Gillian Schulman

Experience

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  The Spark Project

  Jan 2012 - May 2012

  Research Assistant

  Entered classified data into SPSS and excel from data collections.• Accompanied graduated students on SPARK Project data collections in Kansas City and assisited to make sureeverything ran smoothly, as well as looked after children who were not taking surveys.• Assisited in finding research for publicized documents.• Daily office tasks such as rewording proposals, making APA formatted works cited, editing documents.

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  Set Tableware

  Jul 2012 - Feb 2013

  Social Media Intern

  Created and operate company's Facebook page, as well as Twitter account. Daily photos, weekly updates of what was going on in the company such as promotions, shows, and website specials. Also followed up with new followers on twitter in order to keep them interacted on Facebook as well as on the website.

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  Kravetz & Company Public Relations

  Jul 2012 - Jul 2012

  Social Media Intern

  Worked Mercedes Benz Miami Beach Fashion Week Lisa Blue Swim show. Helped run both Kravetz PR Twitter Handle and the designer Lisa Burke's Twitter Handle for the week prior to the show as well as before, during, and after the show. Also helped run Kravetz PR's Instagram account before , during, and after the show with constant exclusive backstageupdates. Prior to the show I attended a Tweet Up event with many bloggers, and journalists. I also assisted in creating gift bags and setting up for the show. Show less

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  The Popcrowd

  Aug 2013 - Apr 2014

  Director of User Acquisition

  • Developed and implemented campaigns for email, online advertising, search engines anddirect mail.• Built a client list of more than 500 sellers for upcoming launch.• Researched daily Social Media trends, and website analytics to curate posts for Twitter,Facebook, and Google+, pinterest, and instagram based on our targeted demographic.• Increased following on all Social Media accounts as well as created new accounts.• Set daily goals to keep website launch and office tasks on track.• Managed blogging intern.• Planned and oversaw interviews of potential new staff.• In a group setting, worked with other team members to improve site content, design, andoverall business plan. Help with development of pitches, and mission statement. • Reported website bugs and other issues. Show less

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  Bricks & Mortar: A Creative Web Agency

  May 2014 - Feb 2015

  Marketing and Content Specialist

  • Generate strategic SEO keyword heavy content for landing pages.• Customize and implement Wordpress themes that intensify online visibility, inevitably driving relevant and qualified traffic to sites.• Write new client proposals to complement business development efforts.• Make and send monthly invoices to all existing clients.• Upload and create products on Magento platform. • Maintain clients Wordpress websites including image uploads, content, and more. • Stay informed on current trends in order to maximize fan engagement and increase brand awareness.• Conduct strategic market analysis for each client, which includes effective strategy promotion, implementation, and execution.• Oversee social media page traffic for company, and analyze effectiveness of online advertising campaigns and promotional efforts.• Created personal blog, applied Google Adsense, check daily Google Analytics, search long tail keywords for posts, and LSI keywords. Show less

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  Eyeball digital

  Mar 2015 - Aug 2015

  SEO Analyst

  Clients: Polaroid Cube, Sylvia Day (social media), Thriller TV (social media)

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  Spark Foundry

  Oct 2015 - May 2018

  Clients: Starbucks (USA, EMEA e-commerce), project RED Clients: Starbucks (USA, EMEA e-commerce), Snapchat

  • Senior Search Analyst

    Dec 2017 - May 2018

  • Search Analyst

    Oct 2015 - Dec 2017
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  Wavemaker US

  May 2018 - Aug 2022

  Clients: TCF Bank, ACH e-commerce, Office Depot

  • Associate Director, Paid Search

    Jul 2021 - Aug 2022

  • Search Manager

    May 2018 - Jul 2021
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  SmileDirectClub

  Aug 2022 - Dec 2023

  Global Paid Search Lead

  Managed global paid search and E-Commerce team, overseeing YouTube, PMax, App Install, and Paid Search campaigns across 5 regions with annual budgets of over $75M. Maintained affiliate vendor partnerships.

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  Omni Retail Enterprises

  Oct 2024 - Apr 2025

  Paid Search Lead
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  GEICO

  Mar 2025 - now

  Marketing Manager - Paid Search