Molly Forman

Experience

• 

  Nordstrom

  May 2008 - Dec 2011

  Sales Associate

  -Grew long-lasting, personalized relationships with customers that led to repeat sales-Consistently recognized as a top salesperson in the store and reached 100% of sales goals daily after three months-Supported manager in producing promotional events, training new employees, and opening up the store

• 

  American University

  Aug 2010 - May 2011

  General Education Faculty Assistant

  -Assisted journalism department head with teaching “Contemporary Media in a Global Society” class -Planned class field trips to relevant events in Washington, DC, drafted lesson plans for the professor, designed study guides for exams, and hosted office hours for students who needed extra support-Performed functions of the position for 20 hours per week while enrolled in 18 credit hours

• 

  DC Inno

  Jan 2012 - Apr 2015

  -Brought 900K+ unique views to the website annually and reported 22+ articles per week on higher education with a focus on technology, innovation, and policy-Recognized by Washingtonian as a “Tech Titan”—one of the 100 most influential people in the local tech scene-Interviewed high-level education officials on tight deadlines to deliver exclusive stories-Manipulated SEO to increase unique views that drove education industry ad sales and marketed content on social-Owned recruiting, interviewing, hiring, and training of new staff writers Show less

  • Senior Staff Writer

    Jan 2014 - Apr 2015

  • Staff Writer

    May 2012 - Jan 2014

  • Editorial Intern

    Jan 2012 - May 2012
• 

  2U

  Apr 2015 - now

  As Director of Communications, I am responsible for leading 2U's corporate brand strategy and strengthening its evolved identity as the company behind global online learning platform edX. My team shapes and safeguards 2U's global reputation and ensures the alignment and understanding of the organization’s mission, value proposition, and impact to employees, partners, learners, investors, policymakers, and media. Primary responsibilities:-Corporate Brand Strategy: Build a comprehensive corporate brand narrative informed by data and supported by stories of impact-Business Alignment: Develop brand infrastructure, inclusive of master brand guidelines, positioning frameworks, and presentations, to educate and equip employees with the resources to confidently represent the brand; maintain and protect brand through turbulent company changes and shifting priorities-Corporate Communications: Oversee the ideation, design, and delivery of all corporate reports, editorial, events, and multimedia content, including the Transparency & Outcomes Report, ESG Report, blogs for 2U and edX, earnings presentations, and Investor Day -Data Stewardship: Serve as the source of truth for primary data communicated internally and externally; led cross-functional team of business intelligence leaders to identify, gather, and codify data into a system that could be replicated for Investor Relations, PR, and broader communications initiatives-Storytelling: Identify and capture accounts of the life-changing impact the company’s products have had on learners; produce authentic communications campaigns that inspire consumer action-Leadership: Manage a design and content team driving the development and execution of a unified corporate communications strategy to increase brand trust and awareness; direct annual agency spending budget on design creative and enterprise website refreshes Show less -Supported the design and delivery of a complete enterprise website rebuild of 2U.com-Pitched the concept for 2U’s first corporate blog and launched in three months with 15+ articles per month-Built an in-house team to execute an editorial strategy centered around the future of work and learning-Regularly collaborated with the C-suite to draft bylines that drove the PR and media relations strategy-Established a process for collecting learner stories for consumer marketing and corporate communications campaigns with Legal, Privacy, and Compliance teams-Owned the corporate content marketing agency relationship -Played a key role in the development of a new corporate narrative that was adapted for the website, messaged to partners and investors, and distributed through interviews and keynotes Show less -Produced quarterly corporate narrative positioning refreshes and presentations for keynotes, interviews, social media, blogs, and video campaigns-Researched, wrote, and edited long-form articles for 2U’s Medium blog, “The Front Row”-Created complex searches in TrendKite to preempt and monitor crises while delivering on share of voice KPIs -Led conference and content partnership strategy, secured speaking opportunities, negotiated sponsorships, held presentation training, designed ads, and built internal system for knowledge sharing-Supervised projects with education consultant, including surveys, white papers, and public roundtable events Show less -Managed a team and group of contributors in the creation of a data-driven content marketing strategy to attract new leads for 2U’s business and data analytics partner programs (e.g., Syracuse University, UC Berkeley, and UNC), which included community building efforts, editorial partnerships, and social media campaigns-Wrote op-eds and guest posts published by Forbes, Chicago Tribune, Huffington Post, Business.com, and more-Collaborated with the SEO team to acquire the most links for a partner program in one quarter-Conducted competitive analysis on peer company blogs to inform 2U’s content strategy Show less

  • Senior Director, Communications

    Sept 2024 - now

  • Director, Communications

    Apr 2022 - Jan 2025

  • Senior Managing Editor

    Mar 2019 - Apr 2022

  • Manager, External Communications & Content

    Aug 2016 - Mar 2019

  • Manager, Inbound Marketing

    Apr 2015 - Aug 2016