Reka Veszeli

Experience

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  Morpho Communications

  Feb 2012 - Mar 2013

  PR Intern

  I joined Morpho Communications as a PR Intern to help the team and gain visibility into the inner workings and aspects of the public relations field.- Creative writing of lifestyle articles- Facebook management and content creation for tech clients- Coordination of media monitoring- Event managementMorpho is a PR, Marketing Communications & Digital Agency.

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  Lampyon

  Aug 2013 - Nov 2015

  I was running multiple projects with our key account Bayer Pharma and was responsible for growing business within the account. My role included included writing and presenting proposals to support their various needs, budget and project management, and support the work of my project team.Key achievements:- I'd been the key account manager for Bayer Pharma AG, which has grown from a new client into a major account under my hands generating 70% of our yearly income.- I delivered a 20-minute, 5-module, interactive e-learning course to our client on IIR (Investigator Initiated Research) in less, than 7 weeks. To write the content I had to familiarise myself with the process, then find a way to make the content interactive and engaging. I worked closely with the animator to ensure we met our deadlines.Responsibilities:- Project management: project priority handling, project documentation, capacity planning, monitoring proposed vs delivered hours.- Ensured constant and efficient internal communications between the design, production and development teams- Created pharma e-learning and marketing materials- Wrote project proposals, manage PO's Show less My job was to understand our customers' needs, plan, budget, and support the work of my project team.Responsibilities:- Project management: project priority handling, project documentation, capacity planning, monitoring proposed vs delivered hours- Subcontractor management- Content creation- Creation of pharma e-learning and marketing materials- Write project proposals, manage PO'sLampyon is an award-winning Hungarian-Canadian graphic design, web design and web development specialising in the pharmaceutical and FMCG industry. Show less

  • Key Account Manager - Pharma

    Oct 2014 - Nov 2015

  • Account Manager

    Aug 2013 - Nov 2015
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  GE Lighting

  Nov 2015 - Nov 2016

  Product Manager

  I joined the EMEA team as an intern to manage the administrative duties of the material creation process and improve the cooperation between the functions.- Coordinated 12 different functions within the asset creation process (sales, supply chain, packaging, etc.) using Excel- Supervised the creation of marketing communication materials, working together with the Product Marketing team on the webpage, e-catalogue and datasheet updates- Created reports and analysis using SAP- Ensured the content of the Product Management portal is always up-to-date- Supported the operational processes of the Product Management Team for both Core and LED products- Regularly updated our product portfolio database- Analyzed excess stock, re-pack opportunities, controlling and optimizing product portfolioGE is a Fortune 500 multinational conglomerate. GE Lighting - founded by Thomas Edison - have been at the forefront of lighting technology for over 130 years. Show less

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  OKI Europe Ltd

  Dec 2016 - Feb 2019

  Partner Marketing & PR Lead - Hungary

  Led all marketing & PR initiatives in the Hungarian market, with a focus on partner programs.Responsibilities:- Built and maintained strong relationships with strategic partners, acting as the primary point of contact for all marketing-related activities.- Developed and executed various partner programs by collaborating with internal and external resources.- Managed joint partner events, tradeshows, and team-building activities. I also led the logistics, budget, and vendor coordination for our exclusive 3-day partner incentive training. - I developed the local marketing and promotion plan to support business objectives and global campaigns. - Planned and tracked our yearly budget and campaign results, regularly updating the global functions on the pacing. - Worked with external suppliers on digital brand awareness campaigns, localisation and production of marketing collaterals- Managed the Hungarian OKI LinkedIn and Facebook pages, maintaining a social media content calendar- Planned and created the monthly channel- and promotional newsletters using MailChimp to support our partners, keep them up-to-date about upcoming promotions and report on the results of past campaigns.- Supervised content updates on the website- Managed media relations.- Acted as a main point of contact between the local sales team and the Regional and European Centre.OKI Europe Ltd. is a global business-to-business brand and pioneer of award-winning digital LED printer technology. Show less

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  RekaVeszeli.com

  Jun 2018 - now

  Marketing Content Creator | Project Manager | Web Admin

  RekaVeszeli.com is my love project, a place where I share my thoughts about marketing, branding, project management and pilot creative ideas. I run the whole show – designer, social media manager, content creator, and website admin.In 2020, I took things a step further. I launched a short animated series called BiteSize Marketing to share marketing tips in a fun and easy-to-digest way. Additionally, I designed and implemented nurture tracks using MailerLite and published my eGuide titled "The Complete Work from Home Guide." In 2024 I launched the second season of BiteSize Marketing. Show less

