Meredith Masisak

Experience

• 

  TMP Worldwide

  Jun 2005 - Jun 2014

  * Work directly with clients and account teams to help identify, assess and understand overall objectives and how they relate to a client’s media/web/social/mobile presence* Build integrated media strategies that enable the client to gain a recruiting advantage in the market through the application of interactive and traditional advertising marketing techniques, tools and methodologies based on their goals* Bring a solid understanding of the online and offline mediums to develop integrated strategic plans* Research and identify target audiences to ensure media reaches the target using third-party research tools* Evaluate new recruitment advertising opportunities while creating strategic partnerships and alliances with vendors* Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle* Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights on campaign performance* Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner* Lead the support team (consisting of Media Planners and Analysts) to support client’s media/web/social/mobile objectivesAdditional Responsibilities:* Work closely with media to negotiate packages to offer the best value to clients* Manage multiple projects and clients at any given time* Present complex concepts and metrics in a user-friendly way Show less * Monitor and manage all aspects of daily client performance* Act as the primary point of contact for assigned clients; escalate, track and solve client issues* Develop and maintain strong active relationships with key client stakeholders* Develop in-depth knowledge of the industry and client business needs* Partner with Sales in pre-sales engagement work including developing proposals and campaign strategies that tie tightly with each client’s media plans.* Drive established goals across relevant KPIs and balance business yield focused with client desired metrics.* Identify opportunities for performance improvement and upsell.* Working as a member of an account team to identify client needs and address them with strategic recommendation of TMP digital products and services* Maintain strong active relationships with key client stakeholders at both senior and mid-management levels; act as the primary point of contact for assigned clients* Comfortable and effective in complex project environments, and working with both long-range and short-term business objectives and management of multiple stakeholders* Interpreting and analyzing results data to improve client ROI* Delivering formal and informal presentations to clients as well as internal team members* Limited travel to sales/client offices and events Show less * Monitor and manage all aspects of daily client performance* Manage day to day projects, both digital and traditional* Act as the primary point of contact for assigned clients; escalate, track and solve client issues* Develop and maintain strong active relationships with key client stakeholders* Develop in-depth knowledge of the industry and client business needs* Partner with Sales in pre-sales engagement work including developing proposals and campaign strategies that tie tightly with each client’s media plans.* Drive established goals across relevant KPIs and balance business yield focused with client desired metrics.* Identify opportunities for performance improvement and upsell.* Working as a member of an account team to identify client needs and address them with strategic recommendation of TMP digital products and services* Maintain strong active relationships with key client stakeholders at both senior and mid-management levels; act as the primary point of contact for assigned clients* Comfortable and effective in complex project environments, and working with both long-range and short-term business objectives and management of multiple stakeholders* Interpreting and analyzing results data to improve client ROI* Delivering formal and informal presentations to clients as well as internal team members* Limited travel to sales/client offices and events Show less * Act as point of contact for assigned clients; escalate, track and solve client issues* Develop and maintain strong active relationships with key client stakeholders* Manages and oversees client’s job posting requests in print and interactive media* Working as a member of an account team to identify client needs and address them with strategic recommendation of TMP digital products and services* Develop in-depth knowledge of the industry and client business needs* Identify opportunities for performance improvement and upsell.* Works as part of an interdisciplinary team of agency professionals including production, creative, media, finance and billing* Work with Account Directors, Business Development and proposal team to aid in answering inquiries from potential clients* Provide client reporting on an as-needed basis* Visit clients for meet and greet and/or presenting performance data and additional products and services--both formal and informal* Developing project estimates.* Developing project plans.* Ad placement, Insertion Orders (I.O.s) and contacting media* Assisting with creation of project scopes and proposals (deliverables, schedules, budgets, etc.)* Developing and maintaining critical issues documents.* Conducting project status meetings.* Preparing billing and forecast incomes* Working with Account Executives, Copywriters, Art Directors, Developers and Coordinators to fulfill client requests and expectations* Preparing all scope change documentation for Clients approval* Preparing functional specifications with project developers* Providing Clients with all production schedules and critical milestones Show less * Act as point of contact for assigned clients; escalate, track and solve client issues* Develop and maintain strong active relationships with key client stakeholders* Manages and oversees client’s job posting requests in print and interactive media* Working as a member of an account team to identify client needs and address them with strategic recommendation of TMP digital products and services* Develop in-depth knowledge of the industry and client business needs* Identify opportunities for performance improvement and upsell.* Works as part of an interdisciplinary team of agency professionals including production, creative, media, finance and billing* Work with Account Directors, Business Development and proposal team to aid in answering inquiries from potential clients* Provide client reporting on an as-needed basis* Visit clients for meet and greet and/or presenting performance data and additional products and services--both formal and informal* Developing project estimates.* Developing project plans.* Ad placement, Insertion Orders (I.O.s) and contacting media* Assisting with creation of project scopes and proposals (deliverables, schedules, budgets, etc.)* Developing and maintaining critical issues documents.* Conducting project status meetings.* Preparing billing and forecast incomes* Working with Account Executives, Copywriters, Art Directors, Developers and Coordinators to fulfill client requests and expectations* Preparing all scope change documentation for Clients approval* Preparing functional specifications with project developers* Providing Clients with all production schedules and critical milestones Show less

