
Dalbir Singh

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Skills
Team managementKey account managementFmcgDistributed team managementTrade marketingChannel salesCompetitive analysisSales operationsBusiness developmentChannel partnersCustomer insightBrand managementMarket researchCustomer marketingSalesPerformance managementTeam leadershipTeam buildingCustomer relationsBusiness analysisMarket analysisMarketing managementAbout me
Senior Business Development specialist with 27 years of sales and distribution experience in Unilever. Industry experience includes Home and Personal care, Foods and Beverages and Consumer durables. Worked extensively in North, South and parts of West and East regions. Handled General trade in Urban as well as rural India. Expert in establishing distribution networks from scratch. Recognized as consistent high performer with experience in turning around revenues and leading growth; Have received many performance awards over the years.
Education

S D College, Ambala Cantt
1984 - 1986Bachelor’s Degree Physics,Chemistry and Maths Ist ClassStudied for two years to complete my BSC in Physics,Chemistry and Mathematics

Kendriya Vidyalaya
1973 - 198410 Plus 2 Physics,Chemistry and Maths 1st ClassActivities and Societies: Singing,Played Cricket at College level Completed my 10+ 2 in Physics ,Chemistry and Mathematics
Experience

Unilever
Feb 2006 - Dec 2015National Business responsibility for setting up of new channels and delivery of top line.Developing and executing strategy for new channels like CSD,CPC(Central Police Canteens),Institutional Sales, Rural and develop Licensee service providers of water as a new sales channelKey responsibilities include making growth strategy for the new channels mentioned above and aligning the all India sales teams to get them implemented on ground.Review performance versus the plan and taking actions to bridge the gap between planning and execution Show less Area Business responsibility for Hindustan Unilever Water business in Delhi-NCR.Key responsibilities were to devise and execute Hindustan Unilever Strategy and complete Business delivery for Water business in Delhi-NCR, Top line and bottom line delivery with number of homes protection, re-protection. This included customer marketing and execution at the point of purchase along with delivery of all consumer and customer service deliverables.Established the Water Business for Unilever in Delhi-NCR. Also involved in setting it up in UP and Rajasthan. Instrumental is setting up retail network in Entire North India except UP/Uttranchal.Expanded the Pureit reach to more than 4000 outlets in these statesComplete responsibility of Team Recruitment, Training and delivery of sales and service objectives through KSP’s, 300 - 3P Field force and 15 company employees Show less
Channel Manager,Water
Nov 1987 - Dec 2015Area Sales and Customer Manager
Feb 2006 - Mar 2013

BlueStar
Apr 2016 - Mar 2019Regional ManagerResponsible for setting up Water Purifier business in North India

Usha International
Sept 2020 - nowNational Sales ManagerHeading company’s Rural business division
Licenses & Certifications

Management Development Programme
Management Development Institute, GurgaonDec 2003
Management Development Certificate from IIMB
Indian Institute of Management, BangaloreSept 2001
Languages
- enEnglish
- hiHindi
- puPunjabi
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