Dan Hanrahan

Experience

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  The Dallas Morning News

  Jan 1990 - Jan 1995

  Senior Copywriter

  Senior writer for The Dallas Morning News. Wrote everything from press releases and speeches to advertising, marketing and sales collateral to direct marketing campaigns.

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  Sprint

  Jan 1995 - Jan 1998

  Manager - Interactive Development

  Launched and managed www.sprintbiz.com. Managed and developed Sprint's first online photo library, Sprint Image Source.

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  Wiredinn

  Jan 2000 - Aug 2001

  Vice President, Global E-Business

  One of five prinicpals of technology startup company committed to bringing high-speed Internet access to four- and five-star hotels worldwide. Produced all offline and online marketing communications programs with annual development budgets exceeding US $4 million. Managed agencies worldwide to produce and implement collateral and Web portals, the latter including strategic planning and research, online media and advertising, statistical tracking and reporting, creative development and execution, prototyping, testing, e-Commerce development and network, content management and other IT technologies initiatives. Show less

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  Dan Hanrahan, Writer

  Oct 2002 - Apr 2004

  Freelance Writer

  Created Website and marketing collateral for high-tech and telecommunications clients such as Sprint-Nextel, Biometrics, Fahey/Davidson Marketing & Advertising, and more. Experience included online user guides, technical white papers, product briefs, fact sheets, and editorial and feature writing.

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  VCON, Inc.

  Apr 2004 - Apr 2005

  Sr. Marketing Communications Manager

  Developed all corporate marketing communications, brand, Website, and public relations initatives regarding global videoconferencing. Projects ranged from international Website development, PR activities, email marketing, CRM administration (salesforce.com integration), pay-per-click programs (Google, Overture), SEO development, brand development, trade show initiatives, and product marketing efforts.• Redesign of VCON Website resulted in a 52% increase in monthly traffic.• Implemented a new PR plan that resulted in a 20% quarterly increase in PR mentions, analyst interviews and speaking opportunities.• Managed SEM program that resulted in lowered cost-per-click while increasing average leads by 30%.• Launched VCON’s first-ever online promotion of its software videoconferencing product.• Implemented and managed VCON’s first global email marketing program. The effort revolutionized the company’s marketing initiatives. Show less

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  AMD

  Apr 2005 - Dec 2008

  Online Programs Manager, 50x15

  Managed all online activities regarding AMD's 50x15 initiative, including Web development (http://www.50x15.com), online marketing, SEO, email communications, and more.• Using Google AdWords, increased subscriptions to 50x15 Connections e-newsletter by 248%. Google currently uses 50x15 Connections as an internal case study.• Redesigned 50x15.com, increased Website traffic by more than 150% and OpinionLabs positive feedback results by more than 87%.• Successfully launched and managed more than 14 different Web properties.• AMD Vice President's Spotlight Award for outstanding achievement in planning and execution, 50x15 Partner Summit• AMD Spirit of Success Award, the highest level of recognition at AMD, for demonstrating the essence of customer-centricity.• AMD Director's Award for outstanding implementation and goal achievement for 50x15 Google AdWords campaign. Show less

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  GLOBALFOUNDRIES

  Dec 2008 - Aug 2010

  Manager, Web Services

  Managed the development of GLOBALFOUNDRIES' external Web Properties.• Built multinational, database- and CMS-driven Web portal in less than 60 days, utilizing open-source LAMP stack (Linux, Apache, MySQL database, PhP), and Drupal CMS• Developed and managed corporate blog and social media pages (Facebook, Twitter, LinkedIn, Wikipedia)• Managed all content and design for GLOBALCONNECT, GLOBALFOUNDRIES’ corporate Intranet

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  AMD

  Aug 2010 - Nov 2011

  Consumer Web Strategist

  Managed consumer Web strategy and content. Projects included App development, social media contests, Websites, landing pages, and other forms of online communications.

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  Bulldog Solutions

  Jan 2012 - Aug 2014

  Senior Copywriter | Team Lead

  Senior writer and creative team lead for major B2B clients including Freescale, Red Hat, Bazaarvoice, Dex Media, SunGard AS, Alcatel-Lucent, and Zebra Technologies.• Ten creative B2Bmarketing awards in 2013-14 alone.• Writing and editing included videos, emails, white papers, case studies, infographics, online banner campaigns, high-value call-to-action tools, blog posts, articles, checklists, and newsletters.

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  Statesman Media

  Aug 2014 - Dec 2015

  Manager, Visual Communications - Statesman Media

  - Lead Statesman Studio's creative team, including creative managers, graphic designers, copywriters, and content strategists to develop campaigns for internal and external clients.- Hired and managed outside creative vendors as needed.- Wrote and edited copy for email, print, mobile, radio, search, social, TV, websites, and other media channels.- Provided guidance and thought leadership in the role of content across the array of media channels, designed to achieve both end user and business goals.- Owned native advertising, strategy and tactics.- Researched, analyzed and created content strategy, maps, and tactics for B2B and B2C content marketing programs.- Developed content marketing road maps, strategy and tactics to reach, engage, and convert audiences.- Informed client strategy via buyer persona research, content inventories, site audits, content gap evaluation, usability and website analytics, data and interviews.- Owned the content life cycle including acquisition, creation, localization, review cycles, optimization, publishing, analysis and archiving.- Reported on results of content marketing strategies and tactics to internal teams and clients. Show less

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  Studio, a Gannett-Powered full-service ad agency

  Dec 2015 - Mar 2021

  Creative Director, Studio

  I manage the creative team within Studio, a full-service ad agency powered by Gannett. Here's what I do for the team in Austin:- Oversee all operations, financials (budgets, expenses, P&L), and execution of creative, video, and research services.- Ensure any and all agency services exceed the expectations of internal stakeholders and our clients.- Liaison with creative, public relations, and media partners.- Lead and mentor the creative team and our vendors and contractors.

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  GET Creative, a Gannett-powered agency

  Mar 2021 - now

  Creative Director

  I develop pre- and post-sale creative strategies for prospects and clients across myriad verticals. My creative strategies directly resulted in $8.3 million in new incremental revenue for Gannett in 2022. I love what I do because I get to take demographic and psychographic data, research prospects and clients, work with amazing Art Directors, and develop integrated creative campaigns that move the needle, producing real, tangible results, and ultimately, success for brands of all kinds.