Javier M.

Experience

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  Sanromán - Diseñador gráfico en departamento de marketing

  Jan 2006 - Jan 2007

  Marketing graphic and web designer.

  - Web designer and developer.- HTML, Dreamweaver and Flash professional.- MySQL and CRM professional.- Customer relationship.

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  Canon EMEA

  Jan 2006 - Jan 2016

  In a matrix structure, in charge of:- Working aside Sales Director, KAMs and Product Managers to develop and implement trade strategies- Amazon, Media Markt and Professional channels for implementing all Canon trade strategy.- Country wide sell out / conversion promotions: cashback, demonstrations, store materials, sales guide, trainings, planograms.- Creating digital activities, media plans and social media activation.- Signing up ecommerce product list, content, pricing, promotions, activations.- Analytics, strategy definition and implementation. Show less

  • Product Manager - Business Development Spain & Portugal

    Jan 2015 - Jan 2016

  • Business Development Manager at Trade Marketing

    Jan 2011 - Jan 2015

  • Sales and Marketing Trainer

    Jan 2006 - Jan 2011
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  Afterbit SL

  Dec 2007 - Dec 2009

  Associate Founder

  Outsourcing of photographic services, including:- Marketing and sales training in consumer electronics sector, customer, channel, branding events and fairs.- Proofreading and localisation of marketing materials and POS.- Roll out of field marketing campaigns, in store demonstrators, point of sales managers.- Commercial, editorial, fashion, advertising, travel, corporate and events photography.Proyecto de externalización de servicios fotográficos, incluyendo:- Formación de marketing y ventas en sector de la electrónica de consumo, eventos de cliente, canal, marca.- Traducción y adaptación de materiales de marketing.- Implantación de campañas de Field Marketing, promotores, gestores de punto de venta.- Fotografía comercial, editorial, publicitaria, moda, viajes, eventos. Show less

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  Apple

  Jan 2010 - Aug 2011

  Marketing and sales trainer

  Sales trainings execution of Apple products and services. First iPad launch in Spain mostly.

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  INTIMINA

  Jan 2017 - Sept 2019

  Creating sales model to ensure business growth.Controlling online price erosion and parallel market distortions in the market.Increasing brand´s worth in the value chain. Achieved a strong and sustainable business that is still creating growth.Created sales model, value proposal and working brand value negotiative assets.I improved the pharmacy distribution model and solved parallel market issues.Opened big box customers including online pure players.Developed go to market strategies and market building activities.International launch in Portugal.

  • Director Of Sales Marketing @LELO

    Jan 2018 - Sept 2019

  • Marketing and Sales Director Spain and Portugal

    Jan 2017 - Jan 2019
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  Ricoh

  Jan 2019 - Jan 2021

  Senior Business and Strategy Consultant - Telefónica Global Solutions.

  Working with digital & telco services area in global marketsBudget and business planning.Business development and costs analytics.Activity plan design.Go To Market Strategy and value proposition consultory.Project manager in sales operations funnel.Coordinating and leading marketing, sales, finance and legal teams to ensure business opportunities compliance with company´s requirements and negotiate conditions inside and with customers and suppliers in sales, purchase and bilateral contracts. Show less

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  Lexmark

  Jan 2021 - now

  Distribution Manager - Spain & Portugal

  In charge of wholesalers and distribution channels in Iberica cluster.Lead and coordinate coopetition among sales channels.Draft Go To Market strategies to increase distribution breadth.Create value propositions according to customer segmentation.Design customer portfolio for resellers.