Purvy Patel

Experience

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  Cable & Wireless Communications

  Mar 1995 - Dec 1998

  Marketing Executive (Business to Business)

  Responsible for CRM (targeting, list purchase, contact strategy, and execution of) all DM campaigns for SME businesses. Realised a cost saving of £30k by implementing changes to data purchase.

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  BT Group

  Jan 1998 - Apr 2006

  Senior Consumer Channel Manager

  I was recruited as Direct Marketing Manager and progressed through Third-Party Account Manager and Mobile Channel Manager positions. Promoted to Consumer Channel Manager in 2004. As Consumer Channel Manager, I led a team of 5 tasked with driving performance across direct sales channels. I improved administrative productivity at contact centres to enhance customer experience, reduce churn and lower costs.I increased customer retention and lead generation through application of effective marketing strategies to cross sell products and services across target markets.◼️ As Consumer Channel Manager, integrated an action plan for offshore call centre which positively impacted conversion rates by 3%.◼️ As Consumer Channel Manager increased sales conversion rate by 2% through introducing improved cross-selling techniques for package upgrades.◼️ As Third-Party Account Manager, focused on process efficiencies with iTV Digital to drastically reduce customer complaints from 1,100 to 25 within 4 months.◼️ As Direct Marketing Manager drafted and implemented a new data purchase strategy to rationalise vendor selection and deliver annual savings of £400,000. Show less

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  Sky

  Jul 2006 - Aug 2008

  Head Of Marketing Operations

  Sky is Europe’s leading media and entertainment company and the UK’s largest pay TV broadcaster.I was tasked with improving the customer acquisition process to grow sales incorporating an array of offline and online resources and strategies. I had direct management of 3 managers, including personal development and succession planning for future growth. I formulated procedures to improve front office processes at 5 contact centres to drive cost control and enhance customer experience. I managed key performance metrics, including customer conversion rates, sales attachment rates, using an annual incentive budget in excess of £1 million.◼️ Launched £2M CRM system, leading training of 500+ staff across 5 locations and improving sales conversion by 1% (£800k ) and won an industry data award◼️ Championed high-performance culture by optimising resources, improving retention by 2%◼️ Grew " Introduce a Friend" channel from 5% of acquisition sales to 20% Show less

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  Wenta

  Oct 2008 - Sept 2009

  Start- Up Marketing Manager (Interim)

  Wenta is a not-for-profit enterprise providing support and guidance to 100's of small business owners in the UK.Implemented the branding program for a new technology innovation business centre, introduced lead generation campaigns and developed an event calendar to drive occupancy. I also provided marketing expertise to start-up businesses to shape their marketing strategy.

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  Pinnacle Pet Group

  May 2010 - Apr 2011

  Senior Marketing Manager (Interim)

  Cardif Pinnacle is a subsidiary of BNP Paribas, a global provider of insurance and savings products.I was recruited to provide expertise in the creation of brand development strategies, web site content creation and CRM capabilities, which included inspiring 3 contact centre teams to deliver business KPI's.

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  Alchemy Worx

  Jul 2011 - Mar 2012

  E-mail Digital Marketing Consultant (Interim)

  Alchemy Worx provides digital messaging services and strategies that grow revenue and drive ROI.I was on the launch team of the Online Welcome Journey Project at Manchester City FC, created to grow their global active fan base.

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  Bp

  Mar 2012 - Sept 2014

  BP is one of the world’s oil and gas ‘supermajors’ with revenues of $283 billion and 73,000 employeesAppointed to evolve the existing customer offer to better align with BP’s high value customer profile and deliver propositions with strategic merit. I created and managed the innovation project pipeline, coordinating external strategic partners and adhering to brand principles. I implemented commercial pilot projects targeted at specific customer segments using qualitative research gathered through focus groups. Managed the monthly M&S BP forum with key stakeholders to review performance and delivery plans.◼️I implemented a partnership with Oxfam to locate clothes recycling facilities at 4 chosen pilot sites, delivering CSR metrics.◼️ Increased profitability by generating incremental sales (+15%) using enhanced store layout, expanded retail offer and innovative promotions.◼️ Pulled together research and customer insights to build proposition ladders to target specific customer segments - rolled out 4 commercial pilots Show less Role was to plan and manage the marketing communications for 900 franchised BP locations, representing 75% of the total UK forecourt estate. Led the creation of B2B marketing programs designed to differentiate BP from competitors and highlight the compelling commercial rationale in franchise investment. I appointed partner agencies to facilitate customer promotions, ensuring compliance with corporate guidelines and safeguarding key brand deliverables. I directed projects with the European Customer Services Contact Centre to drive process efficiency and create strategies to align with business objectives.◼️ Grew digital lead generation by 20% and optimised website to increase visits by 15%◼️ Introduced productivity enhancements to reduce cost-per-lead by 30% in 4 months◼️ Directed and delivered a communications strategy to build relationships with 900 BP franchises Show less

