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Ruchi Bhatia

Ruchi Bhatia

Creative Intern

Followers of Ruchi Bhatia712 followers
location of Ruchi BhatiaMumbai, Maharashtra, India

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  • Timeline

  • About me

    Content Manager at HDFC ERGO General Insurance

  • Education

    • St. Josesph's School

      -
      SSC 88%

    • Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics

      2013 - 2016
      BMM Mass Communication/Media Studies A

    • Deviprasad Goenka Management College of Media Studies

      2016 - 2018
      PGDM Communication and Media Studies A+

      Activities and Societies: Organizing member - OFF THE RECORD 'The Digital Eruption' A panel discussion and guest talk focusing on how digital media is becoming an important element for organizations at the core of their marketing campaigns.

    • Narsee Monjee College of Commerce and Economics

      2011 - 2013
      Higher Secondary Certificate Business/Commerce, General 67%

      Activities and Societies: Marketing and Advertising Club

  • Experience

    • Essel Vision Productions

      Jun 2017 - Aug 2017
      Creative Intern

      - Contributed to the script development and creative execution for the Bollywood award show 'BIG ZEE Entertainment Awards'. - Understanding the pre-production phase of concept development and casting. - Assisted in co-ordinating the on set operations during the filming process of the show.

    • ESSEL VISION PRODUCTIONS LIMITED

      Dec 2017 - Feb 2018
      Creative Intern

      - Creative intern at Essel Vision Production, working for the television reality show 'Dance India Dance Season 6'. - Brainstorming with the team and planning the content for each of the weekend episodes that were broadcast on ZEE TV. - Organizing the show flow and responsible for maintaining the entire start and end time code of shots during the shooting phase of the episodes.

    • Noble Publicity

      Mar 2018 - Oct 2018
      Creative Writer

      - Key responsibilities included writing engaging copy for Maruti Suzuki's print campaigns such as Maruti Suzuki Monsoon Exchange Offer, Maruti Suzuki DZire and Maruti Suzuki Nexa. - Co-ordination with design team to meet deadlines.- Ensure all around consistency in print ads wrt style, fonts and images.- Was also responsible for writing the social media content for a fine dining restaurant.

    • Cineyug

      Nov 2018 - Oct 2019
      Creative Associate

      - Meticulously worked on the concept development and creative execution for a number of televised events broadcast on various GECs such as Lux Golden Rose Awards 2018, Star Screen Awards 2018, Umang - Mumbai Police Show 2019.- Designing concept presentations and writing concept notes.- Steer brainstorms and create effective communication pieces.

    • Vibes Multientertainment

      Nov 2019 - Jan 2021
      Content Writer

      - Created interesting social media posts for the company's major clients.- Wrote website content & product descriptions.- Write 10+ blogs on beauty & wellness.- Maintained social media calendar of the major clients.- Orchestrated SMS & email campaigns to promote clients' products.

    • ImpactGuru

      Feb 2021 - Jan 2023

      - Managing my own team of writers, video editors and graphic designers- Content editing and training junior writers- Liasoning with the marketing department for campaign statistics and insights- Creating long-term and short-term content calendars- ROI management- Coordinating with the marketing, design and writing teams to ensure the timely delivery of assignments- Keeping up to date with content trends, consumer preferences and advancements in technology- Developing content strategies to effectively reach the desired marketing goals and GMV targets Show less

      • Associate Content Editor

        Feb 2022 - Jan 2023

      • Content Writer

        Feb 2021 - Jan 2022

    • LS Digital Group

      Feb 2023 - Nov 2023
      Senior content specialist

      - Writing high priority SEO content for Club Mahindra, Kotak Life Insurance, ICICI Bank Money2India, ICICI Bank NRI, KOHLER- Refurbished old blogs, added trending keywords, optimized the content for SEO and improved ranking of Club Mahindra blogs by 50%- Improved content quality which overall led to less or no client feedback- Writing website content for KOHLER, Allwood (part of Aditya Birla Gorup)- Weekly content meeting with clients, understanding requirements & discussing POA for upcoming week- Writing Push Notification content for Club Mahindra Show less

    • HDFC ERGO General Insurance

      Dec 2023 - now
      Content Manager - Customer Experience

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ruchi Bhatia
      Employee of the month ImpactGuru Apr 2022
    • Awarded to Ruchi Bhatia
      Employee of the month ImpactGuru Apr 2021

  • Volunteer Experience

    • Elementary School Teacher

      Issued by Navjyot Foundation on Jan 2015
      Navjyot FoundationAssociated with Ruchi Bhatia