Mayur Naik

Experience

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  National Institute of Industrial Engineering

  Sept 2017 - Feb 2020

  Marketing Data Analyst

  Established a robust data and reporting infrastructure from inception, utilizing Tableau and SQL to provide real-time insights into product performance, marketing funnels, and key business KPIs.● Orchestrated the design and execution of A/B experiments for products, resulting in a notable 19 basis points improvement in conversion rates and a 12 basis points reduction in churn.● Successfully implemented a long-term pricing experiment, enhancing customer value by an impressive 25%.● Developed operational reporting within Tableau to identify areas of improvement for contractors, leading to a substantial $50K in annual incremental revenue.● Identified procedural areas of improvement through customer data analysis, leveraging SQL and additional data warehouse tools. This initiative contributed to an 8% increase in the profitability of our nationwide retention program Show less

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  TRKKN

  Jan 2024 - now

  Data Analyst

  Data analysts