
Harith Lal
Sales And Marketing Intern

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About me
Marketing Graduate @ InfraBuild | Expertise in Sales, Business Development, and Social Media | Master in Business (Marketing)
Education

The Indian School, Bahrain
2002 - 201612Activities and Societies: Sports secretary (2015-2016) Assistant headboy (2006-2007) Table tennis national player (2013-2014) WAM of 72.6Developed a foundation in commerce and marketing principles through coursework and projects.Achievements:National Individual Champion – Table Tennis (Under 16): Won the national title and represented Bahrain at the international level.Sports Secretary: Led a student body of over 11,000, organizing and managing sports events and activities.Team Captain: Captained the winning teams in interschool competitions for table tennis, badminton, volleyball, and… Show more WAM of 72.6Developed a foundation in commerce and marketing principles through coursework and projects.Achievements:National Individual Champion – Table Tennis (Under 16): Won the national title and represented Bahrain at the international level.Sports Secretary: Led a student body of over 11,000, organizing and managing sports events and activities.Team Captain: Captained the winning teams in interschool competitions for table tennis, badminton, volleyball, and swimming.Extracurricular Activities:Actively participated in various inter-school competitions, earning accolades in extracurricularsEngaged in leadership roles, fostering teamwork and collaboration among peers.Involved in community service initiatives, contributing to school and local community projects. Show less

Monash University
2022 - 2024Master of Business (Marketing) BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.75/4 GPA | WAM 81.9Activities and Societies: Graduate Recruitment Immersion Program: Completed a simulated recruitment process with Fusion Graduate Consultancy including psychometric tests, interviews, and assessment centres with feedback. Industry Consulting Project: Developed a market strategy for AuReady sausage, covering research, brand identity, and recommendations. Alumni to Student Mentoring Program: Engaged in mentoring sessions with alumni, receiving career guidance and industry insights, and building a professional network. Units:Business Environment - (High Distinction)Professional Development - (Distinction)International Marketing - (High Distinction)Marketing Management: Theory and Practice - (High Distinction)Integrated Marketing Communication - (High Distinction)Marketing Research - (High Distinction)Corporate Sustainability - (High Distinction)Design Thinking for Business - (High Distinction)Theory and Process of Buyer Behaviour - (High Distinction)Entrepreneurial… Show more Units:Business Environment - (High Distinction)Professional Development - (Distinction)International Marketing - (High Distinction)Marketing Management: Theory and Practice - (High Distinction)Integrated Marketing Communication - (High Distinction)Marketing Research - (High Distinction)Corporate Sustainability - (High Distinction)Design Thinking for Business - (High Distinction)Theory and Process of Buyer Behaviour - (High Distinction)Entrepreneurial Innovation - (High Distinction)Intercultural Communication and Negotiation - (Distinction)Managing Innovation - (High Distinction)Consulting Project - (High Distinction) Show less

Christ University, Bangalore
2016 - 2019Bachelor of Business Administration - BBA Accounting and Finance GPA 2.83/4Activities and Societies: Campus Connect 2018 - Event Head of Artathon Gnana Samanvaya - 2017 - 2019 Insight Business Fest Cognito Business Fest Decor Team - Department of Professional Studies Achievements:Decor: Won first place in Decor for the Inter-Deanery Cultural Fest and represented the university in inter-university fests.National-Level Business Fest: Led the organizing committee, managing operations and liaisoning for a national-level business fest.Community Service:Academic Empowerment Initiative (Gnana Samanvya): Taught students lacking access to quality education and raised funds for differently-abled individuals by selling their handmade… Show more Achievements:Decor: Won first place in Decor for the Inter-Deanery Cultural Fest and represented the university in inter-university fests.National-Level Business Fest: Led the organizing committee, managing operations and liaisoning for a national-level business fest.Community Service:Academic Empowerment Initiative (Gnana Samanvya): Taught students lacking access to quality education and raised funds for differently-abled individuals by selling their handmade products.Flood Relief Drive: Assisted in sourcing and distributing food, medicines, sanitary products, and drinking water to flood-affected victims in my hometown, demonstrating a strong commitment to humanitarian efforts.Extracurricular Activities:Actively engaged in university events and competitions, contributing to a vibrant campus life.Held various leadership positions, fostering teamwork and community involvement.Participated in sports and cultural activities, showcasing a well-rounded university experience. Show less
Experience

