David Ayodeji Oladapo

Experience

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  XS CRYSTAL UNIVERSAL LIMITED

  Apr 2016 - Sept 2016

  Business Development Manager

  XS Crystal Universal Limited is a full service digital marketing agency based in Lagos, offering services ranging from Social Media Marketing, Search Engine optimisation, web and app development etc.My responsibilities included:1. Creating B2B focused lead generation campaigns via content marketing, email marketing etc.2. Managing client account relationships.3. Creating monthly analytics report for the management of the different client accounts in our portfolio.4. Collaborating with the content and product team to execute all campaigns for clients on our portfolio. Show less

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  Imperiale Simplified Solutions Limited

  Oct 2016 - now

  Managing Partner

  Imperiale Simplified Solutions (https://imperialesolutions.com) is a full-service digital marketing agency based and registered under the Nigerian Law with registration number BN2925259.In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. Imperiale Simplified Solutions combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients. Some of our clients include Lagos Polo Club, Afriff, Butchers Corner, Ibadan Polo Club, Voltron Capital, Primo Academy etc1. Leading the creation and execution of marketing plans for small and medium sized businesses.2. Creating campaign analytics report for the leadership teams of our clients, highlighting possible opportunities to optimise these marketing campaigns and strategies.3. Coordinating and leading strategy meetings to create comprehensive communication plans for brands across the Financial, Venture Capital, Technology, FMCG and Education sectors.4. Leading and managing our team of marketers, copywriters, creative designers etc.5. Creating new B2B lead generating campaigns and nurturing these leads down the funnel till they are converted. Show less

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  Google Digital Skills For Africa

  Mar 2017 - Apr 2020

  Google Digital Skills Trainer

  Digital Skills For Africa is a Google initiative in conjunction with various training partners, which aims to train young people in digital skills. In reference to Google's project to train One million Africans on digital skills, I work as a certified trainer, extending the digital knowledge to youths and organizations all over the country to which i have trained/co-trained over 5,000 youths all over Nigeria.My responsibilities included;1. Training participants in basic digital skills like social media marketing, search engine optimisation and email marketing.Courses include: Google Adwords, Setting up Google My Business, Social Media, Search Engine Optimization etc Show less

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  VSO

  Sept 2017 - Jan 2018

  In-Country Volunteer

  Worked within a cross-cultural team to improve the quality of education in secondary schools in Eyenkorin -Kwara State. I also introduced 21st century teaching skills and provided class support, awareness and training of teachers and community on global issues that affects their community. I was a diligent team player, project manager, and i also implemented creative and strategic ideas to make impact within the host community.

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  Lagos Polo Club

  Dec 2018 - now

  Digital Content Manager

  Founded in 1904, the Lagos Polo Club is the first polo club to be established in the history of Nigeria. It was created by a team of British Naval Officers who loved the sport of horse riding and horse racing. The premier private sporting club has a rich history. With its yearly tournaments, standard horse riding academy, and affiliations with international organizations, the club has grown to become the best and most famous polo clubs in Nigeria.As the Digital Content Manager, i am responsible for ensuring the club as a robust online media presence, my responsibilities include:1. Liaising with the management team to set KPIs and formulate 2019 strategies for online communications.2. Developing and distributing communication materials for the club across multiple platforms.3. Proactively suggesting pop-culture moments which can be leveraged upon to improve top of mind awareness and increase brand affinity.4. Working with the marketing team to manage content marketing and reputation management for the club in the online space.5. Managed a Social Media Campaign for the just concluded 2019 NPA Lagos International Polo Tournament (#LIPT2019) on behalf of Lagos Polo Club, where I and my team were able to generate 1 million + Impressions online in 2 weeks during the duration of the tournament. Show less

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  SafeBoda

  Nov 2019 - Dec 2021

  SafeBoda is Africa’s Super App - 2-wheeler ride hailing market leader and has a growing consumer platform that is revolutionizing transportation, payments, financial services and on-demand services in Africa’s cities. Based in Uganda & Nigeria, it is a venture funded company that is already having huge impact for millions in our markets. My responsibilities included:1. Managing the marketing team and I am responsible for all growth activities.2. Collaborating with the growth and management team to set quarterly growth KPI's, and create strategies to achieve these KPIs.I executed a growth campaign that resulted in a 2.5X increase in daily number of rides from 8000 rides daily to 20,000 rides daily while acquiring an additional 5000 new users weekly with a Week on Week retention rate of 80%.Created and executed a campaign to increase cashless adoption among our users, which led to us going from 15% cashless customers to 70% cashless customers in less than 2 months. Show less As the Customer Acquisition Supervisor, I was actively involved in the process of creating Customer Acquisition strategies.- I led the team that was in charge of digital customer acquisition.- I was responsible for creating customer acquisition funnels.- I was responsible for analysing and optimising our customer acquisition activities.- I led the team that managed SafeBoda’s Customer Acquisition via offline channels like billboard campaigns and radio jingles.- I collaborated with the product team to ensure the product created resonates with the Customer's expectations.- I improved the retention rate of our customers by reducing the monthly churn rate to less than 20% by creating and executing customer journeys using tools like Clever Tap, Appsflyer and Google Firebase.- I was actively involved in growing the number of rides from 0 to 250k+ rides in 5 months with a 10% monthly growth rate. Show less

  • Marketing Manager

    Sept 2021 - Dec 2021

  • Customer Acquisition Supervisor

    Nov 2019 - Nov 2021
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  Money Africa

  Mar 2022 - Sept 2022

  Growth Manager

  MoneyAfrica is a renowned financial literacy company that focuses on equipping individuals ( business owners and professionals) with the knowledge they need to adequately manage their finances and build wealth. As the Growth Manager, I lead growth and marketing initiatives for all MoneyAfrica products - MoneyAfrica, MoneyAfrica Premium, MoneyAfrica Kids. My responsibilities include:1. Leading the Growth and Marketing team and setting up strategic direction for sales campaigns for B2B clients to help achieve revenue goals. 2. Developing insights and recommendations that help facilitate effective marketing, and website testing strategies.3. Implementing recommendations for optimising the performance of marketing campaigns by collaborating with the content marketing and design team across social media channels to ensure user pain points, user behaviour, market opportunities, and competitor activities are well-considered to create winning lead generation strategies.4. Created an analytics system to track Customer acquisition and revenue growth week on week. Show less

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  Clane

  Oct 2022 - Nov 2024

  Head of Growth

  Leading the Sales and marketing team for Clane Nigeria while driving the growth and adoption of 2 Fintech products; ClanePAY and ClanePOS.Created and launched a Go-To-Market plan for ClanePOS that acquired 700 businesses and processed over 2 Million dollars TPV in 9 months.Implemented a customer onboarding journey that increased the activation rate from 15% to 39% and resulted in us having over 100 daily active users.Responsible for creating and executing the product marketing strategy for both fintech products.Collaborating with the marketing team to create brand awareness for our products via social media marketing, email marketing, etc.Planned and executed several OOH advertising campaigns involving electronic and static billboards, flyers, etc. Show less

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  MyCoverai (Techstars '22)

  Aug 2024 - now

  Head of Growth

  At MyCoverai, we believe Insurance is the safety net for Africans and our goal is to make it accessible to everyone through product innovation and technology.