  • Digital Media Strategist

    Feb 2011 - Jun 2014

  • Account Director

    Jul 2008 - Feb 2011

  • Project Manager

    Oct 2007 - Jul 2008

  • Senior Account Executive

    Aug 2006 - Oct 2007

  • Account Executive

    Jun 2005 - Aug 2006
• 

  Synchrony

  Jun 2014 - now

  •Partner with assigned client marketing team(s) to manage campaign delivery planning, providing timely responses to request•Build out & manage client's marketing campaigns execution planning calendar (drive calendar) for channel acquisition, retention, lifecycle and integration engagement efforts working closely with cross functional groups•Engage and coordinate Marketing Solutions CoE resources to execute Omni channel marketing campaigns including email, direct mail, cardholder documents, statements, plastics, e-servicing, and event planning (where applicable) to ensure growth strategy deliverables are achieved•Serve as liaison and central point of contact for Client Marketing Team and Business Development (where applicable) for execution calendar planning covering: milestone tracking, process exceptions, budget delivery to projections, as well as omni channel optimization opportunities•Establish and manage regular campaign portfolio review operating process with client marketing team to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices•Manage campaign initiation process, from campaign brief origination through key stakeholder approval and campaign closure. Includes supporting audit process for complex campaigns; and executing legal approval of creative assets and data workbooks (where applicable)•Partner with cross functional teams to plan & forecast channel capacity inflection points, effect workload demand balancing to support P&L strategic priorities and governance requirements•Facilitate client marketing campaign incident management; partnering with remediation subject matter experts and compliance teams•Build relationships/networks across key functional areas that support marketing execution plans•Support and lead client focused special projects as needed Show less *Develop and implement surveillance and monitoring routines that confirm compliance against governance controls (CTCs, Policy, Procedures, Process Maps, etc.)*Ensure that their assigned COE complies with regulations and legislation relating to the activities owned by the COE.*Drive effective identification and management of compliance risks, provide solutions, and assist in resolution.*Ensure significant risks are promptly escalated to the appropriate level (e.g. RCA Workflows).*Embed into the business effective tools, systems and controls for analyzing and monitoring regulatory risks.*Raise marketing regulatory awareness through training and awareness programs (e.g. webinars, staff meetings, etc.).*Establish effective relationships with all operational areas that assist in the assigned COE's activities.*Evaluate wing to wing processes and ensure compliance, creating & documenting through playbooks.*Support business with transition to OCC and CFPB governing organizations. Show less * Manage tactical execution of multiple consumer Direct Marketing Programs for internal clients* Ensure campaigns meet client requirements, GE and client brand standards, legal and regulatory guidelines, and follow proper documentation standards* Provide input on direct marketing program design * Serve as a resource on best practices, CRM strategies, program implications and experimental design concepts* Liaise internally to manage information flow ensuring timely and efficient campaign execution* Ensure campaign quality by adhering to established execution and audit processes for: - Creative Design - Legal Review - File Selection - Print Production - Email Production* Provide "agency-like" service to client marketing and product marketing teams* Identify process improvements targeting creative, cost savings, cycle time reduction, staff productivity* Proactively communicate issues to client teams and coordinate solution implementation Show less

  • VP, Portfolio Director

    Oct 2021 - now

  • AVP, Engagement Manager

    Aug 2017 - Oct 2021

  • Process Surveillance Analyst

    Apr 2016 - Aug 2017

  • Program Manager

    Jun 2014 - Apr 2016