Zhiyang Su

Experience

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  雀巢公司

  Aug 2008 - Mar 2014

  Trade Marketing - Corporate PromotionMechanic Building for CNY & MAF, Promotion Plan & Evaluation, Functional Lead Promotion Execution, Budget Management Trade Marketing - Coffee & BeverageSales Distribution, Promotion Management in all channels, Sampling & Promoter Management, Brand Building, Budget Control Sales Representative - KA Channel - BJHLSales & Review, Promotion Plan & Execution, Brand Image in stores, Relationship Building with Customer

  • Channel & Category Sales Development

    Aug 2011 - Mar 2014

  • Channel & Category Sales Development Executive

    Dec 2009 - Jul 2011

  • Sales Trainee

    Aug 2008 - Nov 2009
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  Vinotâche International

  Apr 2014 - Apr 2019

  Responsibilities: 1. To develop distributor and retail channel, responsible for sales target.2. To plan and execute exhibition for recruiting new clients. 3. To choose channel product and set up channel strategy.4. Represent company in nationwide wine exhibition.5. Promoter management and recruitment.6. Channel management and team members development.Achievement: 1. May, 2016: Successfully developed Lawson convenient store, launched 5 new SKU, became the biggest supplier except 3 famous wine company（ASC, SG, Torres）.2. June, 2016: Help company joint stock with competitor.3. June, 2016: Restarted business with Jenny Lou’s, became the TOP5 supplier in 2 years.4. July, 2016: Developed new client Jenny Wang’s5. July, 2016: Successfully started business with 7-11 convenient store, Beijing and Tianjin. Launched 3 new SKUs in 3 months, became the fastest growing supplier in 2017.6. Apr, 2017: Successfully developed business with 7-11 convenient store, Guangzhou.7. Until now, offline channel added 10 new retailors and 20 more distributors, sales grows by 40% in 2017(compared with 10% of the full industry), contributes 50% of Vinotache business. Show less Responsibilities: 1. Cooperate to work out company and product strategy as key staff.2. E- com sales plan, cooperate with sales rep. on execution.3. Represent products in wine exhibition nationwide.4. Promoter Training.5. Cooperate to hold private music wine fair.Achievement: 1. Built two hot sell brands in online channel.2. May, 2014: Started business with SFbest and kept to be their No.1 supplier in future 2 years.3. Oct, 2014: Started business with COFCO.(womai.com)4. May, 2015: Opened Amazon.cn, and became their invited suppliers starting business.5. Sep, 2015: Started business with YHD.com, which is top 3 KA in consecutive 2 years6. Oct, 2015: Started business with JD.com, and became the only little known fine wine supplier7. March, 2016: Opened Wangjiu.com(LeTV), and Enjoy, became the settled merchant.8. From 2014 to 2015, successfully turn and keep E-com the biggest growing B2B channel in 2 years, accounted for 27% of total business. Show less

  • Sales Manager

    Aug 2014 - Apr 2019

  • Trade Marketing Manager

    Apr 2014 - Aug 2014
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  LGV France

  Apr 2019 - Jan 2022

  General Manager

  1. From 0 to 1，build up mainland China sales & marketing team of total 9 people.2. From 0 to 1，to create portfolio with 140 SKUs.3. Set up sales & channel development strategy and sales target，price structure.4. From 0 to 1, create network with supporting organization of origin association and commercial group, building official image of company.5. Team building and motivation.6. From 0 to 1, build up supply chain services system.7. Create customer services system, tasting and banquet activities.8. Achieve annual revenue target with 100% up growth in 3 consecutive year.9. Start to make profit in single month by August 2021. Show less

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  ASC精品酒业

  Jan 2022 - now

  Area Sales Manager