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Marilena Gemtou, PhD

Marilena Gemtou, PhD

Practical placement by the University of Macedonia

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location of Marilena Gemtou, PhDGreece

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  • Timeline

  • About me

    Project Manager at Agricultural University of Athens

  • Education

    • University of Bath

      2013 - 2017
      Doctor of Philosophy - PhD Consumer Behaviour

      Investigation of the factors (e.g. perceived unfairness, negative emotions) that influence customer revenge behaviour in service firms.• Knowledge: in-depth marketing and consumer behaviour knowledge• Quantitative/qualitative skills: use of experiments, surveys and interviews to conduct research• Analytic skills: use of various software, i.e. SPSS, LISREL, AMOS, and SMARTPLS to analyze the data and make recommendations for how firms can improve the service experience

    • University of Bath

      2008 - 2009
      MSc Management with Marketing

      Thesis: examination of how the use of emotion influences advertising memorability and effectiveness

    • University of Macedonia

      2003 - 2007
      BSc Economics

  • Experience

    • Αdvice management consultants

      Mar 2007 - May 2007
      Practical placement by the University of Macedonia

      • Preparation of a study for the sector of consulting companies in Greece• Handling of customer queries• Translation of documents from English and French to Greek

    • University of Thessaly

      Sept 2008 - Sept 2010
      Research Associate

      • Investigation of the strategies for adoption of knowledge management practices in agriculture• Participation in the annual meetings with all the European partners

    • Athens University of Economics and Business

      Feb 2011 - Sept 2013
      Research Associate

      • Research on how consumers are led to irrational decisions when they are influenced by cognitive biases • Use of quantitative data collection and analysis procedures

    • Mediterranean College

      Feb 2013 - Sept 2013
      Lecturer

      Courses: Leadership & Vision in Marketing (MSc)Creative business solutions (BSc/2nd year)

    • University of Bath

      Oct 2014 - Sept 2017
      Teaching Assistant

      Courses: Consumer psychology (BSc/4th year) Marketing (MSc in Management) Princliples of Marketing (BSc/1st year) Marketing (BSc/2nd year)

    • Journal of Consumer Behaviour/ ACR conference/ EMAC conference

      Mar 2016 - Mar 2017
      Reviewer

    • ICBS Business College

      Oct 2017 - Jul 2018
      Lecturer in Marketing

      Courses: Marketing (BSc/2nd year)Marketing Management (BSc/4th year)

    • The University of Sheffield International Faculty, CITY College

      Feb 2018 - May 2018
      Part-time Lecturer

    • Alpha Marketing Greece

      Mar 2018 - Jul 2018
      Marketing Consultant

      Design of marketing plansMarket researchEvent planning

    • Μητροπολιτικό Κολλέγιο

      Jul 2018 - Jan 2021
      Programme Leader

    • Eden Library

      Jan 2021 - Jan 2022
      Marketing Specialist

    • Agricultural University of Athens

      Jan 2021 - now

      • Project Manager

        Jun 2022 - now

      • Business Developer

        Jan 2021 - now

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Marilena Gemtou, PhD
      Worshipful Company of Marketors Awards for outstanding performance in marketing at a PhD level, Title: '​'An emotional approach of customer revenge at unfair treatment'​'​ - Feb 2016 Award for outstanding performance in marketing at a postgraduate level.
    • Awarded to Marilena Gemtou, PhD
      Best paper Award, Title: "Consumer Revenge at Unfair Treatment: the role of emotion regulation" Doctoral Colloquium, Academy of Marketing Jul 2015
    • Awarded to Marilena Gemtou, PhD
      2008-2009, Scholarship for MSc studies, University of Bath -
    • Awarded to Marilena Gemtou, PhD
      2014-2017, Graduate Research Scholarship, University of Bath -
    • Awarded to Marilena Gemtou, PhD
      2015-2017, £9.000 grant from BA/Leverhulme small research grants for my PhD research -