Rae Hewlett

Experience

• 

  Qantas

  May 2012 - Aug 2012

  Passenger Service Agent

  Internship covering Airline Passenger Services and Flight Operations

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  Cebu Pacific Air

  Aug 2013 - Sept 2014

  Passenger Service Agent

  Accommodated passengers during pre-departure and check – in procedures; attended to customer travel queries; and performed administrative tasks and guest relations concerning arrival and baggage irregularities.

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  El Nido Resorts

  Feb 2015 - Aug 2021

  At the onset of the pandemic, I was appointed a dual role in establishing the resort group's safety brand & marketing activations both internally & externally as the company prepared for its new normal operations. I worked hand-in-hand with the management committee, safety & hygiene manager, and key members of the Sales, Reservations, & Marketing departments in launching the Be G.R.E.E.N, Be CLEAN (BGBC) enhanced care program. Shortly after the introduction of BGBC, we pioneered the first ever & longest running travel bubble in the country which has now been institutionalized across all resort destinations in the Philippines with the endorsement of the Department of Tourism. Together with the senior sales manager & the rest of the team, we promoted the product as "Travel Bubble for a Cause" which in the beginning started out as a private sale effort to raise Php 1M total proceeds, benefiting local employees and their families affected by the resort closures. After successful runs and positive reviews from guests, the local government, and the general public, the travel bubble expanded from just one property to 6 out of 7 resorts re-opened which reinvigorated the travel market & brought back livelihoods in the community. Travel Bubble for a Cause won the Bronze Stevie Awards in the Most Valuable COVID-19 Corporate Response category of the prestigious 2021 International Business Awards. During this time, I was also head of Sales for the Lio Estate Resorts group. I managed a team of 3 sales account handlers who directly reported to me, and supervised the reservations and marketing team leads as we established & carried out the travel bubble, local resident, and long-stay packages of the boutique properties. These programs were also complemented by the launch of Lio Estate Resorts' e-commerce deals site which aim to digitize sales channels for a more simplified booking process. Show less As a Sales Executive, I was responsible for corporate & travel trade room sales which involve account management & acquisition, identifying new & emerging markets and creating business opportunities to achieve set individual & departmental goals. This entailed daily sales calls/visits, participating in various local & international trade events, releasing of wholesale or corporate rate agreements, & implementing preferential programs to maximize the revenue potentials of the accounts. I primarily worked with B2B & B2C clients from the UK, US, EMEA & South Americas along with their local DMCs which were high-profile & key account markets for the resorts group. Accounts I handled also include medical organizations, PR & events companies, telecommunications, government agencies, banking & finance etc. In addition, I also escorted clients at the resorts on familiarization tours, ocular inspections, and events to handle banquet servicing requirements & coordinate additional arrangements to operations as needed. Other sales activities involved administrative work to support the business development side of the role (coordination meetings, contracts & proposals, event orders & info sheets, departmental reports & action plans, revenue analysis, forecasting etc.), industry & market research, and training of staff.Aside from business development, I was also the designated Island Weddings events officer catering elopements, and/or group clients for full planning and coordination in terms of accommodation & venue arrangements, banquet requirements, and itinerary assistance as well as on-site supervision when needed. My experience on weddings range from Christian, Catholic, civil union, and commitment ceremonies. Show less -Maintain strong professional and productive business relationship with corporate and travel trade accounts through sales calls, telemarketing, e-marketing etc. and participation in local and international trade events -Saturate territories and manage a strong account database to ensure clients are updated with resort promos and developments -Execution and support on operational aspects of all businesses booked such as contracting, event detailing of travel & banquet requirements for VIP guests, groups and Island Weddings-Event planning and coordination for domestic and international sales trips, trade shows and other events-Generate & evaluate sales and marketing research, action plans and prepare monthly sales report-Develop marketing communications plan including strategy, goals and budget-Handle and build long-term relations with key media personalities, influencers & stakeholders, seeking high-level placements in print, broadcast and digital platforms through partnerships & fam trips-Manage and conceptualize marketing events-Help in the design conceptualization of marketing materials and media assets-Checked and managed content for press releases, website, and social media channels-Copywriting and proof-reading for all communications materials Show less

  • Sales and Marketing Executive

    Mar 2020 - Aug 2021

  • Sales Executive

    Jan 2019 - Mar 2020

  • Sales And Marketing Associate

    May 2016 - Dec 2018

  • Sales and Marketing Assistant

    Feb 2015 - Apr 2016
• 

  Freelance

  Aug 2021 - May 2022

  Project Manager & Copywriter

  As Copywriter:-Collaborates with brand & account managers or fellow creatives from concept development through execution-Researches and understands the client's brand voice, needs and target audience-Writes original copies and edits content for a range of marketing and communication materials (IG, FB, Tiktok content, script writing for events, travel and lifestyle blogs, write ups & articles, and travel guides)As Project Manager:-Ideation with the Project Manager and creation of event decks based on project brief-Attend virtual and/or in-person meetings and/or oculars-Prepare clear brief and define event specific objectives for outsourced creatives as reference-Update event checklist and prepare weekly updates for the clients-Assist in securing necessary permits for the event/project-Attend pre-prod meetings and rehearsals-Monitor and manage all logistical requirements of the event-Monitor and manage suppliers, talents, partners Show less

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  The Luxe Nomad

  May 2022 - now

  • Reservations Manager

    May 2024 - now

  • Asst. Reservations Manager

    Sept 2023 - May 2024

  • Reservations Executive

    May 2022 - Sept 2023