Thomas Lochot

Experience

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  Merck

  Jan 2013 - Jun 2013

  Assistant Brand Manager - Topical Health OTC - France

  Topical range: Apaisyl & Amilab'Advice' range: Baume Saint-Bernard, Onctose, Euvanol, Angispray…- Status: OTC - Drugs, Medical Devices, Biocides and Cosmetics- Channels: Pharmacy and para-pharmacy- Conducted market analysis by researching consumer markets and monitoring market trends as part of the Marketing Plans.- Oversaw the production of POS material, press and magazine adverts, and managed the 2013 digital campaign.- Helped in the creation and execution of tools and trainings directed to the salesforce.- Managed the overhaul of the apaisyl.com website: updated and integrated the new content in a Content Management System, managed design and technical issues with external parties, and monitored regulatory approvals. Show less

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  Johnson & Johnson

  Jul 2013 - Jul 2014

  Les dermo-cosmétiques de Biafine: CICABIAFINE, SENSIBIAFINE & BEBEBIAFINE- Status: Skincare ranges - Cosmetics- Channels: Pharmacy and para-pharmacy- Managed a Medical Detailing program with over 300 hospitals and organized medical congresses.- Managed all aspects of a consumer operation ("Ma BEBEBIAFINE Box").- Initiated and followed-up on Product Development projects: briefed Global Franchises for projects acceptance, defined product claims, developed Master Texts and Artworks.- Oversaw the promotional and commercial plans: followed up with the production and quotas of POS tools, and managed an auxiliary sales force (40 sales representatives).- Analyzed activations performances and actively participated to the preparation of the Business Plans. Show less Digestive Health portfolio: Imodium, Microlax, Lansoÿl, Titanoréïne, Fluvermal & Pepcid- Status: OTC/OTx - Drugs and Food Supplements- Channel: Phamacy- Managed the development of promotional material and advertising (360-degree) to consumers and HCPs in compliance with French healthcare regulatory entities.- Oversaw the launch and managed a non-branded website on digestive health.- Led the execution of activities related to the launch of a new product.- Created, implemented and updated a new data reporting tool on the category.- Evaluated and communicated monthly in-market results, analysis and recommendations (markets, portfolio brands and competition performance). Show less

  • Junior Brand Manager - Biafine Skincare Cosmetics - France

    Jan 2014 - Jul 2014

  • Assistant Brand Manager - Digestive Health OTC - France

    Jul 2013 - Dec 2013
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  Danone

  Nov 2014 - Sept 2019

  Nutricia Advanced Medical Nutrition divisionOncology category: Fortimel/Nutridrink & Nutrison- Status: Rx/OTx/OTC - Foods for Special Medical Purposes (FSMPs)- Channels: Pharmacy, Elderly Homes, Home Care and Hospitals (focus)- Managed HCPs activations: co-developed a new Value Proposition to various targets, organized major educational events for Dietitians and 6 local congresses.- Led all Patient activation projects: developed a Support Program (engagement plan), defined and operationally managed the sampling strategy to Hospitals and managed online activities (1 mobile app and 2 websites). - Managed sales cycle implementation, from activities definition with Sales Managers to monthly presentations, trainings to medical representatives and monitoring.- Fully participated to the annual Marketing Review and 2016 Budget Plan definition. Show less

  • Brand Manager - Recovery Core, Frailty & Oncology - BE

    Oct 2018 - Sept 2019

  • Brand Manager - Memory & Recovery Specialties - BeNeLux

    Oct 2016 - Sept 2018

  • Junior Brand Manager - Oncology - BeNeLux

    Nov 2014 - Sept 2016
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  GSK

  Sept 2019 - Sept 2020

  Category Manager OTC - Consumer Healthcare

  Overall OTC (Voltaren, Excedryn, Otrivine...) and Oral Care (Sensodyne, Parodontax, Corega...) portfoliosChannel: Pharmacy

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  REDPHARMA

  Oct 2020 - Feb 2023

  • Senior Consultant - Business Intelligence Team Lead

    Jul 2022 - Feb 2023

  • Business Intelligence Manager

    Oct 2020 - Jul 2022
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  IQVIA Belux

  Jul 2022 - Jun 2024

  • Client Services Lead - Information Offerings

    Feb 2023 - Jun 2024

  • Senior Consultant - Business Intelligence Team Lead

    Jul 2022 - Feb 2023
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  UPSA

  Jun 2024 - now

  Marketing Manager - Pain and C&C