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  F5

  Mar 2019 - Mar 2024

  I prepared and executed demand-generation marketing campaigns across EMEA, measured and reported on their effectiveness. As a data-driven marketer, I paid close attention to metrics such as ML to MQL to sales meetings ratio. I worked in collaboration with internal and external stakeholders; like agencies, marketing operations, field marketing, and sales to support the development and execution of fully integrated marketing campaigns designed to increase market awareness and drive high-value lead generation.Key achievements- Decreased average content syndication CPL by 35% in FY23 while maintaining lead quality- Increased net new leads driven to webinars by 11% in FY23 compared to FY22- Increased ML to MQL ratio on paid search by 28% within a year- Co-created and co-hosted a marketing learning series for the inbound sales teamResponsibilities - Drove management and execution of integrated digital marketing campaigns to influence and educate the market, and generate pipeline- Liaised with media, creative, and translation agencies to deliver all elements of digital campaigns (paid search, paid social, paid display, content syndication, email marketing) with a clear focus on quality execution, and campaign outcomes- Delivered 3rd party webinars (eg The Register, ISC2) and support the promotion of F5 webinars- Worked closely with the inbound sales team to increase the number of meetings booked. Conducted interviews to understand pain points and improve campaign performance, and updated our Highspot page with follow-up content and campaign guides- Leveraged Marketing Ops to build campaign elements and define campaign reporting requirements - Established and maintained open lines of communication with members of the regional field team to ensure the effective execution of campaigns in the region- Made data-driven decisions using Marketo, SalesForce and Tableau stats. Continually optimised and improved campaign performance through testing and experimentation. Show less Responsibilities:- Managed tradeshows across Europe to raise brand awareness, generate leads and support meetings booked on-site. Tracked event performance linked to clear business metrics. Ensured leads are uploaded to the system, and sales has all necessary information for the follow-up. - Set up the booth and managed onsite staff. I handled logistics and related social media communications. - Drove the creation of marketing collaterals, giveaways, event banners and social media assets in line with the branding guidelines to ensure consistent brand experience across all events and online platforms. - Tracked event performance linked to clear business metrics. - Worked with the web team and directly in WordPress to update the NGINX website with the latest live events and on-demand webinars to drive registrations. - Executed live online webinars targeting the Eastern European market. - Lead internal communication initiatives to strengthen the relationship between sales teams. - Collaborated with internal teams and external vendors across digital channels, including paid digital, and social media agencies to support lead growth.- Drove collaboration strategy with meetup groups across UKI. Working with the technical lead I supported the Cork NGINX meetup series to increase brand recognition among future engineers.- Worked with external suppliers to ensure healthy inventory levels and negotiate better prices.NGINX (now part of F5) helps enterprises undergoing digital transformation to modernise legacy, monolithic applications as well as deliver new, microservices-based applications. Companies like Netflix, Starbucks, and McDonald's rely on NGINX to reduce costs, improve resiliency, and speed innovation. Show less

  • Digital Marketing Specialist

    Oct 2020 - Mar 2024

  • Field Marketing Coordinator (NGINX)

    Mar 2019 - Oct 2020
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  Career Break

  Apr 2024 - Dec 2024

  Voluntary Career Break for Upskilling and Personal Projects

  After 10+ years of working without a pause, I decided to take a career break to recharge and recalibrate my long-term goals. This has given me the opportunity to:Learn new skills, and sharpen existing ones.- Digital Marketing & E-commerce Professional certificate by Google | expected completion in 2025- Supply Chain Operations, QQI L5 | Dec 2024- AgilePM Foundations certificate by APMG International | Aug 2024- Marketing Hub Software certificate by HubSpot Academy | Jun 2024- Learning GermanWork on my blog, RekaVeszeli.com- Launched the 2nd season of BiteSize Marketing- Published new posts on paid media in digital marketing Rekindle my passions through creative projects - Board game development: I'm still working on an escape room-style game, and it soon will be ready for beta-testing.- Reading: I've already hit my Goodreads goal for 2024...- Visual Novels: The script is already finished, so currently I'm deep in Ren'Py to finish the programming.- Sewing: I finished a summer jumpsuit, adjusted multiple dresses, and developed more sewing patterns.Give back to the community through volunteering initiatives and upskilled on sustainability- Supporting initiatives via The National Volunteering Database (www.i-vol.ie)- Help family and friends with their marketing and communications-related projects- Learned more about how I can lead a more sustainable life Show less

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  Baker Tilly Ireland (formerly Roberts Nathan)

  Jan 2025 - now

  Marketing Executive - Ireland

  Main responsibilities- Working with the Regional Marketing Head and Partners to manage all aspects of marketing, events, digital, PR and BD activities on the Irish market.- Managing, building and maintaining the data for the Irish client and contact database.- Ensuring ROI is maximised on all events and marketing activities.- Supporting the NFP and Education sector nationally.Marketing Events- Organising offline and online events from concept to close utilising other team members’ expertise.- Setting up / breaking down and attend functions as required and undertake follow-upwork.Direct and Digital Marketing- Overseeing the Baker Tilly Ireland website - keeping content up to date and relevant, supporting the Digital team with Google Analytics.- Create and write compelling, on-brand social media content, tailored to different platforms to engage our audience and grow our social media presence in Ireland.- Sending out digital campaigns in line with sector and regional strategies.- Monitoring ROI and lead generation follow-up.Business Development and sector-related prospect targeting- Support with personalised targeting campaigns.- Report on marketing activity undertaken and leads generated.- Conduct research and analysis.- Creating proposals: support stakeholders with the creation and writing of proposals in PowerPoint.- Manage relationships with various associations and organisations, such as sponsorships, PR contracts and membership organisation relationships. Show less