Ishika Vikas

Experience

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  Kadence International

  Feb 2020 - Feb 2020

  Market Research

  1. Interviewed about 120 respondents in 4 days at The auto Expo 2020 to evaluate new models. 2. Articulated the user pain points for the new models.3. Analyzed the pricing strategy of the automobiles by using Segmentation Research and Pricing Research Methods to predict which automobile should be placed in which price bracket.

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  My Captain

  May 2020 - Jun 2020

  Sales And Marketing

  1. Conducted a webinar with the parents of school-going children and made them aware of how can their child be benefitted from the different courses at My Captain2. Cold-called potential customers who showed interest in and after the webinar and on social media.3. Converted potential customers into actual customers and made a sale of 15,000 Rupees

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  Swapna Foundation

  Jun 2020 - Jul 2020

  Marketing and Research Intern

  1. Raised approx 6000 Rupees by creating awareness about what the NGO does and encouraging people to help the needy.2. Researched various other projects that the NGO could work on and also how can they improve on their existing projects.3. Participated actively in the Whatsapp group discussions on how to solve a problem from itsroot cause.4. Received LOR & Best Intern Title

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  Follege

  Sept 2020 - Nov 2020

  Product and Growth

  Private Beta Launch (December 2020)1. Conducted User Research to discover market gaps, paint points and consumer needs.2. Developed and implemented product and business planning processes. Follege Shots:3. Accomplished PMF with 3X growth and an NPS of 81 in 3 months.4. Used a Whatsapp Chat bot to automate onboarding.5. Established 5 partnerships with colleges to cross-promote offerings and increase subscribers as part of the go-to-market.6. Strategized content for marketing on social media channels. Show less

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  Bennett University

  Nov 2020 - Jul 2022

  1. Cold mailed talent acquisition specialists of various companies and persuaded them to come to our campus either for a talk or inviting them for campus placements.2. Became the point of contact for all communications between the students and the placement committee for easy dissemination of information.3. Invited and moderated the alumni session on "Leveraging your internship to make a benchmark" 1. Delegated a team of 5 members; smartly marketed & Garnered INR 1,50,000 sponsorship amount for our event in First ever Tech Fest.2. Received LOA

  • Member- Placement Committee

    Feb 2021 - Jul 2022

  • Core Member- Sponsorships- BU Gamers

    Nov 2020 - Jul 2022
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  Cerebro Team - The Financial Literacy Academy

  Jun 2021 - Oct 2021

  Team Lead- Product Manager

  Lead the team using Agile Methodology: having Daily Scrum Meeting, creating Sprint Backlog and 1on1 meeting with up to 10 members using Jira.1. Adopted Modified SWOT Framework to analyse other self-paced learning platforms and designed the Self-Paced Structure for Cerebro2. Redesigned the "TITAN" LMS for their FLO program to improve the User Experience based on user cookies.3. Integrated Google Analytics on the website and studied the Bounce rates and other customer interactions to find out the user engagement and retention. Show less

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  HYPD

  Nov 2022 - Sept 2023

  Product and Growth

  1) Responsible for executing and planning Paid Digital Marketing initiatives for HYPD.2) Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).3) Own and drive customer acquisition via performance marketing channels through Facebook Ads.4) Day-to-day campaign management and scale-up the spending with better ROI.5) Achieved daily ROAS of up to 10x and a GMV of at least 1 Crore on a monthly basis.6) Strategize, implement and actively manage campaigns across Search, Display, Social, and Marketplaces through Facebook Ads.7) Work on yearly, quarterly, and monthly media plans with the Founders. Ensuring targets are achieved for the same.8) Working towards Growth to actively figure out experiments, execute the same and improve as per results.9) Working with the teams responsible for driving revenue and ROAS growth as well as coordinating with other marketing teams for driving the growth performance. 10) Preparing and setting up reports and SOPs and best practices for performance marketing.11) Helped grow brands through performance marketing, driving sales upto 10 crores+ Show less

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  Exly (YC W19)

  Oct 2023 - now

  Associate Product Manager