Al-Jishi Corporation
Nov 2019 - Mar 2020Sales And Marketing InternAssisted the assistant Sales and Marketing Manager in internal correspondence, securing deals with four international companies to the product portfolio.Conducted thorough market research to identify new business opportunities in health insurance services, presenting findings and strategic recommendations to the Director and CFO.Mapped out customer pain points and developed strategic entry points, scaling and revenue models that contributed to business growth.Supported the sales team by creating persuasive marketing materials and presentations, which improved client engagement and conversion rates.Assisted in organizing and executing promotional events and campaigns, enhancing the company’s market presence. Show less

Choose and Cheer Food Stuff
Apr 2020 - Jul 2020Sales ExecutiveWorked closely with merchandisers and sales executives to ensure product visibility and growth across multinational hypermarkets and supermarket chains.Successfully marketed and distributed Canderel from Merisant (France), leading to increased product adoption and customer satisfaction.Implemented effective sales strategies, resulting in a significant boost in sales performance for the account during my tenure by 50%.Coordinated with different departments to ensure smooth operations and optimal inventory management. Show less

CloudxLab
Aug 2020 - Nov 2021Business Development ExecutivePlayed a crucial role in doubling the sales team’s productivity in B2C for most months and securing 5 major B2B accounts.Created and managed social media content and strategies, contributing to the company's growth increasing customer engagement by 30% and social media audience organically by 40%.Conducted thorough competitor analyses to identify opportunities for new products and services which helped provide customers with added services increasing sales teams' output and helping secure B2B clients from competitors. Managed end-to-end sales cycles, handling customer feedback, inquiries, complaints, and refunds for both B2B and B2C markets.Organized and conducted webinars and meet-and-greet events for students, leveraging platforms like YouTube, Eventbrite, and social media to maximize attendance and engagement.Trained new business development staff, enhancing their product knowledge and sales techniques. Show less

Coles Group
Aug 2022 - Dec 2024Team Member (Deli)Team Member responsible for engaging with customers daily, providing personalized services to enhance customer satisfaction and loyalty.Recognized multiple times for outstanding customer service and dedication, earning accolades for "Responsibility" and "Care for each other."Maintain rigorous safety standards and ensure efficient service in a fast-paced environment, consistently meeting and exceeding performance expectations.Develop strong interpersonal skills by handling customer inquiries, feedback, and complaints, contributing to a positive shopping experience.Collaborate with team members to streamline processes and improve overall store performance.Skills Gained:Problem-SolvingCritical ThinkingCustomer experience managementTeam Work Show less

Drinxfactory Group
Nov 2024 - Dec 2024MerchandiserAs a Merchandiser for DrinkFactory Group, I represented a range of high-profile brands, including Travla Beer, Strongbow Cider, and Stella Artois, across major retailers in Melbourne, such as BWS, Liquorland, Dan Murphy's, and Vintage Cellars.Key Responsibilities:Retail Execution & Brand Visibility: Partnered with store managers and teams to optimize product placement and visibility within the store. This included securing prime display areas (e.g., gondola ends, wing stacks) and ensuring products were properly faced and organized to enhance the customer experience.Inventory Management: Collaborated with store teams to increase product stock on display and facilitated the efficient replenishment of inventory, ensuring consistent product availability.Sales & Relationship Building: Engaged with store managers to negotiate orders, increase product visibility, and drive sales growth. Worked to secure additional shelf space and promotional opportunities, while maintaining strong relationships with retail partners.Reporting & Analysis: Completed detailed reports after each store visit, documenting key activities, product performance, and any actions taken to optimize display and sales opportunities, ensuring communication of outcomes to head office. Show less

InfraBuild
Jan 2025 - nowMarketing Graduate
Licenses & Certifications
- View certificate

Business Development & B2B Sales for Startups
UdemyJan 2022
Honors & Awards
- Awarded to Harith LalSports secretary Management committee May 1, 2015 Was the sports secretary in my 12th grade for the whole school comprising of a total strength of 18000
- Awarded to Harith LalAssistant head boy Management committee May 1, 2004
Volunteer Experience
Leo club president
Issued by Lions Club International on Jun 2017
Associated with Harith LalStudent Volunteer
Issued by Christ University, Bangalore on Aug 2018
Associated with Harith LalStudent Volunteer
Issued by Christ University, Bangalore on Jun 2018
Associated with Harith LalStudent Volunteer
Issued by Christ University, Bangalore on Aug 2017
Associated with Harith Lal
Languages
- enEnglish
- hiHindi
- maMalayalam
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