  • Senior Marketing Manager (Retail)

    Mar 2012 - Sept 2014

  • Senior Marketing Manager (Business to Business)

    Mar 2012 - Sept 2014
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  Elavon Europe

  Jan 2015 - Jul 2015

  Senior Marketing Manager (Interim)

  Elavon processes credit card payments in 30 countries and supports over 1 million merchants worldwide.Tasked with the creation of a marketing plan for the UK & Alliance (Santander) account, to include marketing and sales events programme to support revenue generation initiatives. Key achievements include:◼️Managed the monthly UK Marketing Board with key business stakeholders and created a structured framework for discussing and agreeing strategic marketing projects.◼️Researched relevant events to showcase our products, exhibiting at 4 major events, with 2 speaker opportunities◼️Delivered the first Santander road show for the Corporate Banking Business to drive sales engagement ◼️Produced sales collateral including case studies, info graphics & video testimonials for UK BD teams Show less

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  Origami

  Apr 2016 - Dec 2016

  Strategic Marketing Manager (Interim)

  Origami Energy is a technology start-up providing a platform for distributed energy applications.Recruited to establish a framework for marketing operations and delivered:◼️Appointment 2 external agency partners capable of supporting the business in key strategic areas◼️Launched a new web site◼️Shaped and developed the new brand ◼️Produced 7 new pieces of sales collateral for BD teams◼️Created an annual event plan, including attendance, stand concept and delivery Show less

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  Age UK

  Jan 2017 - Aug 2020

  Conversion Marketing Leader

  Age UK, is the largest UK charity to provide services and support to inspire, enable and support older people. I was brought in as a “Fixer” to resolve the issues in the sales conversion process and grow sales. In my true forensic style, I spotted opportunities and addressed the weaknesses in the sales funnel to deliver a 9% conversion increase without increasing costs. I was able to help Age UK achieve these gains by using the following skills:◼️ Analysing and enhancing customer journeys ◼️ Designing effective target segmentation◼️ Implementing a test and learn contact strategy◼️ Setting up a KPI dashboard to measure effectiveness ◼️ Leading internal and external stakeholder engagement and building strong relationships Show less

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  AFFCAD UK

  Aug 2020 - Aug 2023

  Vice Chair & Trustee

  January 2020 to Present: AFFCAD: Trustee and Vice Chair of the Board of Trustees AFFCAD (Action for Fundamental Change and Development) supports the provision of quality education and training to the community in Bwaise – one of the biggest slums in Kampala, Uganda. I provide operational leadership supporting the provision of quality education and training to the community in Bwaise, in Kampala, Uganda.Key highlights include:• AFFCAD has already benefited over 3000 youth to gain vocational and business skills whilst enabling a further 745 to launch their own enterprises.• Delivered a multi-channel marketing strategy to drive engagement and donations• Complete skills gap analyses to inform recruitment needs and improve organisational structure• Developed relations with potential funders and foundations for the expansion of AFFCAD and serve as liaison with AFFCAD NGO• Led UK contribution to UK/Uganda COVID recovery plan which realised 15% tax efficiencies• Visited Bwaise communities to gain first-hand experience and build local relationships• Recruited and managed 5 Trustees and lead a digital team of 4 to accelerate fundraising activities Show less

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  Masonic Charitable Foundation

  Aug 2023 - now

  Non-Executive Finance Committee Member

  Funded entirely through the generosity of Freemasons and their families, the Masonic Charitable Foundation (MCF) is one of the largest grant-making charities in the country.We build better lives by enabling opportunity, advancing healthcare and education and promoting independence.