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Raluca Ionescu

Raluca Ionescu

Brand Ambassador

Followers of Raluca Ionescu748 followers
location of Raluca IonescuLondon, England, United Kingdom

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  • Timeline

  • About me

    Senior Campaign & Creative Manager at Amazon Ads

  • Education

    • National College Andrei Saguna

      2011 - 2015
      High School Natural Sciences, Bilingual French ROMANIAN BACALAUREAT: 9,33 OUT OF 10 (93%)

      Activities and Societies: Main activities: - organising high school events such as "Day of Francophone", "Day of Sport" - a member of the choir for over a year - involved in project such as: "Et si tu étais eurodéputé pendant un an?" (translation: What if you were an MEP?) and GROW (The nationwide youth development program) - Vice-President of The Student Council • Profile: Exact Sciences; Specialisation: Natural Sciences, Bilingual French • English language, French language, French Civilisation, Philosophy, Psychology, Mathematics, Chemistry

    • City, University of London

      2015 - 2019
      Bachelor’s Degree Media, Communication and Sociology FIRST-CLASS HONOURS

      Modules covered all aspects of media and communications such as Web development, International marketing of culture, Visual journalism, Producing social data and Digital cultures. - Confident in using and applying different qualitative methods such as interviews, ethnography and thematic content analysis in order to observe and enquire about the world around and analyse the data. - I have an in-depth understanding over the conceptual foundations of the sociology of media, the… Show more Modules covered all aspects of media and communications such as Web development, International marketing of culture, Visual journalism, Producing social data and Digital cultures. - Confident in using and applying different qualitative methods such as interviews, ethnography and thematic content analysis in order to observe and enquire about the world around and analyse the data. - I have an in-depth understanding over the conceptual foundations of the sociology of media, the importance of empirical evidence in an analysis and the basic principles of sampling and statistical inference.- Developed an appreciation of the audience, history of online media and of the Internet while expended my critical and analytical thinking through class debates and projects.- Able to bring together insights from a range of subjects, IT and communications skills, journalistic and creative writing skills. Show less

    • University of Technology Sydney

      2017 - 2018
      Exchange Communication and Media Studies GPA 3.41 (89%)

      Modules covered several marketing and communication aspects such as Principles of advertising, Engagement, Participation and Gamification, Multiplatform Journalism and Citizenship and Communication.

  • Experience

    • Fever

      Sept 2015 - Dec 2015
      Brand Ambassador

      - Engaged directly within a face-to-face marketing scheme with people of different demographics to efficiently spread the word about Fever - Interacted with people of different ages, sex and cultures and adapted the message in the most appropriate way in order to attract my audience.

    • KWD Solutions

      Jun 2016 - Sept 2016
      Sales Associate

    • Amanda Wakeley

      Jun 2016 - Jul 2016
      Sales Assistant

    • City, University of London

      Nov 2016 - May 2017
      Participant in City’s Professional Mentoring Programme

      - It consisted of forming a mentoring relationship with a senior professional in which I received guidance on my future career. - Monthly meetings were an opportunity of strengthening my communication skills as well as building a relevant professional relationship. - Tasks were set each month for a year, as it was a long-term project, and helped enhancing my organisational and commitment skills.

    • Wander Vibes

      Jan 2017 - Jul 2019
      Founder of Wander Vibes Blog

      - Created a lifestyle blog that focuses on life in London, travel and everyday tips and tricks, targeting students in London. - Able to create excellent content within the WordPress platform and make the most of it by using for example plugins, multiple menus and featured content.- Comfortable with using several social media platforms such as: Facebook, Instagram, Twitter.

    • Evan Powis Entertainment

      Mar 2018 - Jun 2018
      Events and Marketing Assistant

      • Managed all social media channels of the company and content creation. • Designed digital and print marketing materials for the organized events. • Redesigned brand identity of the company. • Worked closely with the team to designed and organized events. • Sourced cost structure for printing, media walls, event venues and supplies.

    • Powers Health

      Nov 2018 - Feb 2019
      Marketing and Communication Intern

      • Managed all social media channels, Facebook, Instagram and Twitter: created the content, wrote compelling copy and sourced images. • Redesigned the company’s blog and the website.• Created content for both platforms and have conducted Search Engine Optimisation.

    • Innovate UK Business Connect

      Jul 2019 - Jul 2021
      Marketing Manager

      In this role, I am the communications lead for 4 teams (Digital & Creative, Enabling Technologies, Emerging Technologies and Diversity & Inclusion) and I manage 20+ campaigns while advising 15 stakeholders.• Developed and maintained internal and external relationships, which were crucial to company enhancement and success.• Utilized excellent organizational skills to achieve goals.• Increased brand presence, resulting in more leads and more advantageous relationships.• Planned and executed communication strategies, brand strategies, event marketing strategies, data-driven campaigns and email marketing campaigns.• Crafted brand strategies that identified new markets and messaging strategies.• Multi-touch campaigns include content creation, social media design and dissemination, e-mail marketing, paid advertising and materials creation.• Establishing clear goals, tracking and delivering ongoing reports on campaign numbers, results and feedback forms.• Analyzed and reported performance levels to company higher-ups. Show less

    • Amazon

      Aug 2021 - now

      The Campaign and Creative lead for Entertainment advertisers such as Discovery+, A&E Networks and BBC at Amazon Ads UK. • Project managing end-to-end execution of advertising campaigns from strategy planning through to delivery and campaign reporting across all Amazon Advertising platforms.• Close collaboration with internal teams such as Design, Ad Operations, Sales and Quality Assurance. • Dive deep on creative data, pitch creative testing strategies, and provide creative insights to advertisers.• Identify areas for workflow improvement and drive the adoption of best practices across teams.• Identify areas for workflow improvement and drive the adoption of best practices across teams.• Developed an EU5 Streaming TV creative guide with scalable, insight-driven creative best practices to further empower global creative strategy that facilitated over $1.1MM revenue in the first quarter. Show less

      • Senior Campaign & Creative Manager

        Jul 2023 - now

      • Campaign & Creative Manager

        Aug 2021 - Jul 2023

  • Licenses & Certifications

    • Amazon Video Ads Certification

      Amazon
      May 2023

  • Volunteer Experience

    • Participant in spreading the message

      Issued by Youth For Youth on Sept 2012
      Youth For YouthAssociated with Raluca Ionescu

    • Manager of the human resources department

      Issued by incubator107 on Sept 2014
      incubator107Associated with Raluca Ionescu