a communication plan to inform and teach all partners at bol.com about a new software tool. • Responsible for execution via various communication channels, like e-learning, webinars, websites, and newsletters.

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  Albert Heijn

  Aug 2021 - Feb 2022

  Customer Activation Manager ah.nl & ah.be a.i.

  • Responsible for developing marketing strategies and activation plans for two new propositions; AH Compact & AH Home Delivery in Belgium.• Creation and execution of 360-degree campaigns.• Generating synergy in all communication and brand activation towards customers and other stakeholders (intern and extern). E.g. Bonusfolder (advertising brochure), social, ah.nl, PR, Media- and Advertising Agency.

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  Spriet

  Feb 2023 - Sept 2023

  Marketing Manager

  Spriet wil het voor ouders zo makkelijk mogelijk maken om met hun kinderen de natuur te ervaren. Dichtbij huis. Want de natuur is overal en ook in de stad is er genoeg wonderlijks te ontdekken. Dus we bieden compleet verzorgde boxen met natuuractiviteiten door de brievenbus, zodat kinderen meteen aan de slag kunnen. https://hispriet.com/

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  Albert Heijn

  Sept 2023 - now

  • Marketing Manager AH to go a.i.

    Apr 2024 - now

  • Campagne Manager AH to go a.i.

    Sept 2023 - Apr 2024