Vikas Chhikara

Experience

• 

  Bansal IVF

  Jul 2019 - Nov 2020

  Digital Marketing Manager
• 

  Sihag Home Furnishing

  Jul 2019 - Nov 2020

  Social Media Manager
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  Baked n' Brew House

  Sept 2019 - Nov 2020

  Social Media Manager
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  Buzzinga Digital

  Aug 2022 - now

  Senior Media Executive

  Key responsibilities:- Work on Ad Platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads.- Handling media spends of Rs. 3-4M/month.- Prepare media planning and media reporting on a monthly basis.- Scale the e-com beauty brand to 4X ROAS for a US client.- Generating Leads for different clients from NZ, the US, AUS, and the UK through Facebook ads and Google ads.- Scale another brand in NZ to 2.5X ROAS.- Generate 1000's website leads for UK-based client dealing in PPI claims, SIPP Claims, Plevin Claims, Eco claims, etc.- Making changes to existing campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas, and performance metrics.- Handling weekly client meetings for the overview of campaign status.- Got the chance to work with some of the big clients in different industries like Healthcare, Gambling, E-com, Cleaning services, Claim services for the UK, Saas, jewelry brands, Accounting, etc.- Working closely with copy and graphic designer team to improve the CTR of campaigns. Show less